Marketing a venue is different than marketing an ordinary business. The good news is there's a lot of content at your fingertips, but what do you do with it? Should it go on Facebook or Twitter? Pinterest or Instagram? Where does Yelp fit in? We will talk about what networks should you focus your online marketing efforts on to reach the largest audience, how you should approach them, and some actionable takeaways that you can implement immediately. We will explore online advertising, tactics for nurturing your visitor to turn them into a repeat customer, and how to prioritize your campaigns to maximize your time.