2. What are trailers?
• Trailers are a very important part of a
marketing campaign, they provide a preview
of the full feature length film, usually
containing the more exciting scenes that will
lure audiences.
3. Why are trailers made?
• Trailers are designed to raise public awareness
before and during the actual release of the
films release.
4. Who are the trailers aimed at?
• The trailers seek to be viewed by the same
people the movie is created for. This can be
based on age ranges such as 15-24; specific
groups of people, for example families, and
people interested in certain genres like action,
thriller, horror etc.
5. When are they released?
• Timing of the trailers release is important.
They need to allow enough time before the
film for it to have been previewed by a lot of
people. Spring and early summer are popular
times for movies being released in the
summer holidays, a time when many people
can go to see a film.
6. How do they work?
• Trailers take advantage of things such as their
actors/actresses names so that anyone familiar with a
star will hopefully associate them with good movies.
This reassures audiences with the films cast and acting
abilities.
• Specific genres also impact greatly on people likely to
see it; choosing a commercially successful theme e.g.
thriller, will likely attract large amount of people.
• Films try to create a unique selling point that will
separate them from other movies and gain more
attention.
7. Where do we see trailers?
• YouTube and other social networking site are
an incredibly popular place to watch all the
latest trailers.
• Television is used as a podium for trailers aired
for specific times to reach the audiences most
likely watching (unlikely a children’s film
advertised at night).
• Trailers are also shown before other films at
the cinema, usually for films of a similar genre.
8. Conclusion
• Battleship’s marketing strategies try to reveal
enough of the movie so that people can
understand what genre it is and to outline the
story, whilst concealing the more important
details, enough to persuade viewers to watch
the whole film.
• Essentially we are drip fed more details that
bombard us with questions we want
answering up until the films release.
