Optimising the
Magento Checkout
Why do some
Checkouts Convert
Better
Why Optimise
Magento Checkout
9063
Source: Tom Robertshaw Feb 2013 Ecommerce Survey
£1,000,000
4%
Source: IMRG 2012 Ecommerce Report
5%
£250,000
£2,265,750,000
2000
77.79%
76.45% 68.88%
2012
97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Magento Ave: 29.69%
Ave: 74.37%
Magento: 45.49%
Before: 76.45%
Key Recommendations
Less (Steps) is not more
35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Average for OSC: 30.07%
Simple Steps
Source: Nicholas Ward / checkoutoptimisation.com
77.79%
76.45% 68.88%
Delivery Costs Upfront
Source: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg
Isolate the Checkout
Source: Econsultancy's 2010 Checkout Optimisation Report
Login Step
+71%
Allow Guest Checkouts
Source: Econsultancy's Toluna Survey
Reduce Input Fields
Source: Nicholas Ward / checkoutoptimisation.com
Single Name Field
Source: Baymard Ecommerce Checkout Usability
&
Econsultancy's 2010 Checkout Optimisation Report
Address Lookup
Offsite Payments
Mobile
46%
Isolates the Checkout
Reduced Steps
Reduced Input Fields
29
26
22
Default Shipping &
Payment Methods
Static Block for
Messaging
Remembers Data
SagePay
Mobile Friendly
Roadmap
● Improve Email / Login
● Auto account recognition
● Improve address lookup
● Improve Visual Feedback (Errors & Success)
●...
Results
+29%
Thank You!
www.gpmd.co.uk/checkout
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
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Optimising the magento checkout presentation

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My slides from a talk I gave in July 2013 on optimising the Magento Checkout

Published in: Technology
  • Hi there, I highly appropriate your sharing and I also want to add one Magento extension by http://www.stableaddon.com/. It is Magento One Page checkout. With following highlight features: • Enable, Disable, set require and arrange position by dropping and dragging • Support EU VAT validation • Support Brazil TAX validation • Brazil Postcode checking • Easily custom colors and styles in customers’ backend • Integrate material design • Full checkout cart feature like adding coupon code, editing, deleting items. For more information, please visit our site http://www.advancedcheckout.com/one-step-checkout-features.html
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  • Magento checkout attributes extension helps you to improve your checkout page by adding fields it supports all Magento versions from 1.4 to 1.9.1. You have the option through configuration to add these attributes to the invoice email and PDF. For more info visit: http://www.fmeextensions.com/magento-additional-checkout-attributes-fields.html
       Reply 
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  • thanks for your Presentations . I just recommend http://www.fancycheckout.com/ extension. It compatible with all themes ,and work perfect on mobile
       Reply 
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  • The following script optimizes the checkout in Magento by reducing it to one page checkout, with much more valuable functionality added,
    http://www.magentocommerce.com/magento-connect/one-step-checkout-extension-by-fme-quick-checkout.html
       Reply 
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    Your message goes here
  • Nice job, thanks for sharing.
       Reply 
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    Your message goes here

Optimising the magento checkout presentation

  1. 1. Optimising the Magento Checkout
  2. 2. Why do some Checkouts Convert Better
  3. 3. Why Optimise Magento Checkout
  4. 4. 9063 Source: Tom Robertshaw Feb 2013 Ecommerce Survey
  5. 5. £1,000,000
  6. 6. 4% Source: IMRG 2012 Ecommerce Report
  7. 7. 5%
  8. 8. £250,000
  9. 9. £2,265,750,000
  10. 10. 2000
  11. 11. 77.79% 76.45% 68.88%
  12. 12. 2012
  13. 13. 97.96% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%
  14. 14. 97.96% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%
  15. 15. 35.61% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%
  16. 16. Magento Ave: 29.69% Ave: 74.37%
  17. 17. Magento: 45.49% Before: 76.45%
  18. 18. Key Recommendations
  19. 19. Less (Steps) is not more
  20. 20. 35.61% 11.60% 25% 39.21% 35.52% 29.68% 23.42% 27.40% 45.49% 23.98%
  21. 21. Average for OSC: 30.07%
  22. 22. Simple Steps
  23. 23. Source: Nicholas Ward / checkoutoptimisation.com
  24. 24. 77.79% 76.45% 68.88%
  25. 25. Delivery Costs Upfront Source: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg
  26. 26. Isolate the Checkout Source: Econsultancy's 2010 Checkout Optimisation Report
  27. 27. Login Step
  28. 28. +71%
  29. 29. Allow Guest Checkouts
  30. 30. Source: Econsultancy's Toluna Survey
  31. 31. Reduce Input Fields
  32. 32. Source: Nicholas Ward / checkoutoptimisation.com
  33. 33. Single Name Field Source: Baymard Ecommerce Checkout Usability & Econsultancy's 2010 Checkout Optimisation Report
  34. 34. Address Lookup
  35. 35. Offsite Payments
  36. 36. Mobile
  37. 37. 46%
  38. 38. Isolates the Checkout
  39. 39. Reduced Steps
  40. 40. Reduced Input Fields
  41. 41. 29
  42. 42. 26
  43. 43. 22
  44. 44. Default Shipping & Payment Methods
  45. 45. Static Block for Messaging
  46. 46. Remembers Data
  47. 47. SagePay
  48. 48. Mobile Friendly
  49. 49. Roadmap
  50. 50. ● Improve Email / Login ● Auto account recognition ● Improve address lookup ● Improve Visual Feedback (Errors & Success) ● Support for eWay ● Social Sharing ● Input Field Tips ● Event Tracking in Google Analytics on Form Fields ● Accept orders with problems on payment
  51. 51. Results
  52. 52. +29%
  53. 53. Thank You! www.gpmd.co.uk/checkout

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