1. MARK HENSLEY
Broomfield, CO 80021
www.linkedin.com/in/markhensleysales
mhensley1157@yahoo.com 970.673.2907
SALES MANAGER
DRIVE REVENUE GROWTH | LAUNCH PROFITABLE PRODUCTS | MANAGE MULTIPLE PRIORITIES
Senior-level sales and business development professional with outstanding sales record in small and large market segments. Thrive in high-pressure and time-sensitive environments that demand passionate attention to detail. Excel in both autonomous and team-based settings. Develop persuasive sales presentations that successfully address goals of partners at all organizational levels. Reputation for inspiring and motivating direct reports and colleagues via mentoring and coaching skills. Areas of expertise include:
 Business Development
 Territory Establishment
 Route Sales
 Public Speaking / Relations
 Inventory Control
 Strategic Planning and Analysis
 Stakeholder Engagement
 Small Business and Account Management
 Turf and Golf Course Management
 Turf and Ornamental Products
PROFESSIONAL EXPERIENCE
AGRIUM ADVANCED TECHNOLOGIES (DIRECT SOLUTIONS), Broomfield, CO 2011 – 2014
Sales Representative
Marketed and sold turf and ornamental agronomic products throughout Front Range of Colorado. Manufacturers included Syngenta, BASF, Bayer, Dow, Arista, Loveland Products, Monsanto, Nufarm, Agrium Advanced Technologies and other related manufacturers.
 Surpassed 95% gross-profit dollar goal by maintaining and growing sales with existing customers while prospecting and landing new accounts.
 Landed 3 major accounts by developing and executing strategic and tactical sales plans, with 2 out of 3 purchasing over $100K in new sales dollars. The 3rd new account purchased $50K+ in new sales dollars.
 Recorded $719K in 2012 (first complete year) and $911K annual sales in 2013, increasing sales by 27%.
LESCO INC. / JOHN DEERE LANDSCAPES, Detroit, MI 1987 – 2011
Technical & Regional Sales Representative
Sold agronomic products and equipment to golf courses, lawn care companies, landscapers, property management companies, schools, and state, county and local governments. Managed 4 golf course representatives and 6 lawn care companies / landscape service center stores on interim basis. Promoted to Seed and Fertilizer Specialist as result of success operating “Store on Wheels” (SOW).
 Awarded “Million Dollar Sales Club Honor” for reaching annual sales of $1M by developing consultative relationships and helping customers be successful.
 Consistently sold between $1M and $1.5M annually by using customer relationship selling.
 Inducted into “President’s Club” an honor bestowed for exceeding annual sales goal by 20% and being constantly out in field understanding customers’ needs and providing products to solve problems.

2. MARK HENSLEY MHENSLEY1157@YAHOO.COM PAGE TWO
LESCO INC. / JOHN DEERE LANDSCAPES Continued
 Achieved highest gross profit margin percentage award as a result of selling $1.1M at 42.15%.
 LESCO had great success with launch of several new products, boosting company into Fortune Small Business (FSB) Magazine top 100 companies. Served as sales representative on product launch focus team. Many new products became so popular customers essentially considered them to be national brands.
 Expanded customer base from 45 to 152 customers by taking store to customer using SOW concept. Created and organized sales routes. Ordered and managed inventory and determined customer needs. Sold over 300 different products, seeing 8 to 14 customers per day on 2-or-4-week rotation.
 Grew seed and fertilizer sales from $450K to $2.2M by working with 5 SOW representatives to sell products to over 35 new course constructions.
ADDITIONAL PROFESSIONAL EXPERIENCE
MOOSE LODGE GOLF & COUNTRY CLUB, Sydney, OH
Club Manager and Greens / Grounds Superintendent
EDUCATION AND TRAINING
74 credits achieved towards AA, Small Business Management, Edison State Community College, Piqua, OH
Extensive Sales & Technology Training, LESCO / John Deere Landscapes
PLANET Certification, Principles of Turfgrass Management, Professional Landcare Network
Distributive Education Clubs of America (DECA) Program, Sidney High School
PROFESSIONAL ASSOCIATIONS
Greater Detroit Golf Course Association
Mid-Michigan Golf Course Superintendent Association
Northern Golf Course Superintendent Association
Western Golf Course Superintendent Association
Rocky Mountain Golf Course Superintendent Association
MILITARY SERVICE
U.S. Army Special Forces Green Berets