Google algorithm training for beginner. Easy to learn

1. Algorithm
Trần Quỳnh Hoa

2. What we know after trainning
• What is Google algorithm?
• How Google indexs a site?
• Comparison of 3 algorithms: Panda, Penguin and
Hummingbird

3. What is Google algorithm?

4. How Google index a site?

5. 3 Google algorithm updates
Give original
content more
weight
Mobile friendly
searching
Punish bad linking
pratices

6. Introducing
Panda
Feburary 2011

7. Google panda algorithm
• Starting in 2011, Google decided that quality was
more important than quantity.
• Panda was establish to give original content more
weight and appear higher in organic ranking.
Our website
Copycats
Their
website

8. Introducing
Penguin
April 2012

9. Google penguin algorithm
• Google Penguin was the search engine’s response
to so-called “black hat” SEO tactics for link
building
• Manipulative link building techniques that focused
on creating links through “link schemes” were
targeted, included buying links, linking back,
trading links, spam links, and similar tactics.
• Targeting webspam introduced to punish sites
with poor quality links

10. Introducing
Humming
bird
September 2013

11. Google humming bird algorithm
• Humming bird incorporates Penguin and Panda
• The newest Google algorithm
• It sorts through all information it has when you
search and come back with answers
• Focus on mobile friendly