Google analytics traning for beginner ( part 1). I will update part 2 as soon as possible.

1. Tr n Quỳnh Hoaầ 16/7/2015

2. Why use it?
Know more your audience!
Are they turning back?
What customers think and
behave like?
What do they want?
Do they want to hear more?What do they like and
dislike about my site?
What do visitors coming from
Facebook, spend more time in
website?
What people leave a
website from a certain
page?

3. What is this?
A powerful digital analytics tool which measures
website activities and performances
By the way, it’s free!

4. Who should use it?
Business owners
Content Developers
Marketing team
Webmasters

5. How it works

6. Set up a Google analytics account
1. Sign up for an account
2. Set account properties
• Creat a profile for your domain name
• Turn on tracking options
3. Get the tracking code
• Admin/Tracking Info/Tracking code
• Paste the code into header file of each page ( just before the
closing </head> tag)
4. Wait for 24hrs to verify your code

7. Basic Navigation
A powerful digital analytics tool which measures
website activities and performances
By the way, it’s free!

8. Key terms
o Goal: an action to measure which defines success such as
newsletter sign up or domination
• Conversion
• Goal conversion rate
o Traffic: the total number of visits to your site
• Direct
• Organic
• Referral
o Impression: each time a link is displayed on the google search
o Click: an instance when a user follows a web link to your site
o Visits: the amount of time your web is accessed
 Visitor
 Unique visitor
o Source: where reffering traffic is coming from
o Medium: the type of campaign traffic

9. Data sets
o Real time: follow along with by the second reporting
o Audience: understanding who is visit your site
o Acquisition: analyze where the traffic is coming from,
measure campaign, keyword&more
o Conversions: track action and success metrics from
engagement to completion

10. Dashboard
Dashboards are a collection of widgets that give you an
overview of the reports and metrics you care about most

11. Shortcut
Shortcuts are a way to save almost any customization to a report.
You can save the following report alterations using Shortcut.

12. Intelligent Event

13. Intelligent Event

14. Intelligent Event

15. Intelligent Event

16. Intelligent Event