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Case study: APPLE INC.

           PGPM + MBA (UoM)
           BY:
           Aatmiki Singh
           Sushil Kumar Gupta
           Sushminder Singh
           Shivam Dubey
COMPETITIVE ADVANTAGE
• Design and Innovation Oriented
• Greater horizontal & vertical integration
• Designing from scratch to finish bundled with
  application and peripherals.
• “Plug & play” solutions
• R&D oriented
• Ease of use
PC INDUSTRY: SWOT ANALYSIS
         Strengths:
 Brand awareness/ Halo            Weaknesses: Heavy invest in
 effect from i-pod to PC,        Research, Not a lean Operation
 Product Differentiation,        Management, Not Completely
 Complete package of                     Independent
 Hardware & Software




     Opportunities: Taking
                                  Threats: New Technology,
    Microsoft head-on with its
                                     Volatile Customers,
   image, Taking advantage of
                                  Competition-Google, Low
 the MAC-OS, The i-pod-i-tunes
                                       market share
             combo
SUSTAINABLE COMPETITIVE POSITION
• Differentiated itself from   • US Market Share
  innovation and design.
• Should adapt and offer
  new service to keep itself
  one-up from competition.
• As, Innovation plays a
  dominant role in the
  competitive dynamics,
  here Apple is able to
  leverage its skills.
SMARTPHONE MARKET SHARE

         Platform                 2006   2007    2008
         Symbian                  67%    63.5%   52.4%
         Windows                  14%    12.2%   11.8%
         Blackberry 7%                   9.6%    16.6%
         i-Phone                  -      2.7%    8.2%



Source: Canalys (2007), Gartner (2009)
APPLE VS SAMSUNG

ETHICAL PERSPECTIVE       CUSTOMER`S PERSPECTIVE


• 8 Patent infringement   • Pricing and Features of
• Code of business          Samsung
  conduct to all its      • Design, Status and
  operation including       Convenience of Apple
  those overseas          • Emotions > Logic for
• Intellectual Property     Customers

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Apple Inc. 2010

  • 1. Case study: APPLE INC. PGPM + MBA (UoM) BY: Aatmiki Singh Sushil Kumar Gupta Sushminder Singh Shivam Dubey
  • 2. COMPETITIVE ADVANTAGE • Design and Innovation Oriented • Greater horizontal & vertical integration • Designing from scratch to finish bundled with application and peripherals. • “Plug & play” solutions • R&D oriented • Ease of use
  • 3. PC INDUSTRY: SWOT ANALYSIS Strengths: Brand awareness/ Halo Weaknesses: Heavy invest in effect from i-pod to PC, Research, Not a lean Operation Product Differentiation, Management, Not Completely Complete package of Independent Hardware & Software Opportunities: Taking Threats: New Technology, Microsoft head-on with its Volatile Customers, image, Taking advantage of Competition-Google, Low the MAC-OS, The i-pod-i-tunes market share combo
  • 4. SUSTAINABLE COMPETITIVE POSITION • Differentiated itself from • US Market Share innovation and design. • Should adapt and offer new service to keep itself one-up from competition. • As, Innovation plays a dominant role in the competitive dynamics, here Apple is able to leverage its skills.
  • 5. SMARTPHONE MARKET SHARE Platform 2006 2007 2008 Symbian 67% 63.5% 52.4% Windows 14% 12.2% 11.8% Blackberry 7% 9.6% 16.6% i-Phone - 2.7% 8.2% Source: Canalys (2007), Gartner (2009)
  • 6. APPLE VS SAMSUNG ETHICAL PERSPECTIVE CUSTOMER`S PERSPECTIVE • 8 Patent infringement • Pricing and Features of • Code of business Samsung conduct to all its • Design, Status and operation including Convenience of Apple those overseas • Emotions > Logic for • Intellectual Property Customers