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1 of 31
Key Success Factors
 Training in medical and business skills to run
their investment center efficiently
 Completely data driven decision making
 Mobilize rural youth to become micro
entrepreneurs
 Revenue model
 2.5 New Vision Generation (NVG) whose
ambition is to reverse the current trend with
innovative, scalable and profitable inclusive
business models
Specialized Logical
support systems
Raw material
dropped at artisans
doorstep for
processing
Quality superiors
ensure mtl &
output consistency
Time for process
completion i.e. mfr
of rugs
Rugs picked up
from doorstep and
sent to next step in
value chain
Artisans are paid
every month based
on the output
WORKFLOW
Key Success Factors
 Physical and emotional connection with the
grassroots community
 Enterprise Resource Planning (ERP) system
 Efficient supply chain with quality control
functions
 Communication networks and progress record
tracking
 The logistics of delivering the raw materials
and picking up the woven rugs
Key Success Factors
 Aim to reach every office and household with
their auspicious paintings
 Business Advisor with more than 10 years of
experience in setting up businesses, helping us
in go to market strategy and product lines.
 Bringing these Handcrafted products with the
Brand assurance
 Highly motivated team,
 This two-pronged strategy of expansion in
both product and reach shall fuel our growth
Key Success Factors
 De-risking the commodity economy
 Enhancing efficiency, transparency and
integration in the supply chain
 Enhancing farm livelihoods
 Processors, Traders, Food companies
Ensuring sustainability of supply
 Create market linkages
Key Success Factors
 Innovation and technological leverage
 Ride on the trends catching up in the rural
markets
 Create Franchisee network of Micro
commerce entrepreneurs
 BOT - (Build, Operate & Transfer) Model
 Investments in the area of infrastructure
creation, capacity development
Key Success Factors
 Product design completely based on analysis
from rural lifestyle
 Leadership at the village level is also playing a
crucial role
 Remove cultural barriers with community
engagement methods
 Extensive ground activation campaigns
through mobile vans to communicate benefits
of the product
 Tailored communication strategies
Community &
Company intersection
Empower Government
initiatives
Rural Development &
Not Selling
Continuous
monitoring
Impactful & Meaningful
collaborations

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Rural marketing case studies

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Key Success Factors  Training in medical and business skills to run their investment center efficiently  Completely data driven decision making  Mobilize rural youth to become micro entrepreneurs  Revenue model  2.5 New Vision Generation (NVG) whose ambition is to reverse the current trend with innovative, scalable and profitable inclusive business models
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Specialized Logical support systems Raw material dropped at artisans doorstep for processing Quality superiors ensure mtl & output consistency Time for process completion i.e. mfr of rugs Rugs picked up from doorstep and sent to next step in value chain Artisans are paid every month based on the output WORKFLOW
  • 12. Key Success Factors  Physical and emotional connection with the grassroots community  Enterprise Resource Planning (ERP) system  Efficient supply chain with quality control functions  Communication networks and progress record tracking  The logistics of delivering the raw materials and picking up the woven rugs
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Key Success Factors  Aim to reach every office and household with their auspicious paintings  Business Advisor with more than 10 years of experience in setting up businesses, helping us in go to market strategy and product lines.  Bringing these Handcrafted products with the Brand assurance  Highly motivated team,  This two-pronged strategy of expansion in both product and reach shall fuel our growth
  • 18.
  • 19.
  • 20. Key Success Factors  De-risking the commodity economy  Enhancing efficiency, transparency and integration in the supply chain  Enhancing farm livelihoods  Processors, Traders, Food companies Ensuring sustainability of supply  Create market linkages
  • 21.
  • 22. Key Success Factors  Innovation and technological leverage  Ride on the trends catching up in the rural markets  Create Franchisee network of Micro commerce entrepreneurs  BOT - (Build, Operate & Transfer) Model  Investments in the area of infrastructure creation, capacity development
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Key Success Factors  Product design completely based on analysis from rural lifestyle  Leadership at the village level is also playing a crucial role  Remove cultural barriers with community engagement methods  Extensive ground activation campaigns through mobile vans to communicate benefits of the product  Tailored communication strategies
  • 29.
  • 30.
  • 31. Community & Company intersection Empower Government initiatives Rural Development & Not Selling Continuous monitoring Impactful & Meaningful collaborations