De Johan Cruyff Foundation in een notendop. Waarom zijn we ooit opgericht? En ons werk levert nog veel meer op dan alleen fittere kinderen.
Next Step 2014 presentation by Ilja Van Holsteijn from Johan Cruyff Foundation
Since its start in 1997 the Johan Cruyff Foundation has grown into an organisation that encourages
youths to start and keep moving, day in and day out, by setting up and supporting projects that
stimulate sport and play. In order to achieve its goal the Cruyff Foundation always cooperates with
associations, schools, sporting federations, companies and governments, because: ”On your own
you cannot achieve anything, you need to work together”.
The Foundation has a great reputation and high brand awareness througout the world, mainly
because of its founder, Johan Cruyff.
The Johan Cruyff Foundation gets kids moving.
“On your own you cannot achieve anything, you need to work together”
Children don’t have enough time, space and attention to get active
Sport and games make a significant difference in the lives
All kids can
1. International realisation and activation of Cruyff Courts
2. Support of (sports) projects to enhance sports participation and talent development for
children with a disability
3. Upgrade of schoolyards to stimulate children to become more physically active
What is a Cruyff Court?
Free accessibility, Public
In the center of
Part of a
Blue fence and
42 x 28 meters
Create a safe place in the community, where youth can play freely
Cooperation between schools, local government, community work (sports
and youth), NGO’s, the community itself, (football-) clubs and the Cruyff
Platform in the community for other events and activities
Create ownership within the community
Themes: Together, respect, fair play, integration, social cohesion
The 14 rules of Johan Cruyff are essential on every Cruyff Court and every Schoolyard14. In the
past several years they have been translated and placed at Foundation projects in countries like
Japan, Malaysia, South Africa, Israel, Morocco, Poland, England, Spain and Brazil.
Main goal: use sports and physical activity as a means to educate children!
181 Cruyff Courts
28 outside the Netherlands
15 different countries
Cruyff Foundation Community Program
The Cruyff Foundation Community Program is an youth participation project which aims to teach
the youth (14 – 20 yrs) to organize their own event on the Cruyff Court in their own community.
For us, the Cruyff Foundation it’s also a way to share responsibilities and keep our overhead costs
relatively low because these kids are our eyes and ears in a community.
Cruyff Courts 6 v 6
The Cruyff Courts 6 vs 6 tournament takes place on almost all Cruyff Courts worldwide. In June
2014 we will organize a ‘World cup” with boys and girls coming to Amsterdam to play a final
tournament. The boys and girls will fly in (with help of many partners) from Malaysia, Israel,
England, Poland, Denmark, Spain, Brazil and Holland. The main theme at this tournament is
>180 Cruyff Courts around the world: thousands of kids play on a daily basis
Between 10% and 33% of the kids are active on the Cruyff Court in their community
50% of the kids play more football because of the Cruyff Court
67% of the kids are proud of ‘their’ pitch, they are willing to ‘invest’ in it
Primary school within 500 meters of the Cruyff Courts in 92%
Cruyff Courts improve the social environment
Cruyff Courts stay in better condition then regular minipitches
Cruyff Foundation Community Program binds young people to their neigborhood;
The self esteem of young people increases;
Young people show a higher level of ambition;
Young people want to stay active in their community after following the 2 month
Over 1000 youngsters trained
Over 150 coaches trained in 2,5 years
Source: Mulier Instituut 2009,
Source: Erasmus Centre of Strategic Philantropy, 2011
Cruyff Court Bojan Krkic – Mollerussa - Spain
Cruyff Court Dennis Bergkamp – London - UK
Cruyff Court Gregory van der Wiel - Curaçao
Cruyff Court Christian
Eriksen –- Denmark
Orange Cruyff Court Krakow - Poland
Orange Cruyff Court Hillbrow – Johannesburg - South Africa
Cruyff Court Ibrahim Affelay – Al Hoceima - Morocco
Cruyff Court Tottenham Hotspur – London - UK
“Alone you can’t do
anything, you have to do it