1. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
MACRINA FERRAO
B.D.D Chawl,
Opp Gandhi Maidan, Worli
Mumbai: 400018
Mobile: 9833426633 Mail adds: Macrinaferrao@hotmail.com
OBJECTIVE
To work in an organization that provides an opportunity to gain acquaintance and experience.
Wish to optimally utilize my potential and add value to the organization.
CAREER HIGHLIGHTS
Present Experience:
Sep ’14 – till date Assistant Store Manager Being Human (Mandhana Retail Industries
Pvt. Ltd)
Currently Working as Assistant Store Manager with Being Human Brand
Past Experience:
June ’13 – till date Asst. Store Manager DLF Brand Ltd
Currently Working as Assistant Store Manager for DLF BRAND LTD for Mango.
DLF Brands Ltd. consists of International Brands like Boggi, Claire’s, Mango, Alcott,
Dkny, Forever 21, Pure, Mother care & Ave.Neu
July ‘08 – Aug ‘12 Store Manager Major Brands (I) Pvt. Ltd
Worked as a Store Manager for MAJOR BRAND INDIA LTD for Aldo Accessories &
Aldo from 22nd
July 2008 to August 15th
, 2012.
Major Brands (I) Pvt. Ltd. consists of International Brands like Mango, Bebe, Nine West,
Charles & Keith, Promod, Inglot, La Senza, Aldo, Aldo Accessories, Okaidi, MBT, Queue-
up, Queue-up Accessories, Guess & Just for Kids.
SKILLS
 Store Management
 Staff Briefing
 Stock Reconciliation
 Team Work
 Team Motivation

2. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
 Mailing reports and data on daily basis
 Billings
 Customer Handling Accounts, Inventory Management
 Complaint handling
Responsibilities:.
 Maintaining Daily Mirror.
 Managing merchandise levels and store appearance Visual Display Arrangement.
 Continually monitor the replacement of stock in the store.
 Created and maintained team relationships.
 Directed all activities required to achieve store sales, targets, goals.
 Proper process of inward & outward of stock.
 Following up with the transportation department and company.
 Monitoring image indicators such as order, furniture layout, cleaning, lighting.
 Ensure efficient handling of customers and maintaining high service standards.
 Maintaining the ambience of the store as per the company standards.
 Holding daily briefings, weekly meetings, meetings on key topics.In order to
encourage communication and team participation.
 Monitoring all cash handling procedures and adjustments.
 Managing a sales team of 9 people and monitoring their performance relating to Sales
and targets.
 Good Command on ERP Solution – Microsoft Business Solution Navision and SAP
People Management
 Provide direction, motivation and training to sales team for ensuring optimum
performance.
 Provide with all necessary training and information in order to develop and integrate
all members of the team.
 Organize and distribute tasks and positions to each team member.
 Ensure that all the staff is familiar with and apply the customer service standards of
the company.
 Identify the potential of the team and to create a breeding ground for future
promotions.
 Monitor personal and professional image of the team.
 Responsible for recruiting, mentoring & training front line Sales Staffs
Commercial Objectives
 To Plan the necessary measures in order to meet the monthly sales targets.
 To apply all security and stock control mechanisms for theft prevention.
 To Sell next to the team at peak times

3. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
Organizational Experience
Being Human ( Mandhana Retail Industries Pvt. Ltd) – (Present)
Asst. Store Manager – Mumbai – Being Human Sep’14 –Till Date
Key Deliverables
 Assisting customers in choosing the right merchandise in order to provide customers a
delightful experience and providing company profitable business
 Maintaining stock in the store as per company's inventory norms.
 Ensuring that merchandising meets company standards.
 Achieving sales target set by the company.
 Maintain teamwork, collaboration, development of people and achievement of targets.
 Assisting store manager in order to maintain clerical works such as all the store
related reports.
 Focus on KPI's daily Weekly & Monthly basis.
 Responsible for P&L of the store & controlling the cost of operations.
 Build strong relationship with existing and new customers.
DLF Brands Ltd – (Previous)
Asst. Store Manager – Mumbai – Mango June’13 – Till Date
Key Deliverables
 Plan necessary measures in order to meet the monthly sales targets.
 Provide with optimal customer service in accordance with Company Standards.
 Continually monitor on sales and customer profiles.
 To be familiar with the collection in order to increase sales.
 To ensure that merchandising meets company standards.
 Optimize selling space in order to achieve maximum profitability.
 Continually analyze and monitor product rotation indexes in the store
 Monitor window display changes frequency, trends to keep the design as per company
standards
Being Human: - (Asst. Store Manager) Sep’14 – till date
DLF Brands Pvt Ltd: - (Asst. Store Manager) June’13 – Sep’14
Major Brands India Pvt Ltd – (Previous) July,'08 – Aug,’12
Store Manager – Mumbai – Aldo Sept’11 to Aug’12
Store Manager – Mumbai – Aldo Accessories Nov’10 to Aug’11
Trainee Asst. Store Manager – Mumbai – Aldo Accessories Apr’10 to Oct’10

4. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
Fashion Consultant – Mumbai – Aldo Accessories July’08 to March’10
ACADEMIC PROFILE
Year Degree College/University
2004 SSC (10th) Sacred Heart High School
Mumbai
2013 HSC (12th) Sophia College-Mumbai
SKILL SETS
Computer Skills
 Operating Systems: Windows 98, 2000, XP & 7,
 Good Command on Microsoft Excel.
 Completed MS-CIT
Soft Skills
 Communication skills
 Leadership etc.
 Confidence
 Can Easily Handle Pressure
LANGUAGES KNOWN
 English, Hindi, Marathi & Konkani
PERSONAL PROFILE
Name: Macrina Ferrao
Father’s Name: Aloysius Ferrao
Date of Birth: 28th
Aug 1988
Permanent Address: B.D.D Chawl, No 51/32, Opp Gandhi Maidan, Worli
Mumbai-18
Marital Status: Single
Mobile No.: 09833426633
Interests: To engage in Team Exercise,Playing Chess, Music, Interacting with
people,.
DECLARATION

5. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
I hereby declare that the above written particulars are true to the best of my knowledge and
belief.
Macrina Ferrao
DATE:

6. Macrina Ferrao
Email: - Macrinaferrao@hotmail.com
Mobile: - 09833889045
I hereby declare that the above written particulars are true to the best of my knowledge and
belief.
Macrina Ferrao
DATE: