SlideShare a Scribd company logo
Key Success Factors
 Training in medical and business skills to run
their investment center efficiently
 Completely data driven decision making
 Mobilize rural youth to become micro
entrepreneurs
 Revenue model
 2.5 New Vision Generation (NVG) whose
ambition is to reverse the current trend with
innovative, scalable and profitable inclusive
business models
Specialized Logical
support systems
Raw material
dropped at artisans
doorstep for
processing
Quality superiors
ensure mtl &
output consistency
Time for process
completion i.e. mfr
of rugs
Rugs picked up
from doorstep and
sent to next step in
value chain
Artisans are paid
every month based
on the output
WORKFLOW
Key Success Factors
 Physical and emotional connection with the
grassroots community
 Enterprise Resource Planning (ERP) system
 Efficient supply chain with quality control
functions
 Communication networks and progress record
tracking
 The logistics of delivering the raw materials
and picking up the woven rugs
Key Success Factors
 Aim to reach every office and household with
their auspicious paintings
 Business Advisor with more than 10 years of
experience in setting up businesses, helping us
in go to market strategy and product lines.
 Bringing these Handcrafted products with the
Brand assurance
 Highly motivated team,
 This two-pronged strategy of expansion in
both product and reach shall fuel our growth
Key Success Factors
 De-risking the commodity economy
 Enhancing efficiency, transparency and
integration in the supply chain
 Enhancing farm livelihoods
 Processors, Traders, Food companies
Ensuring sustainability of supply
 Create market linkages
Key Success Factors
 Innovation and technological leverage
 Ride on the trends catching up in the rural
markets
 Create Franchisee network of Micro
commerce entrepreneurs
 BOT - (Build, Operate & Transfer) Model
 Investments in the area of infrastructure
creation, capacity development
Key Success Factors
 Product design completely based on analysis
from rural lifestyle
 Leadership at the village level is also playing a
crucial role
 Remove cultural barriers with community
engagement methods
 Extensive ground activation campaigns
through mobile vans to communicate benefits
of the product
 Tailored communication strategies
Community &
Company intersection
Empower Government
initiatives
Rural Development &
Not Selling
Continuous
monitoring
Impactful & Meaningful
collaborations

More Related Content

What's hot

Using Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-MobileUsing Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-Mobile
Totango
 
Steve Naber Resume
Steve Naber ResumeSteve Naber Resume
Steve Naber Resume
Steve Naber
 
vhanks2016 Nov 2015
vhanks2016 Nov 2015vhanks2016 Nov 2015
vhanks2016 Nov 2015
Victoria Hanks
 
Triple A Supply Chain
Triple A Supply ChainTriple A Supply Chain
Triple A Supply Chain
BVIMSR, Navi Mumbai
 
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
Ellie Baldini
 
Retail Vision 2025: Thoughts On The Future "Store"
Retail Vision 2025: Thoughts On The Future "Store"Retail Vision 2025: Thoughts On The Future "Store"
Retail Vision 2025: Thoughts On The Future "Store"
Audio Solutionz
 
Heinz Marketing 2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing   2014 Marketing Automation Effectiveness Survey DataHeinz Marketing   2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing 2014 Marketing Automation Effectiveness Survey Data
Brian Hansford
 
Heinz Marketing - 2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing -  2014 Marketing Automation Effectiveness Survey DataHeinz Marketing -  2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing - 2014 Marketing Automation Effectiveness Survey Data
Brian Hansford
 
Heinz Marketing 2014 Marketing Automation Survey Data
Heinz Marketing 2014 Marketing Automation Survey DataHeinz Marketing 2014 Marketing Automation Survey Data
Heinz Marketing 2014 Marketing Automation Survey Data
Heinz Marketing Inc
 
Delivering The Fasion Forward
Delivering The Fasion ForwardDelivering The Fasion Forward
Delivering The Fasion Forward
Andre Veiga, PMP
 
Linked in presentation rev. 2
Linked in presentation rev. 2Linked in presentation rev. 2
Linked in presentation rev. 2
David Rubin
 
Summary of Experience and Accomplishments
Summary of Experience and AccomplishmentsSummary of Experience and Accomplishments
Summary of Experience and Accomplishments
David Rubin
 
The Idea Hive Operations Plan Presentation
The Idea Hive Operations Plan PresentationThe Idea Hive Operations Plan Presentation
The Idea Hive Operations Plan Presentation
hillinffx
 

What's hot (13)

Using Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-MobileUsing Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-Mobile
 
Steve Naber Resume
Steve Naber ResumeSteve Naber Resume
Steve Naber Resume
 
vhanks2016 Nov 2015
vhanks2016 Nov 2015vhanks2016 Nov 2015
vhanks2016 Nov 2015
 
Triple A Supply Chain
Triple A Supply ChainTriple A Supply Chain
Triple A Supply Chain
 
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
Volume, Variety, Velocity: Keeping Up With Industry Demands Requires a Paradi...
 
Retail Vision 2025: Thoughts On The Future "Store"
Retail Vision 2025: Thoughts On The Future "Store"Retail Vision 2025: Thoughts On The Future "Store"
Retail Vision 2025: Thoughts On The Future "Store"
 
Heinz Marketing 2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing   2014 Marketing Automation Effectiveness Survey DataHeinz Marketing   2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing 2014 Marketing Automation Effectiveness Survey Data
 
Heinz Marketing - 2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing -  2014 Marketing Automation Effectiveness Survey DataHeinz Marketing -  2014 Marketing Automation Effectiveness Survey Data
Heinz Marketing - 2014 Marketing Automation Effectiveness Survey Data
 
Heinz Marketing 2014 Marketing Automation Survey Data
Heinz Marketing 2014 Marketing Automation Survey DataHeinz Marketing 2014 Marketing Automation Survey Data
Heinz Marketing 2014 Marketing Automation Survey Data
 
Delivering The Fasion Forward
Delivering The Fasion ForwardDelivering The Fasion Forward
Delivering The Fasion Forward
 
Linked in presentation rev. 2
Linked in presentation rev. 2Linked in presentation rev. 2
Linked in presentation rev. 2
 
Summary of Experience and Accomplishments
Summary of Experience and AccomplishmentsSummary of Experience and Accomplishments
Summary of Experience and Accomplishments
 
The Idea Hive Operations Plan Presentation
The Idea Hive Operations Plan PresentationThe Idea Hive Operations Plan Presentation
The Idea Hive Operations Plan Presentation
 

Similar to Rural marketing case studies

VK-Resume
VK-ResumeVK-Resume
VK-Resume
VASANT KHATANHAR
 
Mktg stratagic planning
Mktg stratagic planningMktg stratagic planning
Mktg stratagic planning
mayankvns
 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation model
MarketCulture
 
DIGITAL DAIRY MANAGEMENT
DIGITAL DAIRY MANAGEMENT DIGITAL DAIRY MANAGEMENT
DIGITAL DAIRY MANAGEMENT
vivekanand Nalla
 
Science to the art of marketing fps final (no notes)
Science to the art of marketing   fps final (no notes)Science to the art of marketing   fps final (no notes)
Science to the art of marketing fps final (no notes)
Fox Parrack Singapour
 
progrow Strategy Implementation Services for SMEs
progrow Strategy Implementation Services for SMEsprogrow Strategy Implementation Services for SMEs
progrow Strategy Implementation Services for SMEs
ProServ
 
Introduction to B2B Demand Generation.pdf
Introduction to B2B Demand Generation.pdfIntroduction to B2B Demand Generation.pdf
Introduction to B2B Demand Generation.pdf
DEMANDAY intent driven
 
First Euro Case Study
First Euro Case StudyFirst Euro Case Study
First Euro Case Study
ajithsrc
 
Raj Resume
Raj ResumeRaj Resume
Raj Resume
Raja Pandian
 
Marketing Manager, IIoT Connectivity
Marketing Manager, IIoT ConnectivityMarketing Manager, IIoT Connectivity
Marketing Manager, IIoT Connectivity
Jeanette Bodkin
 
Pir Bux Bhutto C.V
Pir Bux Bhutto C.VPir Bux Bhutto C.V
Pir Bux Bhutto C.V
Pir Bux Bhutto
 
MUDO Fashion Retail
MUDO Fashion RetailMUDO Fashion Retail
MUDO Fashion Retail
Maria Victoria Rojas, MBA
 
Insightssuccess the 10 most valuable manufacturing solution provider companie...
Insightssuccess the 10 most valuable manufacturing solution provider companie...Insightssuccess the 10 most valuable manufacturing solution provider companie...
Insightssuccess the 10 most valuable manufacturing solution provider companie...
Insights success media and technology pvt ltd
 
3 conexus digital transformation draft
3 conexus digital transformation draft3 conexus digital transformation draft
3 conexus digital transformation draft
Charlie Lines
 
TCI 2015 Revitalizing the SME Agenda
TCI 2015 Revitalizing the SME AgendaTCI 2015 Revitalizing the SME Agenda
TCI 2015 Revitalizing the SME Agenda
TCI Network
 
Conceptual inputs on monitoring and result measurement in private sector
Conceptual inputs on monitoring and result measurement in private sectorConceptual inputs on monitoring and result measurement in private sector
Conceptual inputs on monitoring and result measurement in private sector
HELVETAS Swiss Intercooperation Viet Nam
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Content Marketing Institute
 
Nancy-Habashi-CV
Nancy-Habashi-CVNancy-Habashi-CV
Nancy-Habashi-CV
Nancy S. Habashi
 
The Marketing Practice: 2015 Overview
The Marketing Practice: 2015 OverviewThe Marketing Practice: 2015 Overview
The Marketing Practice: 2015 Overview
The Marketing Practice
 
How is Marketing Evolving Post the Pandemic
How is Marketing Evolving Post the PandemicHow is Marketing Evolving Post the Pandemic
How is Marketing Evolving Post the Pandemic
Kalzoom Advisors
 

Similar to Rural marketing case studies (20)

VK-Resume
VK-ResumeVK-Resume
VK-Resume
 
Mktg stratagic planning
Mktg stratagic planningMktg stratagic planning
Mktg stratagic planning
 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation model
 
DIGITAL DAIRY MANAGEMENT
DIGITAL DAIRY MANAGEMENT DIGITAL DAIRY MANAGEMENT
DIGITAL DAIRY MANAGEMENT
 
Science to the art of marketing fps final (no notes)
Science to the art of marketing   fps final (no notes)Science to the art of marketing   fps final (no notes)
Science to the art of marketing fps final (no notes)
 
progrow Strategy Implementation Services for SMEs
progrow Strategy Implementation Services for SMEsprogrow Strategy Implementation Services for SMEs
progrow Strategy Implementation Services for SMEs
 
Introduction to B2B Demand Generation.pdf
Introduction to B2B Demand Generation.pdfIntroduction to B2B Demand Generation.pdf
Introduction to B2B Demand Generation.pdf
 
First Euro Case Study
First Euro Case StudyFirst Euro Case Study
First Euro Case Study
 
Raj Resume
Raj ResumeRaj Resume
Raj Resume
 
Marketing Manager, IIoT Connectivity
Marketing Manager, IIoT ConnectivityMarketing Manager, IIoT Connectivity
Marketing Manager, IIoT Connectivity
 
Pir Bux Bhutto C.V
Pir Bux Bhutto C.VPir Bux Bhutto C.V
Pir Bux Bhutto C.V
 
MUDO Fashion Retail
MUDO Fashion RetailMUDO Fashion Retail
MUDO Fashion Retail
 
Insightssuccess the 10 most valuable manufacturing solution provider companie...
Insightssuccess the 10 most valuable manufacturing solution provider companie...Insightssuccess the 10 most valuable manufacturing solution provider companie...
Insightssuccess the 10 most valuable manufacturing solution provider companie...
 
3 conexus digital transformation draft
3 conexus digital transformation draft3 conexus digital transformation draft
3 conexus digital transformation draft
 
TCI 2015 Revitalizing the SME Agenda
TCI 2015 Revitalizing the SME AgendaTCI 2015 Revitalizing the SME Agenda
TCI 2015 Revitalizing the SME Agenda
 
Conceptual inputs on monitoring and result measurement in private sector
Conceptual inputs on monitoring and result measurement in private sectorConceptual inputs on monitoring and result measurement in private sector
Conceptual inputs on monitoring and result measurement in private sector
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
 
Nancy-Habashi-CV
Nancy-Habashi-CVNancy-Habashi-CV
Nancy-Habashi-CV
 
The Marketing Practice: 2015 Overview
The Marketing Practice: 2015 OverviewThe Marketing Practice: 2015 Overview
The Marketing Practice: 2015 Overview
 
How is Marketing Evolving Post the Pandemic
How is Marketing Evolving Post the PandemicHow is Marketing Evolving Post the Pandemic
How is Marketing Evolving Post the Pandemic
 

Recently uploaded

1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
es4hjcss
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Elastostar Rubber Corporation
 
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
ch775c0l
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Kopa Global Technologies
 
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
ch775c0l
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
pv4uhplv
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
es4hjcss
 

Recently uploaded (7)

1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
 
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
 
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
 

Rural marketing case studies

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Key Success Factors  Training in medical and business skills to run their investment center efficiently  Completely data driven decision making  Mobilize rural youth to become micro entrepreneurs  Revenue model  2.5 New Vision Generation (NVG) whose ambition is to reverse the current trend with innovative, scalable and profitable inclusive business models
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Specialized Logical support systems Raw material dropped at artisans doorstep for processing Quality superiors ensure mtl & output consistency Time for process completion i.e. mfr of rugs Rugs picked up from doorstep and sent to next step in value chain Artisans are paid every month based on the output WORKFLOW
  • 12. Key Success Factors  Physical and emotional connection with the grassroots community  Enterprise Resource Planning (ERP) system  Efficient supply chain with quality control functions  Communication networks and progress record tracking  The logistics of delivering the raw materials and picking up the woven rugs
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Key Success Factors  Aim to reach every office and household with their auspicious paintings  Business Advisor with more than 10 years of experience in setting up businesses, helping us in go to market strategy and product lines.  Bringing these Handcrafted products with the Brand assurance  Highly motivated team,  This two-pronged strategy of expansion in both product and reach shall fuel our growth
  • 18.
  • 19.
  • 20. Key Success Factors  De-risking the commodity economy  Enhancing efficiency, transparency and integration in the supply chain  Enhancing farm livelihoods  Processors, Traders, Food companies Ensuring sustainability of supply  Create market linkages
  • 21.
  • 22. Key Success Factors  Innovation and technological leverage  Ride on the trends catching up in the rural markets  Create Franchisee network of Micro commerce entrepreneurs  BOT - (Build, Operate & Transfer) Model  Investments in the area of infrastructure creation, capacity development
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Key Success Factors  Product design completely based on analysis from rural lifestyle  Leadership at the village level is also playing a crucial role  Remove cultural barriers with community engagement methods  Extensive ground activation campaigns through mobile vans to communicate benefits of the product  Tailored communication strategies
  • 29.
  • 30.
  • 31. Community & Company intersection Empower Government initiatives Rural Development & Not Selling Continuous monitoring Impactful & Meaningful collaborations