The PGDM Marketing Management course focuses on  strengthening relationships between brands and consumers. With PGDM Marketing Management course learn leadership, technical, organizational , communication and creative skills.

1. MIT School of Distance
Education
Brand Marketing

2. What is Brand ?
• A brand is how a company differentiates
itself from its peer brands.
• The goal of branding is to earn space in
the minds of the target audience and
become their preferred option for doing
business.
• Branding is the process of creating the
brand identity of a company.
• This process also delivers materials that
support the brand, like a logo, tagline,
visual design, or tone of voice.

3. • An effective brand marketing strategy builds awareness among prospective
customers and enables them to get to know and trust the brand, which takes
time.
• Potentially, brand marketing even positions your brand as a helpful resource
for customers.
• Essentially, brand marketing is a long-term strategy that differentiates your
product or service from others and ensures that customers are more likely to
think of you when they are in the market for the product or service you offer.
• Strong brand marketing builds awareness and makes it more likely that
consumers will think of you when they are in the market, searching for the
product or service you offer.
Brand Marketing

4. Branding Marketing
• Develops the brand identity • Develops campaigns that connect
the brand to products, missions and
goals
• Builds customer trust with story • Builds customer trust with actions
• Strategies and tactics to support
identity and story
• Strategies and tactics to support
products and campaigns
• The story about why your company
exists
• Supports brand story with specific
initiatives
• Focus on how an audience feels
about your company
• Focus on what an audience does
with your company
Branding vs. Marketing

5. A toothbrush company works on a marketing campaign and brand
management strategy to maintain consistency while introducing its
new line of children's toothbrushes.
When designing their packaging, they decide to sell their
toothbrushes in boxes shaped like items such as a rocket ship,
dinosaur, castle and unicorn using the same colors and logos as their
line of adult toothbrushes.
By associating this product line with other items children enjoy, the
company increases brand recognition through associative thinking
and familiarity but remains consistent by using the same colors and
logos used in its adult line.
Example of Brand Marketing

6. It is essential for a Marketing Management professional to learn how to manage Brand Marketing for
there organizational growth.
The PGDM Marketing Management course focuses on strengthening relationships between brands
and consumers.
With PGDM Marketing Management course learn leadership, technical, organizational ,
communication and creative skills.

7. Why MITSDE ?
• Develop analytical skills to forecast market movement, competitor strategies and growth
rate
• Learn Marketing Information System tools for effective CRM, implementation of marketing
strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental scenario
• Apply knowledge of concepts and tools to develop creative marketing strategies and
overcome challenges
• Learn the tools and techniques of Digital Marketing

8. • Marketing Manager
• Business Development Manager
• Brand Manager
• Advertising Manager
• Market Research Manager
• Product Promotion
• Market Research Analyst
• Product Marketing Manager
Potential Careers Opportunities
:

9. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US

10. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE

11. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :

12. Placement Record at MITSDE

13. Contact Us
Address:
MIT Alandi Campus, Pune Moshi-Alandi Road,
Alandi-412105,Pune Maharashtra (India)
Phone: 9112-207-207 / 9028-258-800
Email ID: admissions@mitsde.com
Website: www.mitsde.com

14. Thank you