The document outlines the key elements and principles of design, which serve as foundational components in creating effective designs such as logos and websites. It details six principles of design: balance, proximity, alignment, repetition, contrast, and space, along with essential design elements like line, shape, direction, size, texture, and color. Understanding and applying these principles is crucial for achieving a successful design outcome.

1. The elements and principles of design are the building blocks of designing. The elements of design are
the things that create a design of anything (Logo, web, mobile app etc). The principles of design are the
laws or steps that we do with the elements of design. The success of a design depends on how we apply
the ​principles of design​. Here, we are going to discuss the ​6 principles of design in 2019​ that will help us
to create a perfect design.
The elements of design
Line
​The linear marks or lines are created by using a pen or brush tool and edges are created by
when two linear shapes are meet with each other.
Shape
​A shape is defined as a self-contained area of geometric (circle, squares). A positive shape can
automatically create a negative shape of any design.
Direction
​All lines or linear marks have directions (Horizontal, vertical, oblique).
1. Horizontal direction shows the calmness and stability.
2. Vertical direction shows or gives the feelings of balance and alertness in any design.

2. 3. Oblique direction shows or suggests the action and movement of design.
Size
​Size is simply defined as an area occupied by one shape in design.
Texture
​Texture elements show the quality of a shape that can be rough, smooth, soft hard glossy
etc.
Colour
​Colour is a light reflection of any object in the design. Colour has three properties in designing
1. Hue
2. Value
3. Intensity
6 principles of design

3. Balance
​Balance in the principle of design is similar to the balance in physics. Balance provides
stability and properly balanced structure to a design. Balance is the weight distributed in the design
equally by the placement of designing elements.
Proximity
​It creates a relationship between the elements of design. Proximity provides a focal
point in the design and it doesn’t mean that you have to put together design elements. It means that
they should be connected visually with each other.
Alignment
​It allows you to create order and organisation in your design. Aligning elements allows
them to create a visual connection between them.
Repetition
​Repetition strengthens the design by tying the design elements with each other and
repetition also help to create association and consistency in the design. Repetition can create a feeling
of the organized movement in design.
Contrast
​Contrast helps us to highlight the key or major elements of your design through colours and
positions.
Space
Space refers to the distance or area (space) between, above, below, around within the design
elements of your design. Both positive and negative space factors are important and consider to be the
main factor in every single design (graphics, logo, web, and mobile app design).
Conclusion
These are the major elements and principles of design that will help you to create a proper and perfect
design (Web, mobile app, graphics, and Logo design). Whenever you are going to create or select a
graphic design agency gold coast​ or ​web design company​ first you need to consider these principles
they are following are not or designs that they have created are according to these principles or not.