Evidence on Sports as a catalyst for social change

1. 1

3. Mission:
EQUIP ADOLESCENT
GIRLS TO EXERCISE
THEIR RIGHTS THROUGH
SPORT
Vision:
ONE WIN LEADS TO
ANOTHER - BY 2016, 1
MILLION GIRLS RISE UP
AND COURAGEOUSLY
TRANSFORM THEIR
LIVES
@Women_Win

4. OUR STRATEGY: HOW WE DO IT
INVEST + STRENGTHEN
 Invest in key flagships
 Strengthen ‘6Cs’ capacity of partners
 Engage in global alliances
LEARN + CATALYZE
 Build effective tools + pollinate good practices
Identify Long Tail innovations
Inform + engage stakeholders
DEMONSTRATE IMPACT
 Deliver world-class M+E
 Drive an innovative research agenda
 Report with excellence
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6. THE 3 AS
OUR THEORY OF CHANGE
Through a well-designed sport program, a girl can:
1. Build ASSETS (social, human, sport skills)
2. Get ACCESS (resources, information, safe space, mentors)
3. Develop AGENCY (goal setting, leadership, self-efficacy)

7. OUR EVIDENCE SUGGESTS THAT WELL
DESIGNED SPORT PROGRAMS CAN .....
Provide safe space in which to learn new skills and build
assets
Challenge traditional scripts for girls, breakdown gender
stereotypes
Increase girls’ visible, active presence in the public sphere
Transform the ways girls think about themselves, and the
way families and communities perceive them
Improve girls’ knowledge about their rights, their bodies, and
their health
Build leadership skills; offer opportunities to practice
leadership
Expand girls’ social support networks and access to
community resources
Provide girls with female mentors and role models 7
M. Brady Population Council 2010

9. LONGITUDINAL RESEARCH:
HER LIFE DEPENDS ON IT (USA)
• Depression: Women and girls who participate in
regular exercise suffer lower rates of depression
• Educational Gains: When compared to their peers in
self-concept, school attendance, math and science
enrollment, time spent on homework, and taking
honors courses, female athletes outperform non-
athletes.
• Business Success: 80% of Fortune 500 female
managers say they participated in sport*
*Title IX: 25 Years of Progress, U.S. Dept. of Education

10. COLLECTIVE
IMPACT!

11. Isolated Collective
Impact Impact
Organisations work Progress depends on
separately and working toward the
compete to produce same – common –
the greatest goal and measure the
independent impact same indicators
Large scale impact
Large scale change depends on increasing
depends on scaling a cross-sector alignment
single organization and learning among
many organisations
Evaluation attempts to
isolate a particular
impact of a
programme or
organisation

12. CHARACTERISTI
CS OF
SUCCESS
SUPPORTIV
CORE E
PRINCIPLES RESOURCES
COLLECTIVE
IMPACT

13. CHARACTERISTICS OF
SUCCESS
- Shared vision and agenda
- Effective leadership and
governance
- Alignment of resources, programs
and advocacy towards what works
- Dedicated capacity and appropriate SUPPORTIVE
CORE PRINCIPLES structures
- Aspires to ‘move the needle’ RESOURCES
- Sufficient resources
- Long-term investment in success - Knowledge
- Intra and Cross sector engagement - Tools
- Use of data to set agendas and
improve over time - Technical support from peers
- Community members (girls) as and experts
partners and producers of impact - Policy
- Funding
COLLECTIVE
IMPACT

14. SALESFORCE: A TOOL FOR
COLLECTIVE IMPACT

15. TRACKING COLLECTIVE IMPACT

17. WomenWin.org @Women_Win