In this presentation we will be discussing the business benefits for data centre power and environmental monitoring and practical steps you can take to reduce risk and increase efficiency. Richard May bio.: Richard May is the Data Centre Power SME and Country Manager for Raritan UKI and Nordics. With over 17 years’ data centre experience, specialising in rack monitoring, metering and control, Richard works to support Raritan customers and partners; helping to maximise the efficiency of their existing data centres, and developing strategies for their new facilities.

1. Reduce risk and increase efficiency in data centre
cabinets (a.k.a. DCIM)
Richard May Country Manager UKI & Nordics, Raritan Inc

2. What is DCIM?
Monitoring. Why?
Do I need DCIM / are we ready?
10 Key project considerations
Agenda

3. What is DCIM?
(it’s alot more than a piece of
software)

4. Asset Tracking:
Spreadsheets,
Homegrown DBs
Floor Plan: AutoCAD,
Visio
Monitoring: BMS,
Airedale ACIS
Cable/Net Tracking:
Spreadsheets,
Homegrown DBs
Configuration:
CiscoWorks, etc.
Monitoring:
HP OpenView, IBM
Tivoli, Solarwinds
Asset Tracking:
Spreadsheets,
Homegrown DBs
CMDB:
HP OpenView, BMC
BladeLogic, etc.
Monitoring:
HP Insight Manager,
IBM Director
Tools
Facilities Networking Systems
Domains
Raised Floor,
UPS, PDU/RPP, Rack
PDUs
CRACs, Sensors
Mainframe,
Servers, VMs,
Storage,
Apps
Networks
Fibre
Structured Cabling,
LAN, SAN, WAN
Where should I install this server?

5. Asset Tracking:
Spreadsheets,
Homegrown DBs
Floor Plan: AutoCAD,
Visio
Monitoring: BMS,
Airedale ACIS
.
Cable/Net Tracking:
Spreadsheets,
Homegrown DBs
Configuration:
CiscoWorks, etc.
Monitoring:
HP OpenView, IBM Tivoli
Asset Tracking:
Spreadsheets,
Homegrown DBs
CMDB:
HP OpenView, BMC
BladeLogic, etc.
Monitoring:
HP Insight Manager,
IBM Director
Tools
Facilities Networking Systems
Domains
Raised Floor,
UPS, PDU/RPP, Rack
PDUs
CRACs, Probes
Mainframe,
Servers, VMs,
Storage,
Apps
Structured Cabling,
LAN, SAN, WAN
Domains
Data centre Operations
Executing Work Orders
Racking and Stacking
Power Rack Connectivity
Fiber and Copper Cable Patching
How are Data Centre Operations Evolving?

6. Why monitor?
And whats the return?

7. “Useful IT Work”
Source: National Resources Defense Council

8. Why Measure?
Source: greengrid.org, energy measurements survey results analysis

9. Actions prompted by efficiency metrics
Source: greengrid.org, energy measurements survey results analysis

10. Causes of Risk &
Inefficiency
Often down to people...

11. • Get it wrong and breakers trip and servers
switch off.
• So we play safe, which leads to inefficiency
– Stranded capacity
– Over cooling
– ‘Ghost servers’
– Load inbalance
• Do we really have A & B power feeds?
• Cabinet metering & monitoring, helps improve
efficiency.
– Extend the life of the data centre
– Decreases risk
– Saves money
– Introduces accountability
– Enables cross charging to apportion costs or drive
user behavior.
Fear & uncertainty cause inefficiency

12. Real Data v’s Calculated

13. Source: Principled Technologies Test Report
Calculators: HP Power Advisor & Cisco UCS Power Calculator
You Can’t Beat Real World data

14. TCO v’s depreciation
using the data......

15. Why & when do we purchase new hardware?
Source: http://www.spec.org/power_ssj2008/
HP Proliant DL380G5 HP Proliant DL380G6

16. Reduce facilities costs
Safely...

17. BMS v’s IT Sensors
 3T + 1H
(ASHRAE)
 Pressure
 Air flow

18. Rack power densities
Whats yours?

19. High power to the rack
 Average power densities increasing.
 6-7.4kW per rack now, 12kW by 2017?
 Partly due to virtualisation and other utilisation initiatives
 PUE reduction initiatives enable load increase (e.g. CAC / HAC)
 Therefore there are 2 options
 Multiple single phase feeds
 3 phase feed(s)
 Benefits of 3 phase to the rack
 Energy savings due to step down / transmission losses
 Less PDU’s
 Less copper
 Less sub-floor obstruction
 Easier load balancing
Raritan PX2-5104X2 - 46kW iPDU (@ 415V)

20. Customer Use Case
eBay

21. eBay DSE Dashboard
Source: dse.ebay.com

22. Do I need DCIM?
Or is it the right time to deploy?

23. Vendor Agnostic Reporting

24. User Configurable Dashboards

25. Detailed Rack Views

26. Floor Maps

27. PUE Reporting

28. Forecast: 329 Days of Supply
Actuals
Capacity
Forecast
Today
329 Days
Capacity Planning

29. Raritan dcTrack
In 2 slides

30.  Asset Management
 Automated
 What do I have, where is it & who owns it?
 How is it configured and connected
 Maintenance history & schedule
 Capacity Management
 How much space, power and network do I have
 Where do I have capacity
 How do I optimize my current capacity
 Connectivity Management
 Connectivity for data & power
 Trace circuits end-to-end
 How do I quickly find infrastructure to application
to business dependencies
What does it do?

31.  Change Management
 How do I manage moves, adds, and
changes (MACs)
 Who does the work
 When will the work be done
 How do I know it’s done correctly
What does it do?

32. Key Considerations
for a successful DCIM Project
10

33. 1Be clear on problems
prioritize over time
Identify business critical data centre
operations problems
Focus on solving top 1-2 most important
problems
“Must Have” as opposed to “Nice to Have”
Avoid doing to much too soon

34. 2
2 Understand current processes
and desired outcome
Map current processes
Define desired process state
Identify gaps – systems, resources, information, etc.
Select project resources

35. 3 Don’t get caught in the
feature comparison trap
Evaluate two to three DCIM products/vendors
Challenge vendors to show how your objectives
can be achieved
Focus on those features that address your
pain points

36. 4 Partner with peers in other functions
and gain alignment
Get cross-functional alignment
Appoint a cross-functional and empowerd
project manager
Project cost sharing model
Identify and engage impacted organizational
functions

37. 5 Identify a team
to own and maintain the system
Identify one or more DCIM system administrators
Ensure defined processes are followed
Establish a DCIM team

38. 6 Start small and
expand over time
Remember: Rome wasn’t built in a day
Understand whole life costs – up front
Phased project implementation
minimises disruption
Constrain initial project complexity

39. 7
7
Choose an open platform to facilitate
future integration
Avoid unnecessary start-up
complications
Expect integration
make sure the platform is open
Identify existing systems, processes and
databases

40. 8
8 Take advantage of
expert services
Your vendor should offer services
that will pave the way
Vendor experience with scores of
existing customers will make a positive
difference
Ask your vendor for help and guidance

41. Ensure people are trained and
regularly monitor usage
Consider ease of use during vendor selection
Assign one system administrator to monitor
DCIM usage
Team members should know his/her role and
responsibilities
Consider joining vendor user groups
9

42. 10Select a vendor that is prepared to run
the marathon with you
Partner with a
trusted, reliable and
experienced vendor
Look for a vendor that has data centre expertise beyond DCIM alone
Choose a vendor that is there for you
– today and in the future
Raritan have pledged to implement the Code’s ethos through devising products and
services that help organizations to bring their data centres into line with its best practice
recommendations, reduce energy consumption while ensuring business objectives
continue to be met.
Endorser of the EU Code of Conduct on Data Centre Energy Efficiency.

43. Questions?