MPAD's presentation from the launch of the 2012 Cornwall Sustainability Awards

1. MPAD
Sustainable Success

2. Who is MPAD?
• Award-winning Truro-based marketing, public relations, advertising
and design agency
• Founded in 1999
• Funding from the Prince’s Trust
• Work with organisations in Cornwall and South West
• Clients in sectors including Third Sector / Charity, Sustainable /
Renewables, Professional Services and Tourism
• Working towards sustainability since 2007

3. The reasons behind our green drive
• New business opportunities
• Good PR
• Win awards
• Positive impact on the bottom line
• Make a difference to our local, national and international community
• Personal interest

4. Our key focus
• Reduce electricity consumption
• Reduce business and personal car miles travelled
• Reduce office waste going to landfill

5. Electricity consumption
• During 2010/11 we reduced electricity consumption by 564.7 p/kWh
• CO2 reduced by 0.78 tonnes
• Cost saving of £120.98
• 2011/12 increase usage of 147.8 p/kWh
• Number of people in office increased from 10 to 14
• Per person per month average fell from 23.54 to 17.40 p/kWh

6. Business and personal car
miles
• In four years we have saved:
• 14662 personal car miles
• 11254 business car miles
• £4,601 in expenses
• 1406 kg CO2 (1011/1112)

7. Office waste
• 0809 – 91% recycled
• 0910 – 89% recycled
• 1011 – 97% recycled
• 1112 – 93% recycled
• 1196 kg saved from landfill

8. How we have done this

9. Electricity consumption
• Measure and monitor consumption weekly

10. Electricity consumption
• Introduced a ‘Switch it off’ policy

11. Electricity consumption
• Used oil filled heaters instead of night
storage heaters
• New nightstorage heaters installed

12. Business and car miles
• Measure miles saved
• Cluster meetings
• Car share
• Use other modes of transport
• Moved office

13. Office waste
• Measure and monitor
• Weigh waste

14. But…
• We can do more…

15. 2012/13Targets
• Set baseline figure for visitor miles to MPAD
• Reduce electricity consumption by 5%
• Monitor current sustainable print buying
• Set print buying baseline
• Reduce business car miles travelled by 5%
• At least 90% of waste should be recycled
• Continue to use most sustainable means of transport to
get work
• Maintain legal register
• Maintain and update EMS
• Achieve ISO14001

16. Not everything works!

17. But when it does…
• Best Individual – Highly Commended (Cornwall Sustainability
Awards 2008)
• Best Small Managed Business – Runner Up (Cornwall Sustainability
Awards 2008)
• Best Individual – Winner (Cornwall Sustainability Awards 2009)
• The Sustainability Award (South West) – Winner (British Chambers
of Commerce Awards 2011)

18. The future…
• Buy premises and make as sustainable as possible
• Invest in green energy opportunities