STARBUCKS Sustainability and the Triple Bottom Line

1. S TA R B U C K S

2. S U S TA I N A B I L I T Y

3. B I B L I O G R A P H Y
www.starbucks.com
 Faculty Board of Economic Sciences, Communication and IT Business
Administration “How Starbucks succeeds in a business world with CSR” Master
Thesis
 How Starbucks got its name ,The Big Blog
 Posted on June 29, 2012 | By Amy Rolph
—World Commission on the Environment and Development

4. SUSTAINABILITY
Our environment depends on us
 Responsibility
 Social, economic for our future
 Harmony /stability

5. BRIEF HISTORY
1971 Seattle, Washington Alfred Peete
 Selling Coffee Beans and Coffee machines
 Howard Shultz is hired ten years later 1983
 Has idea to sell coffee * Opens up his own coffee chain (ll Giornale)
 Starbucks after the Melville’s first mate in Moby Dick

6. HOWARD SCHULZ,
CEO
Started: 1986
opened his own chain
Our Mission: to
inspire and nurture
the human spirit, one
cup, and one
neighborhood at a
time.

7. TRIPLE BOTTOM LINE
Sustainability: development that meets the needs of
the present without compromising the ability of
future generations to meet their own needs

9. Starbucks Recycles
• Cardboard boxes
• Milk jugs
• Syrup bottles
• Juice cartons
• Coffee grounds
• Waste from customers
Committed to lead the industry
towards greater access to recycling
for cups & other packaging

10. STAKEHOLDERS
 External
 Internal
• Customers
• Community
• Employees
• Shareholders
• Subsidiaries
• Management

11. EMPLOYEES AWARDS
V a l u e s E m p l o y e e s
 Employee first (Partners)
 Employee experience matters
 Employee 1st Customer 2nd
 People not Products makes it work

12. HOWARD SHULTZ TAKES THE LEAD
 2000- Chairman Starbucks
 2008 –Returns as CEO
 Sustainability Approach/ Trend
 Cleaning Planet
 Saving Planet
 Leads Transformation

13. STARBUCKS FUTURE
 Continues to be socially responsible
 Employee (Partners) volunteer
 Customers, and nonprofit groups unite
 1,691 projects in one month
 Estimated 1.4million people

14. HTTPS://YOUTU.BE/QMN1SEGNV9O
https://youtu.be/Qmn1sEGnv9o

15. FINAL THOUGHTS
Starbucks has been an innovator of sustainability the triple bottom line
Continue partnerships' with communities and countries providing and volunteering
Staying relevant * Social media
 Innovative
 Employees 1st
 Transparent
 Social, economic
 Growing economy/Jobs