This document is a resume for Stella Odunga, a 28-year-old Kenyan marketing professional. She has a Bachelor's degree in commerce from KCA University and over 5 years of experience in sales, marketing, and business development roles. Her areas of expertise include business development, brand awareness, account management, cold calling, and product demonstrations. She is currently a Sales and Marketing Executive at Superserve Technologies Limited, where her duties include identifying new business prospects, managing client relationships, and reporting on sales pipelines.

1. Stella .A. Odunga
P.O. BOX 50089 – 00100 Nairobi
Mobile: 0728070066 Email: estee1713@gmail.com
Personal profile
I am a self-driven and highly motivated, result oriented 28 year old with a passion for growth
in every sector I venture into. With marketing as my core strength I can comfortably and
diligently execute my duties in different fields. I am dynamic. My leadership abilities, also
allow me to sufficiently operate, in different situations, I use my leadership skills to bring out
coordination and cooperation to allow for good working relationships. My outgoing
personality also goes a long way in nurturing my personal and more importantly my
professional relationships as a marketer. I take pride in being God fearing, it is the driving
force within my being to do the right thing and strive at excellence while at it.
ACADEMIC QUALIFICATIONS
2012 to 2014
KCA University
Bachelor of commerce (Marketing Option)
Second class honors (Lower division)
2002 to 2006
St. Joseph’s girls’ school
K.C.S.E
C+ (Plus)
1995 to 2001
Kandie Primary school
K.C.P.E
356/500
AREAS OF EXPERTISE
 Business development
This is core for growth. Therefore I give it utmost importance, regardless of the
position I am at I strive for business development.
 Brand awareness
I am always the brand ambassador for the brand am representing. I always set out
to let people know what my brand is all about.

2.  Account management
With utmost professional responsibility I manage the accounts that I have and I
always have the client’s best interest at heart during decision making.
 Cold calling
This ability has been instrumental in decision making as it has always enabled me to
concentrate on good and promising prospects.
 Product demonstration
By understanding and internalizing the product am expected to sell I confidently do
product demonstrations to clients. This, from experience gives customers confidence
in your product.
WORK EXPERIENCE
SALES AND MARKETING EXECUTIVE
Superserve Technologies Limited
JANUARY 2015 - Present
Duties:
 Identifying, researching and targeting new business prospects.
 Liaising with new and existing clients over the phone and meeting them face to face.
 Gaining new appointments from hot and cold leads.
 Managing and maintaining databases of potential clients.
 Developing strong working relationships with prospective new clients.
 Producing monthly pipeline reports for management purposes.
 Selling the company services via telephone, online and also in the field.
 Providing support to the sales and marketing team through a variety of additional
activities.
 Play a pivotal role in driving new business prospects forward, and assisting in
maximizing revenue opportunities.
 Preparation of tender documents and participating in tender processes
DIRECT SALES AGENT
Madison Insurance Company
Duties:
 Scouting for potential clients
 Sourcing for Activation points
 Developing and managing client portfolios
 Follow up for business renewal
 Preparation of tender documents and participating in tender processes
ADMINISTRATIVE ASSISTANT
KCA University
August 2010 – September 2011
Duties:
 Customer service
 Record Keeping and general clerical and office administration work

3. EXPERIENCE & KEY COMPETENCIES
Business development skills
 Able to identify and qualify potential new clients.
 Experience of and able to communicate effectively with key decision makers i.e. Heads
of Departments and senior managers.
 Ability to recognize buying & closing signals.
 The ability to research potential corporate clients in detail.
 Familiar with risk assessment, asset class analysis, ratings and forecasts and rigorous
benchmarking of the business environment.
 Conversant with Microsoft office applications and CRM database systems.
 Identifying cross-selling opportunities.
 Preparation of tenders for new business.
 Knowledge of how to cleanse and maintain prospect and customer records on the
database.
 Can speak fluently more than one language.
 B2B sales exposure.
 Meet and exceed new business targets.
 Promotion compliance and implementation.
Achievements and social responsibility
 Award of scholarship and internship opportunity – Prof. Oruoch, Former Vice
chancellor KCA University.
 Participation in the entrepreneurship program for business incubation, KCA University –
Business Idea pitch.
 Participation Three consecutive years – Kenya Music and Drama Festival National
Level.
 Student Leader, KCA University Drama Club, 2009 to 2011.
 Started the first table tennis ladies team – KCA University
 Freedom from hunger walk
 Participation in mission possible, KCA University charity program in Baringo.
HOBBIES
 Reading
 Playing basketball and table tennis
 Watching rugby
 Travelling and meeting new people.

4. REFEREES
Mrs. Gladys Bunyasi,
Director,
School Of Professional Programs,
KCA University
Bunyasi@kca.ac.ke
Mr. George OA Odhiambo
Senior Recovery Manager
Credit Support Unit
Kenya Commercial Bank
0722729329