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SUMMARY
High performing merchant possessing a strong business acumen with proven ability to create
and execute a sound business strategy, demonstrating managerial, leadership, strong
communication and negotiation skills, while executing the ability to develop and maintain
strong relationships across all levels of the organization.
EXPERIENCE
2014 – 2015 Australian Fashion Labels Ltd. / BNKR Los Angeles, CA
CEO ($15.0M)
 Responsible to establish AusFashion Labels US headquarters and Culture, Hiring a
Team of 20 Staff in Less than 8 Months
 Manage and Directs National Sales and Agents
 Manage and Implemented Logistics, Operations and Credit departments
 Manage PR & Marketing departments
 Created and Implemented Human Ressource dept, Company Policies and Procedures
 Responsible for BNKR US Retail Store Roll Out and Establishing BNKR Online Brand
2010 – 2014 The Jones Group / Robert Rodriguez Collection Los Angeles, CA
Vice President Sales & Marketing ($35.0M)
 Manage and Directs Global Sales, Agents and Distributors, Implementing Sales Policies
in order to pursue the Company's goal and Sales Objectives
 Manage and Implements both long and short term Sales & Marketing Strategies based
on Forecasts and Projections
 Manage and Generates Production projections and Inventory Forecasts
 Manage and Directs Retail Coordinator and Customer Service Teams
 Manage and Determine Marketing Policies & Strategies in accordance to the company's
programs, Including E-commerce implementation, Social Media, Digital Marketing,
Online Content and PR
 Directs Market Research and Potential territories in order to expand business
 Review and Analyze Marketing and Sales Activity Reports and Financial Statements to
determine progress and status in attaining goals
 Prepare and Organize National and International Selling Markets and Trade Shows
2006 – 2010 Moda Nicola Int’l / Robert Rodriguez Collection Los Angeles, CA
Sales Director USA & International
 Managed and Increased Global sales from initial launch to $35 million
1999 – 2005 Moda Nicola Canada Inc. Montreal, QC
Sales Manager, Canada ($10.0M)
 Managed Sales and Distribution for 15 European and American brands in Canada
 Managed Sales, Operations & Launch of the Robert Rodriguez Collection in 2003
1997 – 1999 Groupe Steilmann Canada Montreal, QC
Sales Coordinator & Merchandiser
 Coordinating selling markets for German brands, creating merchandising programs for
showrooms, retails stores and associates training via product knowledge clinics
EDUCATION
1990 – 1993 College LaSalle Montreal, QC
 Bachelor’s Degree, Fashion Design and Marketing
INTERESTS
Fashion (trend forecasting & street style) – Volunteering / fund raising – Long distance
running (marathons, obstacle races) – Yoga – Swimming – Motorcycle riding – Technology
M A R C O L EB E L
• 3 1 0 . 4 0 2 . 8 0 7 2 • M A R C O @ L E B E L G R O U P . C O M •

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Marco Lebel - Resume 2015 NA

  • 1. SUMMARY High performing merchant possessing a strong business acumen with proven ability to create and execute a sound business strategy, demonstrating managerial, leadership, strong communication and negotiation skills, while executing the ability to develop and maintain strong relationships across all levels of the organization. EXPERIENCE 2014 – 2015 Australian Fashion Labels Ltd. / BNKR Los Angeles, CA CEO ($15.0M)  Responsible to establish AusFashion Labels US headquarters and Culture, Hiring a Team of 20 Staff in Less than 8 Months  Manage and Directs National Sales and Agents  Manage and Implemented Logistics, Operations and Credit departments  Manage PR & Marketing departments  Created and Implemented Human Ressource dept, Company Policies and Procedures  Responsible for BNKR US Retail Store Roll Out and Establishing BNKR Online Brand 2010 – 2014 The Jones Group / Robert Rodriguez Collection Los Angeles, CA Vice President Sales & Marketing ($35.0M)  Manage and Directs Global Sales, Agents and Distributors, Implementing Sales Policies in order to pursue the Company's goal and Sales Objectives  Manage and Implements both long and short term Sales & Marketing Strategies based on Forecasts and Projections  Manage and Generates Production projections and Inventory Forecasts  Manage and Directs Retail Coordinator and Customer Service Teams  Manage and Determine Marketing Policies & Strategies in accordance to the company's programs, Including E-commerce implementation, Social Media, Digital Marketing, Online Content and PR  Directs Market Research and Potential territories in order to expand business  Review and Analyze Marketing and Sales Activity Reports and Financial Statements to determine progress and status in attaining goals  Prepare and Organize National and International Selling Markets and Trade Shows 2006 – 2010 Moda Nicola Int’l / Robert Rodriguez Collection Los Angeles, CA Sales Director USA & International  Managed and Increased Global sales from initial launch to $35 million 1999 – 2005 Moda Nicola Canada Inc. Montreal, QC Sales Manager, Canada ($10.0M)  Managed Sales and Distribution for 15 European and American brands in Canada  Managed Sales, Operations & Launch of the Robert Rodriguez Collection in 2003 1997 – 1999 Groupe Steilmann Canada Montreal, QC Sales Coordinator & Merchandiser  Coordinating selling markets for German brands, creating merchandising programs for showrooms, retails stores and associates training via product knowledge clinics EDUCATION 1990 – 1993 College LaSalle Montreal, QC  Bachelor’s Degree, Fashion Design and Marketing INTERESTS Fashion (trend forecasting & street style) – Volunteering / fund raising – Long distance running (marathons, obstacle races) – Yoga – Swimming – Motorcycle riding – Technology M A R C O L EB E L • 3 1 0 . 4 0 2 . 8 0 7 2 • M A R C O @ L E B E L G R O U P . C O M •