With the goal of making an intangible product relatable and increasing Facebook engagement and reach, I created the #SolarSelfie contest to capitalize on the selfie trend and introduce a human element to the marketing of a technical product.

1. Solar Selfie
Contest
May 2014

2. Goal
We wanted to increase engagement
and organic reach on the
Microgrid Energy Facebook page.

3. Challenge
Solar panels are often depicted as intangible,
unfamiliar technology added onto a building.
With Facebook being a social network, we
needed to find a way to identify some channel-
appropriate content to grow organic reach.

4. Strategy
Challenge: Solar panels are often depicted as intangible,
unfamiliar technology added onto a building.
Understanding people relate more to
their own likeness, I created the
#SolarSelfie contest to capitalize on
the selfie trend. This would not only
increase online engagement, but the
contest element would increase
reach and also introduce a human
element to a very technical
application.

5. PROCESS
We invited people on social media to
join Microgrid employees as they
shared their solar selfie to our
Facebook page, which were then put
into a single album.
Winners had 2 months to get a photo
and upload it to rally likes.
The winner with the most likes got a
gift basket of sustainable goodies.

6. ANNOUNCEMENTS
Facebook Cover Photo
Rules printed and posted online

7. SOLAR SELFIES
Microgrid employees, clients, and other Facebook fans uploaded their
solar selfies to a Facebook album and got Facebook friends to like
their photo.

8. RESULTS
On posts promoting the contest, we got 50% higher
organic reach along with accomplishing our goal of
humanizing our solar arrays.
Gained:
65 Facebook Fans
45 Twitter Followers
15 LinkedIn Page Follows