Kom og hør om: -Hvordan vi forstærker hvem vi er. -Employer Branding: Fra enkeltstående aktiviteter til strategi

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Om Systematic

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Employer Branding
 Strong pipeline of candidates
 Loyalty
 Retention
 Our employer brand = what we do
 We are all brand ambassadors
 More face 2 face than marketing
 More online than printed
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Why
How

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Ability to attract wanted employees
Who is the most critical target group?
Jutland Copenhagen UA & ROM
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Students
&
Graduates
( )
?
?
IT
Professionals

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Month Activities 2013.06-2014.05 Target group University Met Hired Met/Hired Cost/Met Cost/Hired
February MatchDay Herning Ingeniørstuderende AU-Herning 13,0 0,0 kr. 500
February Company Dating spring 2014 Shared function AU 50,0 3,0 16,7 kr. 60 kr. 1.000
March Green Tuesday Ingeniørstuderende VIA-Horsens 15,0 kr. 267
April IT Match Making spring 2014 IT studerende IT-U 40,0 kr. 394
April DSE Lyngby Ingeniørstuderende DTU 100,0 kr. 543
April Scrum course spring 2014 IKT studerende AU-IHA 60,0 3,0 20,0 kr. 179 kr. 3.583
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Activities 2014.06-2015.05
September Green Tuesday autumn 2014 Ingeniørstuderende VIA-Horsens 1,0 kr. 4.000
September Company Dating autumn 2014 Shared function AU 30,0 kr. 100
October DSE Aalborg Ingeniørstuderende AAU 140,0 kr. 357
October IT Match Making autumn 2014 IT studerende IT-U 50,0 kr. 550
October Alumni Alumnies 16,0 kr. 156
November Scrum course autumn 2014 IKT studerende AU-IHA+CS 67,0 5,0 13,4 kr. 142 kr. 1.900
November IHAJobtræf Teknisk-videnskabelig AU-IHA 80,0 2,0 40,0 kr. 391 kr. 15.625

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• Studerendes kendskab og tilbøjelighed til at søge job hos Systematic
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meget mere,
tilbøjelig/i høj
grad
meget mindre,
tilbøjelig/på
ingen måde
5
4
3
2
1
forår 2014 (43 % besvarelse) efterår 2014 (32 %
besvarelse)
ændret tilbøjelig til at søge
jobs
deltagelse har ændret
kendskab

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På baggrund af Scrumkurset, er
du blevet mere eller mindre
tilbøjelig til at søge job hos
Systematic?
1 = meget mindre , 5 = meget mere
tilbøjelig tilbøjelig
I hvor høj grad har din
deltagelse på Scrumkurset
ændret dit kendskab til
Systematic?
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1 = på ingen måde, 5 = i høj grad

11. Page views (…Join-us…)
600
400
200
0
Applications per job post
Total application
Posted jobs
Applications per
posted job
600
400
200
0
Quality of candidate pipeline
Not relevant
Very good
Especially good
100
50
0
Qualified candidates per job
Very + Especially
good applications
Hired
Candidate pipeline
awareness
LinkedIn
traffic
www
hired! applications

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Goal
Beautiful
exit
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Recruit-ment
Goal
Goal
Goal
Goal
Hiring the
right people
at the right time
Retain
the right people
High Pot.
Time 2 mastery
Time to hire
LEA
Promotions
Year
Attract-tion
Recruit-ment
Onboar-ding
Engage-ment
Qualified
candidates
Monitoring – PC KPI’s
Loyality &
reputation
Performance
EB performance
Cost of hire