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A
Action In Composition
suggests that visual elements
on a layout create a sense of
harmony and rhythm
Action Through Dynamics
The objective is to differentiate
visual elements using contrast.
Action through taking advantage of the midline
Imaginary line can create action and
tension if visual elements such as
images and text are able to interrelate
in the composition, relative to the
midline.
Action through movement
Techniques in creating an action related to
one another in order to come up with
dynamic layout.
The Great Wave by Katsushika Hokusa
In The Great Wave your eye begins at
the left and is carried to the right by the
movement and curves of the crashing wave.
When the wave is followed to its natural end
point, the eye is led to Mt. Fuji in the
background which you may not have seen until
your eye was led there.
A
• Every element is positioned in graphic
space.
• Text, images and other visual elements
can be aligned using flush left, flush
right, centered, or justified.
A
It is a checklist on whether the graphic designer is able to solve the
communication problems of the client.
• Does it create impact?
• Does the visual hierarchy contribute to how the message is delivered?
• Do the elements on the page convey harmony, rhythm, and unity?
Here are some thingsto ask yourself when assessinga composition:
Three A's in composition

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Three A's in composition

  • 1. A
  • 2. Action In Composition suggests that visual elements on a layout create a sense of harmony and rhythm
  • 3. Action Through Dynamics The objective is to differentiate visual elements using contrast.
  • 4. Action through taking advantage of the midline Imaginary line can create action and tension if visual elements such as images and text are able to interrelate in the composition, relative to the midline.
  • 5. Action through movement Techniques in creating an action related to one another in order to come up with dynamic layout.
  • 6. The Great Wave by Katsushika Hokusa In The Great Wave your eye begins at the left and is carried to the right by the movement and curves of the crashing wave. When the wave is followed to its natural end point, the eye is led to Mt. Fuji in the background which you may not have seen until your eye was led there.
  • 7. A
  • 8. • Every element is positioned in graphic space. • Text, images and other visual elements can be aligned using flush left, flush right, centered, or justified.
  • 9. A
  • 10. It is a checklist on whether the graphic designer is able to solve the communication problems of the client.
  • 11. • Does it create impact? • Does the visual hierarchy contribute to how the message is delivered? • Do the elements on the page convey harmony, rhythm, and unity? Here are some thingsto ask yourself when assessinga composition: