This candidate has over 25 years of experience in senior sales and marketing roles in the fashion industry. They have a proven track record of successfully executing business strategies, managing teams, developing relationships, and increasing sales revenues for global fashion brands up to $35 million. They also have a bachelor's degree in fashion design and marketing.
1. SUMMARY
High performing merchant possessing a strong business acumen with proven ability to create
and execute a sound business strategy, demonstrating managerial, leadership, strong
communication and negotiation skills, while executing the ability to develop and maintain
strong relationships across all levels of the organization.
EXPERIENCE
2014 – 2015 Australian Fashion Labels Ltd. / BNKR Los Angeles, CA
CEO ($15.0M)
Responsible to establish AusFashion Labels US headquarters and Culture, Hiring a
Team of 20 Staff in Less than 8 Months
Manage and Directs National Sales and Agents
Manage and Implemented Logistics, Operations and Credit departments
Manage PR & Marketing departments
Created and Implemented Human Ressource dept, Company Policies and Procedures
Responsible for BNKR US Retail Store Roll Out and Establishing BNKR Online Brand
2010 – 2014 The Jones Group / Robert Rodriguez Collection Los Angeles, CA
Vice President Sales & Marketing ($35.0M)
Manage and Directs Global Sales, Agents and Distributors, Implementing Sales Policies
in order to pursue the Company's goal and Sales Objectives
Manage and Implements both long and short term Sales & Marketing Strategies based
on Forecasts and Projections
Manage and Generates Production projections and Inventory Forecasts
Manage and Directs Retail Coordinator and Customer Service Teams
Manage and Determine Marketing Policies & Strategies in accordance to the company's
programs, Including E-commerce implementation, Social Media, Digital Marketing,
Online Content and PR
Directs Market Research and Potential territories in order to expand business
Review and Analyze Marketing and Sales Activity Reports and Financial Statements to
determine progress and status in attaining goals
Prepare and Organize National and International Selling Markets and Trade Shows
2006 – 2010 Moda Nicola Int’l / Robert Rodriguez Collection Los Angeles, CA
Sales Director USA & International
Managed and Increased Global sales from initial launch to $35 million
1999 – 2005 Moda Nicola Canada Inc. Montreal, QC
Sales Manager, Canada ($10.0M)
Managed Sales and Distribution for 15 European and American brands in Canada
Managed Sales, Operations & Launch of the Robert Rodriguez Collection in 2003
1997 – 1999 Groupe Steilmann Canada Montreal, QC
Sales Coordinator & Merchandiser
Coordinating selling markets for German brands, creating merchandising programs for
showrooms, retails stores and associates training via product knowledge clinics
EDUCATION
1990 – 1993 College LaSalle Montreal, QC
Bachelor’s Degree, Fashion Design and Marketing
INTERESTS
Fashion (trend forecasting & street style) – Volunteering / fund raising – Long distance
running (marathons, obstacle races) – Yoga – Swimming – Motorcycle riding – Technology
M A R C O L EB E L
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