SlideShare a Scribd company logo
1 of 28
Till 1980,
there were no TVs in India
And companies that reach customers
through social media are riding the wave
fast …
A look at the social landscape today:
Social is all about sharing User-Generated content
And consuming content your friends have made
Companies that grow usually talk
to their customers like friends
How to leverage
USER GENERATED CONTENT
A recent survey of customers of different age groups
responded that they like content, if it is
54%- relevant to my age
55%- relevant to where I am
63%- relevant to my cultural interests
The power behind relevant UGC..
This has led to all major digital platforms
shifting toward native advertising
The problems marketers
face using UGC
The solution to sourcing
usable UGC
Contentzoop provides you a medium to
showcase your UGC, let us know,
we will be happy to assist…

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