2. THE BIG IDEA – LETS TELL THEM OUR IDEA
Together we will track how much time we can save by
using General Mills products rather than cooking from
scratch, or than using other products of different brand.
We will have a total number of minutes saved that can
be found on the General Mills website and new app.
3. TARGET
We are targeting a group of 100 busy moms
always on the go!
Family is so important and we want our families to have
the best but sometimes we may not always have the
time to offer them the best quality meals.
Over the course of a week we will be tracking these
moms to see how much time they are saving together
total and through an app everyone can get involved.
4. THE MASTER PLAN
Through an account with a username and
password and track what meals they’ve made for
their families over a course of a week. The
application will automatically calculate time of a
similar meal someone else is making with other
products, or a mealtime with going out to eat.
5. WHATS THE POINT.
This app will compare the hours/minutes to what
you can do with that time instead, such as running
9 marathons, a full semester of college courses,
etc.
6. RESULTS
Using the products of General Mills 100 house
moms saved a total time of 7,800 minutes. Get
involved and see how much time you’ve saved in a
week by using our products.
7. OTHER MEDIA
Other social media platforms will be used to target
the audience, other platforms include
Facebook, Twitter and GeneralMills.com
8. TRACK AN INDIVIDUAL
General Mills will create the app
as a tool to implement the
campaign with a homepage of the
constant timer and includes a
profile for an individual to get
involved and track how much
time one might be saving with
racking what they made for meal
and which General Mills products
they’ve used.
9. TIME AND COST TO IMPLEMENT
It will take about 2 months to plan and implement
that includes digital and media planning. Total the
budget for the ‘How Much Time Will you Save’ for
General Mills will be roughly around 2.5 million
[2,422,000 exact].
10. ARE YOU SOLD?
Join General Mills to track just how much time were
saving a week by cooking with our products, download
our app, follow busy parents who are saving time while
tracking your own! Lets get the world involved and see
how much time we can save together to spend on other
things we love such as spending more time with our
family!
Editor's Notes
-They can begin to track what they are cooking for their families to see how much time they are saving using the products that General Mills offers. It will be an increasing giant timer that’s collecting saved time. -Busy moms will be the most involved but because the application will be created, it is an opportunity for the public to join in and promote the sales of General Mills products.
-For example when a mom registers she would login for ‘after school snack time’ and would track the time of making pizza rolls by General Mills and the app would calculate how much time she saved if she wee to make something else similar such as pizza rolls homemade. The application will then record the time and save it onto the cumulative time saved throughout the campaign to come up with a total time saved. One of the KPI will be calculated by the campaigns success.-The campaigns success will be through a goal of 7,800 minutes (130 hours) saved over a course of a week from 100 busy moms, if the goal is met and others want to be included by downloading the app, the campaign was a success. Through this campaign we hope to accomplish increasing the business by the encouragement sales of General Mills products.
It is important that we have a twitter account to post updates of the time saved and to post encouragement to keep tracking your meals
2 months with a team of 40 workers will cost $1,344,000. Another cost is the incentive for the 100 busy moms to be tracked. These members will have an incentive of $1,500 worth of General Mills products given to them at the end of the week, a total of $150,000. This incentive includes the requirement to track all meals onto their profile but the acceptance to publish it to the public along with an interview all about the individual and their family. The Application will cost $175,000 to start up and will take a team of four costing $3,000 to update the twitter account through the week along with about two weeks after the trial of the moms is finished to give the opportunity to the public to try. A budget of $750,000 dollars will be for advertisements including billboards ‘how much time will you save’ and commercials will cost.
Most caretakers of families who cooks meals daily averages to be spending about three to four and a half hours cooking daily. What if we could cut this down to just one and a half to two and half hours in the kitchen? Mothers would be saving 10 hours a week, that’s about 9 ‘extra days’ wasted in a year spent cooking with the same results if using products that were easier to prepare.
