23. 3. Market Share Variation: Product Life Cycle
https://www.linkedin.com/in/marionariadneburgos
• Pass thru different
stages
24. 3. Market Share Variation: Product Life Cycle
https://www.linkedin.com/in/marionariadneburgos
• Pass thru different
stages
• Rise and fall thru
stages
25. 3. Market Share Variation: Product Life Cycle
https://www.linkedin.com/in/marionariadneburgos
• Pass thru different
stages
• Rise and fall thru
stages
• Employ different
strategies
26. 3. Market Share Variation: Product Life Cycle
https://www.linkedin.com/in/marionariadneburgos
• Pass thru different
stages
• Rise and fall thru
stages
• Employ different
strategies
• With limited life
27. 4. Local, Personal Application
Growth
https://www.linkedin.com/in/marionariadneburgos
PORTER’S GENERIC STRATEGIES
28. 4. Local, Personal Application
Growth
https://www.linkedin.com/in/marionariadneburgos
29. 4. Local, Personal Application
Growth
https://www.linkedin.com/in/marionariadneburgos
PORTER’S GENERIC STRATEGIES
24 - Good day! This is Dr. Marion Burgos from the Ateneo MBA in Health Program v89 class under Coach Bong De Ungria. Let us understand marketing management by reviewing how competition drives business growth.
25 - To attain long term goal to be a market LODI by enhancing core growth.
We have to analyze market share as to its growth
competition
and variation
And lastly, to apply this concept in a local, personal situation.
First on the list is the market share growth. Enhancing core growth is believe to provide the best opportunities in a company.
Business can enhance its core by the 3Ds. Distinct by creating unique and powerful brand.
Ensure products are distributed by creating channel with private and government agencies thru collaborations or partnerships.
And lastly, design innovations to be abreast with present competitive market
Second, we address market competition. This is to attain our goal to become a market leader, a market LODI. We improve the position of the company by employing the APE strategy. Adding assets, Protecting its shares, or Expanding the market.
You may add market shares. But you must be cautious of its possible repercussions on economic cost, profits, and quality.
Protect the market by listening to client needs. If one understands and satisfies that need. And be able to provide better solutions than the competitors. One can surely improve its business position.
Expand market demand by encouraging more new customers and urging more usage.
Second, we address market competition. This is to attain our goal to become a market leader, a market LODI. We improve the position of the company by employing the APE strategy. Adding assets, Protecting its shares, or Expanding the market.
You may add market shares. But you must be cautious of its possible repercussions on economic cost, profits, and quality.
Expand market demand by encouraging more new customers and urging more usage.
Second, we address market competition. This is to attain our goal to become a market leader, a market LODI. We improve the position of the company by employing the APE strategy. Adding assets, Protecting its shares, or Expanding the market.
The position of a company in the business world is never final. It can constantly change. Hence defense strategies can be utilized to protect and have a stable business position.
Position defense by being in the most desirable position
Another is flank defense wherein you support other own weak products.
Next is preemptive defense by attacking other competitors with new products to beat existing ones
Another defense may be counteroffensive by lowering price. As they say, price is the worst competition.
We also have the mobile defense by market diversification or expansion.
Lastly, when all else fail, products or services can be withdrawn from the market such as seen in contraction defense.
Since a product has a life cycle, products pass thru
with a rise and fall thru different stage
while employing different strategies
Market share has variations depending on the different stages It starts with a slow sales in the introduction then a rapid acceptance in growth and then as it matures, sales slow down then in the end decline as products have a limited life.
products have a limited life.
Sharing with you my local personal application in our clinic. Our growth as company can be attributed to developing strategies that is in line with our goals, vision, and objectives as a company. We decided on what customer value discipline will our company adapt.
we provide our quality services with tender loving care.
Our customer value discipline is primarily providing operational excellence and secondarily, observing customer intimacy
As to grow our market share, we developed collaborations with different agencies and made innovation thru upgrade.
wE upgraded our structural facility To a bigger building. And soon to become an infirmary hospital, Assumpta Family Hospital
Services were upgraded.
2D echo ultrasound was newest upgrade made.
Then, the pandemic came. we tried to become afloat by adapting to IATF protocols and doing innovations.
We utilized digital marketing.
Simple record digitalization was done in our triage.
A facebook page was created as a channel to our our clients
This is all in part of our mobile defense strategy
To recap, we have discussed market share growth, competition and variation. Then we were able to apply these concepts in a local, personal setting.
This is Dr. Marion Ariadne Burgos from v89 class under Coach Bong De Ungria helping you to to attain a long term goal by becoming a market LODI thru enhancing core growth/
