2. • To understand Mass Comm.
• To be aware about concept of masss comm.
• To know the various medium about mass media.
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Course Objective
3. • Students will be able to understand the history of communication.
• Students will be able to Analyze the communication.
• Students will find out how communication develop step by step.
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Topic Objective
4. 1
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•Disorganized signs
Non-standardized, different signs carried different meaning for
different people
•Cave Paintings
Around 30,000 BCE, communication became slightly organized
and intentional
Cave paintings created out of extracts of crushed fruits and
berries
The purpose was to communicate to others what animals were
safe to eat
Primitive Communication Techniques
5. 2
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Primitive Communication Techniques
• Story Telling
Common technique before written communication began
Not standardized, varied from tribe to tribe
• Drums and Smoke Signals
Attracted unwanted attention from predators and enemy tribes
6. 3
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PERSONNEL MANAGEMENT CONCEPT
• Handwritten documentation was practiced before printing press
• Known as manuscripts meaning “book written by hand”
• Written on vellum- sheet made of calf skin
• 7th and 13th centuries was considered the age of the religious
manuscript
Early Written Communication
7. 4
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Printing Press
•Revolutionary invention by Johannes Gutenberg in
1448
•A German inventor born in Mainz
•Printed the Gutenberg Bibles on large scale
•Invention took a while to catch on
•The upper class wanted to keep the public ignorant
8. 5
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Letter Writing
•A personalized experience but disorganized
•No effective postal system in place
•First United States Post Office was created in 1775
•Benjamin Franklin named the first Postmaster General
•System expanded rapidly and letter writing gained more
popularity
9. 5
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The Telegraph
• Performs the task quickly and efficiently
• Sending of electro statically-generated signals through a wire
• No specific person attributed with the invention
• In America, Samuel F.B. Morse in 1837
• William Watson Of England in 1747
• Instant communication across long distances
• Popular for wartime communication and upper class during
Victorian Era
10. 6
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The Telephone
•Invented in 1876 by Alexander Graham Bell
•Transmission of sound waves across long distance
•Initially unpopular among the people
•Reasons: No Novelty Value due to telegram and Cost
involved
•Once Popular became indispensable
11. 6
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The Radio
•Began as short-wave communication used during WWI
•Blossomed into the hottest communication technology
of the era
•Radios were incredibly popular
•Inexpensive medium of entertainment
•Edwin Armstrong, “the father of FM radio”
•Popular till date
12. 4
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Television
•John Logie Baird invented TV in 1924
•Held his first public demonstration in 1925
•Revolutionized the mass communication Industry
•Once luxury now a necessity
•Came in India 15 sept.1959.
• A major source of information and entertainment
13. 4
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Internet
• Invented in 1967 for military purposes
• Basically, its a group of computers able to connect to each other and share
information
• Use of email and websites to exchange information
• Used for a variety of reasons such as socialization, research, advertising etc.
• Information just a click away
• Global reach
14. 4
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Social Networking
• Special class of websites designed to meet three specific
criteria:
1. The majority of the content on the site is user generated
2. High level of interaction between social media website
users
3. websites are easily integrated with other websites
• Blogging and Micro blogging
• Facebook, Instagram, Whatsapp etc
• Facilitates social relations through internet
• Used for socialization, information, advertising and marketing
15. • Students understand various aspects of mass comm.
• Students became aware about mass comm.
• Students came to know the process of communication.
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Course Outcome
16. • Students gained basic understanding of “History Of Comm”.
• Students understood conceptual knowledge of Comm.
• Students gained understanding of developed techniques of communication.
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Topic Outcome
17. • History of Communication.
• Developed techniques of comm.
• Tools and techniques of communication.
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FAQ’S
18. • Mass Communication in India: Kewal J Kumar
• Dynamics of Mass Comm : Uma Narula
• Guide of Communication: Internet
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REFERENCES
