Digital marketing performance report template

1. Digital Marketing Pe ormance Repo
Sessions
771K
-7.3%
Conversion Rate
0.27%
97.3%
AOV
£61.20
11.2%
Revenue
£129K
103.3%
Device Type
tablet
mobile
desktop
Average Position
18.2
-12.9%
Transactions
2,105
82.9%
1 Jan 2020 - 31 Dec 2020 ▼
Query Clicks Impressions Avg. CTR
youtube merch 9,203 62,281 14.78%
youtube merc… 8,555 37,676 22.71%
dino game 7,284 857,212 0.85%
google merch… 6,841 162,367 4.21%
google t shirt 5,111 21,152 24.16%
dinosaur game 4,197 883,779 0.47%
youtube store 3,677 16,960 21.68%
youtube shop 3,418 14,835 23.04%
▼
1 - 100 / 91308 < >
Top Search Queries - Overall *
Organic Search
Direct
Referral
(Other)
Display
A liates
Social
Paid Search
37.6%
12.3%
35.2%
Tra c Breakdown by Channel
Channels Revenue Transactions Sessions Pageviews Bounce Rate % Exit
Direct £82,889.17 1,315 270,977 1,421,017 41.53% 19.06%
Organic Search £27,467.56 501 289,811 1,141,444 51.61% 25.39%
(Other) £9,526.7 130 28,611 165,545 32.49% 17.28%
Paid Search £6,632.83 115 18,037 87,593 49.98% 20.59%
Referral £1,434.85 34 94,556 656,986 31.8% 14.39%
Social £377.1 5 20,864 81,972 57.08% 25.45%
A liates £260.72 3 20,912 49,102 62.21% 42.58%
Display £234.68 2 26,825 81,381 74.56% 32.96%
Grand total £128,823.61 2,105 770,593 3,685,040 46.12% 20.91%
▼
*Google Search Console data
Query Clicks Impressions Avg. Position
youtube merch 9,203 62,281 1.6
youtube merc… 8,555 37,676 1.13
dino game 7,284 857,212 7.98
dinosaur game 4,197 883,779 8.55
youtube store 3,677 16,960 1.71
youtube shop 3,418 14,835 1.55
chrome dino … 851 131,950 8.76
android gure 675 5,533 1.95
▼
1 - 100 / 74553
< >
Query Clicks Impressions Avg. Position
google merch… 6,841 162,367 1.2
google t shirt 5,111 21,152 1.01
google stickers 3,408 20,527 1.81
google apparel 2,637 4,769 1
google hoodie 2,594 10,069 1.02
google backp… 2,254 51,589 3.27
google shirt 2,244 13,176 1
google tshirt 1,896 6,893 1.01
▼
1 - 100 / 16755
< >
Bounce Rate
46.1%
7.1%
CTR
1.7%
-21.8%
% Exit
20.91%
-7.4%
Performance
previous period
New Visitor Returning Visitor
16%
84%
female male
39.1%
60.9%
Tra c by Device Users by Location Conversions per Gender
Top Landing Pages
Landing Page Sessions Transactions
/home 352,677 769
/google+redesign/shop+by… 67,342 71
/store.html 38,500 130
/google+redesign/apparel 31,490 108
/google+redesign/apparel/… 29,175 69
/signin.html 23,455 88
/basket.html 17,211 251
/google+redesign/apparel/… 17,114 90
▼
1 - 100 / 913 < >
Top Search Queries - Generic * Top Search Queries - Branded *
Product Prod. Revenue % Δ
Google Zip Hoodie F/C £5,496 177.6%
Google Utility BackPack £3,552 74.1%
Super G Unisex Joggers £3,063.6 -
Google Badge Heavyweight … £2,737.6 -
Google Men's Puff Jacket Bl… £2,513.9 993.0%
Google Canteen Bottle Black £2,409.6 70.2%
Android Iconic Crewneck S… £2,354 -
Google Crewneck Sweatshir… £2,288 780.1%
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1 - 100 / 415 < >
Best Selling Products Top Markets
Country Sessions Revenue
United States 340,584 £118,362
India 55,172 £62.8
Canada 36,553 £2,835.88
United Kingdom 26,729 £915.29
Japan 15,295 £717.5
France 15,159 £28.68
Germany 14,585 £0.75
Spain 13,263 £0
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1 - 100 / 184 < >
Channels Performance
New vs Returning Visitors
desktop mobile tablet
26.1%
72.5%
Users
545K
-7.6%