Yui digital reportjan3011


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Yui digital reportjan3011

  1. 1. Digital Report<br />Prepared by Stratcom<br />January 2011<br />
  2. 2. The growth figure indicates organic engagement to Facebook users<br />Number of Fans (Facebook)<br />
  3. 3. NUMBER OF INTERACTIONS FROM TWITTER<br />Number of interactions (Facebook)<br />Photo Post of JSA Day and Holiday”<br />“JSA Day & Trashion”<br />Employee Volunteerism Kick Off<br />“TrashionDesign Contest”<br />Role of saving water usage<br />Walk the World Program<br />Role of saving water usage<br />“Lebaran”<br />Introduce “Langkah Kecil”<br />
  4. 4. The activities that received good responses in Facebook were:<br />Status Update by Langkah Kecil on health and environment sides<br />Notes Post on “Tips MengurangiSampah”<br />Photo Post Competition of JSA Day<br />Trashion Design Contest 2010<br />23 photo post by fans<br />27 comments and 10 likes<br />What was good in Facebook?<br />
  5. 5. 19 stories already submitted by fans<br />Story Submission in Facebook<br />
  6. 6. Good growth figure of followers indicates the trust factor on Langkah Kecil <br />Number of Followers (Twitter)<br />
  7. 7. Number of Interactions (Twitter)<br />Employee Volunteerism Kick Off<br />“JSA Day & Trashion”<br />Photo Post of JSA Day and Holiday”<br />“Tashion Design Contest”<br />Walk the World Program<br />Role of saving water usage<br />Role of saving water usage<br />Introduce “Langkah Kecil”<br />“Lebaran”<br />
  8. 8. Tweet Level of @LangkahKecil<br />Find the level in http://tweetlevel.edelman.com <br />
  9. 9. What was Good in twitter?<br />Great conversation about health and environment aspects in twitter as well as the current issues and public holidays<br /><ul><li>Status Update by Langkah Kecil</li></li></ul><li>What was Good in twitter?<br />Conversation by Followers<br /><ul><li>Photo Post by Followers</li></li></ul><li>Lesson Learned & Need To Be Improved<br />The high conversation in both Langkah Kecil Facebook and Twitter are about environment, health, holidays and current issues, rather than SMEs aspects<br /><ul><li>Langkah Kecil to create different angle for the conversation about SME</li></ul>Increased interactions in Facebook and Twitter were due to the several quizzes done by Langkah Kecil<br /><ul><li>Langkah Kecil to attracting new/existing fans on the Langkah Kecil Facebook fan page and Twitter through quizzes with several rewards for winners, particularly for the story competition</li></ul>The prime time of interaction for Langkah Kecil in both Facebook and Twitter is at 11:00 a.m. – 5:00 p.m on weekdays <br /><ul><li>Langkah Kecil to tweet or post during that certain hours to create more conversation</li></ul>Langkah Kecil had not well utilized Unilever brand ambassador in Twitter, as only Cut Mini that ever involved in the conversation once<br /><ul><li>Unilever to introduce Langkah Kecil to Unilever brand ambassador and utilize them, as celebrities are considered as the best source of information to create conversation</li></ul>Unilever employees are not well-being encourage to participate in the conversation by Langkah Kecil, especially after the Employee Volunteerism<br /><ul><li>Unilever employees may be encourage to share their experiences and thoughts in order to increase the interaction in Facebook or Twitter</li></li></ul><li>Other Recommendations<br />Continue to provide more general contents (facts, photos/ pictures, links, news) on environmental and public health education issues <br />Optimize every channel of communications by inviting other YUI stakeholders to join Langkah Kecil Facebook fan page and Twitter account such as YCAB, Unilever, employees, local farmers and etc.<br />Start to use other Facebook promotion tools to increase the number of Langkah Kecil fans and invite them to share stories on Langkah Kecil application (Social Ads or Reach Block)<br />
  10. 10. January Post Content Recommendation<br />The contents can also be in-lined with related YUI events<br />
  11. 11. The accounts<br /><ul><li>Facebook</li></ul>http://www.facebook.com/LangkahKecil<br /><ul><li>Twitter</li></ul>http://twitter.com/LangkahKecil<br /> Log in: LangkahKecil<br /> Password: YUILangkahKecil2010<br /><ul><li>Email</li></ul>langkahkecil2010@gmail.com<br /> Password: YUILangkahKecil2010<br />