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Case Analysis - Apple 2010

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This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.

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Case Analysis - Apple 2010

  1. 1. 9% 9% MAC 32% iPod iPhone iTunes30% Others 19%
  2. 2. 4.5 High 3PRICE Medium 1.5 Low 0 0 1.5 3 4.5 Low Medium High BRAND PERCEPTION
  3. 3. ELIMINATE REDUCE RAISE CREATE
  4. 4. Multi-touch & Wireless access to Flash Memory iTunes introduced was leveraged toiTunes was introduce new iPodlaunched even generation iPod iPod Shufflebefore iPod wasintroduced iPod Touch iPod Nano Music Player Market Classic 26% iPod Others 74%
  5. 5. iTunes Store Apple FairPlayComputers iPod
  6. 6. ELIMINATE REDUCE RAISE CREATE
  7. 7. Strategic Canvas - iPhone
  8. 8. KSF Matrix – iPhoneATTRIBUTES Weights iPhone Blackberry Nokia Samsung LGDesign 10% 9 8 7 6 5Price 20% 1 3 10 7 6Number of models 40% 1 3 10 8 6Number of carriers 15% 1 7 9 8 7Distribution 15% 9 5 8 7 7TOTAL 100% 21 26 44 36 31MARKET SHARE 3 5 40 21 9WEIGHTED SCORE 3 4.4 9.25 7.45 6.2
  9. 9. Strategic Canvas – iPad
  10. 10. World Netbook Market Share Including iPad (1Q2008-2Q2011)
  11. 11. Apple ContentMedia Provider Digital ConsumerNetwork AppOperators Developer SCM Element
  12. 12. • Continue investing in R&D for continuous innovation• Strengthen the ecosystem: o Software and applications such as Siri, iCloud, etc. o Developing new hardware such as the A5 chip, 2048x1536 Retina display, 5 MP iSight camera with 1080p video capabilities, etc. o Introduction of new consumer electronic products constantly• Exploring new markets o Current focus is limited to North America and Europe mostly o Emerging economies offer huge potential and are unsaturated markets

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