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Emily Shafer
More than 10 years’ experience as a top-performing retail manager with Target and Mervyn’s. Well-versed in every
aspect of retail leadership including sales, customer satisfaction, operations, logistics, merchandising, Human
Resources, recruiting, and training. 11 years’ experience as leading Food Service manager with Knott’s Berry Farm.
Successfully managed 4 restaurant locations, and 17 satellite food carts.
7179 Summerfield Place Alta Loma, CA 91701 | 909 816-0232 | emlshafer@aol.com
TARGET
All positions in the Upland, California store: $60M in sales, 250 employees
Executive Team Leader-Guest Experience May 2015 – Present
Oversee all aspects of the Front End department in a high-volume (A+ category), 124,000 square foot overnight
store with a full grocery department and pharmacy. Accountable for Guest Service, Target Café, Starbuck’s, guest
relations, return processing, photo kiosk, data integrity, ordering, equipment control, and vendor relations, while
also opening/closing and overseeing the entire store (front-end, sales floor, backroom, pharmacy) as a key-holder
and leader-on-duty.
Quickly turned around a front end team that was in disarray and underperforming in virtually every area, ranking
57th
out of 60 stores in the group for overall results with failing grades on every metric.
• Drove guest service scores from bottom ranking to consistent 100% weekly scores. Number 1 in the
district on the total performance scorecard.
• Elevated Brand of front end, creating best first/last impression.
• Increased cashier metric scores to 90% YTD.
• Improved Guest survey scores in Target Café to consistent 100% weekly metrics scoring.
• Contributed to the store’s 3-4% annual sales growth – 1st
in the district and double the district average.
• Hired and trained 30-35 new team members – promoted 2 to Guest Service Team Lead, and 3 to Guest
Service Attendant positions.
• Created a successful par-level inventory process in Starbuck’s and Target Café areas.
Executive Team Leader-Human Resource July 2012– May 2015
Managed Human Resources Department. Hired and developed talented and motivated team members utilizing
training routines. Successfully drove a positive store culture, focusing on communication, accountability, respect,
and recognition. Leveraged relationships to drive a collaborative leadership team to drive positive improvements in
the building.
• Drove HR metrics to number 1 in the district; develop a talented and motivated team, right person, right
place, right time, training and scheduling effectiveness, and overall team compliance.
• Achieved bar green results during district leader visits
• Selected to oversee a red store in the district, and drive positive changes in the building.
• Ranked Top Performer in the District Q1-Q4 2012, Q1-Q4 2013, Q1, Q2 2014.
• Managed store during Store Managers absence.
• Assisted other district stores to prepare for corporate visits.
• Engaged the team to participate in volunteerism, achieving 126% to goal hours for the store.
• Assigned additional projects by Store Manager; turned around ESIM results from red to green, and managed
Food area, and Starbucks areas achieving green visit results from Starbuck’s district manager, and Target
Food Safety and Compliance team.
• Served as district resource for Fast, Fun, and Friendly plans for HR team.

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• Presented hiring/staffing plan, and Fast, Fun, and Friendly resources at Q4 HR meeting.
• Rated as “excellent” on all formal performance evaluations.
EXECUTIVE TEAM LEADER, SOFTLINES Nov 2008 – Jul 2012
Joined the store in an executive leadership role overseeing all apparel departments, accessories, shoes, and infant
hardlines. Led a team a team of 40 brand specialists, fitting room attendants, and team members
• Quickly turned around a softlines department that was in disarray, and underperforming in every area,
ranking 60 out of 60 stores in the group for overall performance results.
• Drove the apparel and accessories department from 60th
to 7th
in the group, and from 3rd
to 1st
in the
district on the overall performance scorecard.
• Drove softlines from 10% to 18% of total store sales, outperforming the company (15%) and group (16%).
• Achieved Top 3 sales rank, increase over LY, week of Black Friday, 2010.
• Served as signing district resource to softlines team.
• Promoted 8 team members to team leaders, and brand specialists.
• Appointed district trainer-trained 10 executive leaders for stores in the district.
• Rated as “Outstanding” and “Excellent” on all formal performance evaluations.
• Participated in the set-up and opening of a new store in Azusa.
Mervyn’s, California
STORE MANAGER Jul 2007 – Nov 2008
Mervyn’s, Highland California: $15M in sales, 100 employees
Managed daily operations of the store, along with 3 assistant managers, and 7 area managers. Trained and
developed a leadership team to adjust to changing retail environment. Achieved and exceeded store goals; sales,
credit, payroll consistently. Leveraged business leaders within the community to drive additional sales.
• Responsible for the daily operations of the store, development of team, achieving sales, payroll, and credit
goals.
• Developed strategies and procedures to improve customer service and sales.
• Appointed District Operations Sponsor.
• Achieved “Tri-Fecta” award Sept 2007 for an increase of 24% in sales, 109% credit, and 100% production
goals.
• Exceeded yearly goals for sales, credit, payroll, controllable expenses.
• Rated as “Excellent” on annual review.
Operations Manager May 2005 – Jul 2007
Redlands, California: $18M in sales, 160 employees
Assisted the Store Manager in daily operations of store. Lead a team to perform backroom, logistics, and receiving
duties. Created a human resources team to drive a positive culture in the store, and assist the team in all aspects of
human resources. Successfully planned and implemented yearly store inventory processes.
• Managed technology and operations for the store.
• Successfully rolled out new POS system, organizing training, and trouble-shooting of equipment.
• Managed logistics and inventory teams, partnered with loss prevention to manage and control shortage.
• Recognized as assistant manager of the year 2004, 2005, 2006, 2007.
• Rated as “Excellent” on every annual performance evaluation.
• Implemented strategies to drive sales increase of 5% YTD

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• Planned and executed seasonal hiring goals, and onboarding.
• Managed Logistics team, truck processing, and backroom operations.
Assistant Manager Merchandising- home, shoes, fine jewelry, children’s apparel departments
Managed and developed 4 area managers and 40 employees in 3 departments within the store. Developed a strong
salesfloor team to provide guest service, maintain brand areas, and assist with adjacency sets.
• Created strategies and tools to effectively merchandise the salesfloor and increase sales for the store by
12%
• Effectively managed credit sales to achieve 100% to goal results YTD.
• Achieved green results during district visits.
• Awarded winning store for “Ready, Set, Win” contest; most creative outsizing and effective merchandising
2004.
Previously, I held a position as a Food Service manager, Knott’s Berry Farm, Buena Park, CA
Bachelor’s Degree in Business Management – California State University San Bernardino