New product development

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  • This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2010!For more sample templates, click the File tab, and then on the New tab, click Sample Templates.
  • New product development

    1. 1. NEW PRODUCT DEVELOPMENTAPPLE iPod. SHACHI VERMA SHIVANI NAMDEO BITM PUNE
    2. 2. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    3. 3. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    4. 4. NEW TO THE WORLD PRODUCT• iPOD• World’s first Multi-Touch mouse• iPAD
    5. 5. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    6. 6. NEW PRODUCT LINE iMAC iPOD iTUNEiPHONE iPAD APPLE TV
    7. 7. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    8. 8. ADDITION TO EXISTING PRODUCT LINEiMAC iPHONE iPAD iTUNE iPOD Apple TViMac G3 iPhone iPad Acquired in iPod Classic September1998 2007 (original) 2000 1G-6G 12, 2006 2010iMac G4 iPhone 3G iPad 2 iTunes 1.0 iPod Mini First Gen.2002 2008 2011 2001 January 8, 2007iMac G5 iPhone 3GS iTune U iPod Nano Second Gen.2004 2009 2007 September 1, 2010iMac (Intel iPhone 4 iMix iPod Shuffleplastic) 20102006iMac iPhone 4S iPod Touch(Aluminum) 20112007iMac(AluminumUnibody)2009
    9. 9. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    10. 10. IMPROVEMENT& REVISION OF EXISTINGPRODUCTS .APPLE IPOD• Everything about the iPod is changing. Everything includes the price, the size of the actual iPod to the number of songs it actually holds, the colors it becomes available in, the target market, its competitors and more.• The iPod became a quick success. Overtime in the growth stage, Apple has seen quite an S-curve with the sales of the iPod. The market is still continuing to expand, however overtime it is at a slower rate.
    11. 11. HISTORY OF IPOD October 2001, Apple unveiled first generation iPod. 1.8” Hard drive 5 GB• March 2002, Apple introduced 10 GB model of first generation iPod.• Second Generation iPod was introduced on July 17, 2002.• Touch sensitive wheel• 10 GB & 20 GB
    12. 12. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    13. 13. . REPOSITIONING • From the original iPod came iPod minis,REPOSITIONING iPod shuffles, iPod nanos, and eventually the iTouch. Accessories such as the iLounge and the iHome are other products complimenting the original iPod. Each one of the extensions is now perceived with the same quality and image as the original iPod. They have created more awareness and assurance for the Apple brand and the signature “i”.
    14. 14. REPOSITIONING . Apple as a company is striving to become an economic friendly company and is implementing tradition and change in our society which is their environment-oriented value. Apple changed the packing of the fourth-generation iPod Nano to a much lighter package that uses less than half of the volume than previous packaging. A positive step was also taken when recycling programs began in Asia, Europe and Australia.
    15. 15. CATEGORIES OF NEW PRODUCT• New to the world product• New product line• Addition to existing product line• Improvement & revision of existing products• Repositioning• Cost reduction
    16. 16. COST REDUCTION• According to analysis conducted by iSuppli Corp in 2008.• iPhone 3G sports an evolutionary design that favours cost reduction instead of cutting-edge features.• Supporting Apple Inc.’s goal of expanding its market share and achieving a worldwide.• At $174.33 cost of the new iPhone was less than the $227 that iSuppli estimated for the first- generation
    17. 17. When coming into the market iPods were on the expensive side due to the fact that it was a new technology and product that was unfamiliar to the world. It was the first in its product line. Realizing the sales opportunities being missed out on in the middle and lower classes, the iPod products and prices changed to accommodate to meet the social structure differences. The middle class makes up 70% of the social structure andiPod touch includes the working class which brings in a large amount of income and purchasing power
    18. 18. Co-BrandingTeaming up with the everfamous Nike brand, theNike+ was created. Thisproduct is a running shoewhich uses the iPod andiTunes to play appropriatepaced music, as well astrack a runner’s speed anddistance (Nike, 2009). Bydoing this, the Apple iPodhas placed their name withanother high end, highquality brand, giving themboth more credibility andmore exposure to adifferent target market.
    19. 19. Mac Desktop 1% 6% Mac Portables 5% 17%10% Ipod iTunes - Other Music 26% Related products & Services Iphone & Related products 35% and Serivces Peripherals & other hardware Software, service, and other net sales Revenue by product
    20. 20. VIDEO!!!
    21. 21. THANK YOU!!!

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