1. Portfolio
Madeline Lennon
Marketing Communications Strategist • Writer • Designer
165 Benedict Road • Montgomery, NY 12549
Home Phone: 845-457-1359
Cell Phone: 914-213-3361
E-mail: madeline.lennon@yahoo.com
https://www.linkedin.com/in/madelinelennon
2.
3. Hello
I am an experienced marketing commu-
nications strategist, writer and designer
with a Bachelor’s Degree in Journalism. In
addition to developing creative marketing
strategies, my experience includes writing
press releases, interacting with media, de-
signing and writing for print and the web,
as well as managing events, such as trade
shows, dealer meetings, press conferences,
and incentive travel programs.
After a successful 15-year career teach-
ing Digital Design and Advertising, I
am now seeking to transition back to the
marketing field. I have strong leadership,
team building and organizational abili-
ties. During my time as a teacher, I have
actively continued to educate myself in
current software as well as in social media
marketing. In addition to using my mar-
keting knowledge to teach my curriculum,
I have also used these same skills to help
promote my school and program.
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
Madeline Lennon
Marketing Communications Strategist • Writer • Designer
4. Strategic Planning,
Design & Writing
Flyer
Poster
T-Shirt
Orange-Ulster BOCES New Program Launch:
Developed concept and curriculum for new program offering, as well as
a plan for social media promotion. Wrote and designed all marketing
materials.
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
5. Strategic Planning,
Design & Writing
Social
Media
Marketer
Digital
Photographer
Mobile
Journalist
Podcaster
Mobile
Marketer
Digital
Strategist
WebsiteDesigner
Video
Reporter
Infographic
Designer
Blogger
Social
Media
Writer
Audio
Reporter
Digital
Storyteller
Public
Relations
Specialist
Search
Engin
e
M
arketer
Content
M
arketer
High School Juniors And Seniors Can
Prepare For These Growing Careers In
This Exciting New Program!
Digital
Communication
& Social Media
Marketing Program:*
For information, please contact:
Orange-Ulster BOCES
Career & Technical Education Guidance Office
845-291-0300, Ext 10331
53 Gibson Road, Goshen, NY 10924
*Potential Program Offering for 2016-2017 Based on Enrollment
A NEW CAREER &
TECH PROGRAM
YOU WILL REALLY
“LIKE”
Social
Media
Marketer
Digital
Photographer
Mobile
Journalist
Podcaster
Mob
ile
Mar
ke
ter
Digital
Strategist
WebsiteDesigner
Video
Reporter
Infographic
Designer
Blogger
Social
Media
Writer
Audio
Reporter
Digital
Storyteller
Public
Relations
Specialist
Sea
rch
Engin
e
M
ark
eter
Content
M
ark
eter
High School Juniors And Seniors Can Prepare For These Growing
Careers In This Exciting New Program!
Digital Communication & Social
Media Marketing Program:*
For information, please contact:
Orange-Ulster BOCES
Career & Technical Education Guidance Office
845-291-0300, Ext 10331
53 Gibson Road, Goshen, NY 10924
*Potential Program Offering for 2016-2017 Based on Enrollment
A NEW CAREER & TECH PROGRAM
YOU WILL REALLY “LIKE”
Social Media Graphics
PowerPoint Presentation Sample Slides
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
Orange-Ulster BOCES New Program Launch (continued):
6. Orange-Ulster BOCES Open House:
Developed concept for Spring Open House. Led committee in planning
and coordination of event and related activities. Wrote and designed all
marketing materials.
Strategic Planning,
Design & Writing
Direct Mail: Two-sided Postcard
Advertisement
PosterWeb Banner Ad
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
7. Event Management
ALOS/DocuWare and Minolta Trade Shows:
Coordinated with outside agencies and internal staff to plan and
manage national and local trade shows. Reviewed and coordinated
booth structure and layouts with exhibit design companies. Worked with
trucking companies and union labor for booth set up. Organized and
implemented event promotions with advertising and public relations
agencies. Interfaced with media. Developed staffing schedules. Selected
hotels and managed room and airfare reservations for staff.
Minolta Document Imaging Systems Division Booths
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
ALOS/DocuWare Imaging Division Booth
8. E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
Marketing
Commuication
Strategy
Magazine advertisement, marketing materials, bill stuffer, CD packaging
DocuWare Marketing Communications Materials
Developed marketing communications strategies for increasing sales
through national dealer network and reaching end users. Designed and
wrote all pieces. Coordinated with parent company in Germany.
9. Marketing
Commuication
StrategyALOS Business Systems Division Marketing Materials:
Developed marketing communications budget and plan for new
division; created design concept; wrote copy; managed internal staff
producing graphics and direct mail campaigns; purchased printing.
E-mail: madeline.lennon@yahoo.com • https://www.linkedin.com/in/madelinelennon
Direct Mailers, Brochure, Product Specification Sheet, Mouse Pad
10.
11. Thank You
165 Benedict Road • Montgomery, NY 12549
Home Phone: 845-457-1359
Cell Phone: 914-213-3361
E-mail: madeline.lennon@yahoo.com
https://www.linkedin.com/in/madelinelennon
Madeline Lennon
