2. PORTRAIT
PHOTOGRAPHY
There are four different forms of portrait
photography: constructionist, environmental, candid,
and creative. If a photographer takes a
constructionist approach, they are trying to use the
portrait to communicate a clear idea about what is
depicted, for example a happy family or a successful
businessman. The image is constructed to
communicate a concept and usually takes place
studio. It is an approach that is commonly used in
advertising and marketing.
3. Different Genres
The Environmental Approach tries to show the person in their
environment, for example in a work, leisure, social or family
situation. The environment is used as a tool to communicate
information about the subject.
The Candid Approach is when people are photographed without
their knowledge, living their day to day lives. A key example of
candid portrait photography is the photography taken by the
paparazzi.
The Creative Approach often involves digital manipulation and
post production work to produce photographs that have a
surreal and artistic quality.
4. ANNIE LEIBOVITZ
Annie Leibovitz is one of the most
famous portrait photographers in the
world. Annie’s work has appeared in
well known magazines such as “ Rock
Stone” and “ Vanity Fair”. She is best
known for her portraits of celebrities
which include John Lennon, Richard
Nixon and numerous Hollywood actors.
5. ANNIE LEIBOVITZ WORK
Annie’s approach towards portrait photography can be
described as both constructionist and creative. She
often tries to communicate a clear idea in her pictures
and uses post production techniques to introduce a
sense of magic and wonder. A typical example of this
style is in her Disney Dream series that feature
celebrities in Disney fairy tale scenes to promote Disney
Parks' "Year of a Million Dreams".
The special effects used in these images make them
incredibly visually interesting but also give the photos a
sense of magic which is appropriate for the fairytale
theme. The images are very striking and create a sense
of wonder and awe in the viewer. This mimics the effect
that the Disney film on which it is based would have on
a small child.
7. THE WORK CAME FROM?
An example from this series is this picture of Queen Latifah as
Ursula from the Little Mermaid. This photo is composed of two
key elements: Queen Latifah dressed as Ursula and the
landscape she has been superimposed on in post-production.
The juxtaposition in this photo is created by the contrast
between the static rocks and mountains and the vibrancy and
movement implied by the image of Ursula which is mirrored in
the violent choppiness and roughness of the sea. However in
terms of scale, Ursula dominates this image due to the use of
perspective. She is the first element that our eye is drawn to
because of her imposing presence. Despite her elaborate post
production Leibovitz’s focus is always on the human subject.
8. HOW DOES THE WORK
AFFECT THE VIEWER
Her portraits are not only known for their artistic
and conceptual style, but for their emotive quality
and their ability to strike a chord with the viewer.
Key examples include the images that she created
of Demi Moore where she was pregnant and on the
cover of Vanity Fair, John Lennon clinging to Yoko
Ono for dear life and Miles Davis flopped on a bed,
pants unzipped, trumpet by his side,one gleaming
eye staring out.
9.
10.
11.
12. ANNIE LEIBOVITZ
DISTINGUISHABLE
Annie Leibovitz pictures are distinguishable from
other photographers because of the unique
concepts behind her pictures and her deliberately
constructionist approach. Her portraits are multi-layered.
They are not only strikingly beautiful but
also cleverly communicate ideas about the subject.
The cover of Rolling Stone featuring Bette Midler
lying on a bed of roses is a particular example. The
concept not only cannily refers to the film Midler
was promoting at the time, The Rose, but also
captures the feminine sexuality of a young woman
on the cusp of a professional and creative
breakthrough.
15. SPORT PHOTOGRAPHY
The principal usage of professional sport
photographs are in editorial features.. The
dedicated sport photographer works for different
newspapers, major wire agencies and different
magazines. Sports photography is also used to
promote products and build brands through
advertising campaigns and to promote different
sports that might not usually get editorial
coverage.
16. BOB MARTIN
•Bob Martin is a multi award winning sport photographer. He
specializes in shooting action, graphic and editorial pictures
for advertising, corporate and editorial client. Bob Martin has
been a sport photographer for the last 30 years.
• Bob Martin has photographed
different major sporting events
including the last thirteen summer
and winter Olympics.
17.
18. BOB MARTIN
Bob Martin is very good at specializing in
action shots. Bob Martin is particularly for
his photography of athletic events. His
work has been published in Sport
Illustrated Magazines, the New York
Times, The Sunday Times, Life Magazine
and many other publications
19.
20. TECHNIQUES
Bob Martin uses high definition cameras and motion
capture when taking action shots, which make for visually
exhilarating shots.
This sort of equipment enables him to capture details
such as straining muscles and sweat, all of which
enhance the realism of his photos and provide an insight
for the viewer into the physical experience of being an
athlete.
21. CONCLUSION
Although operating in very different genres and
using different techniques, both Leibovitz’s and
Martin’s are focused on the human subject. Due
to the purpose and context of his photography,
Martin’s work is far more realist whereas
Leibovitz’s leans towards the artistic and
creative. However, they both are attempting to
communicate key ideas about their subjects to
their viewers and convey the lived realities and
experiences of the people they capture.
