Millennials spend a significant amount of their daily media time engaging with user-generated content on social media platforms like Instagram, Facebook, and Twitter. User-generated content is seen as more memorable and impactful to consumers than advertising or influencer content. The document recommends that brands leverage the growing amount of time users spend on social media by switching to a user-generated content marketing strategy in order to authentically connect with customers and build their brand with a human touch.

1. Future of UGC

2. Total Internet Users in India
351.4 Million

3. And they
are
growing…

4. Do you know?
Instagram Generates
an average of 95
million consumer
posts a day.
Facebook
connects almost
2 billion people
in a world
500 million
tweets are sent
per day on
twitter

6. User-Generated-Content
Millennial
Spend 18 hours per
day with media, and
30% of that time is
spent looking at
user-generated
media.
Consumers believe
User generated
content is 35%
more memorable
than advertising
content
Consumers find UGC
9.8x time more
impactful than
influencer content

8. The Connection
Users on Social Media User-Generated-Content
Power

10. Questions you should ASK
YOURSELF?`
Don’t you want to leverage
those hours your potential
consumers spend on
social networking
sites?
Don’t you want to build
your brand with
human touch?
Don’t you want to provide
your customers authentic
content to help make
their decision?

11. If the answer is YES…
Switch to UGC Marketing right now