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1st eso unit 2_quiz.docx

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1st eso unit 2_quiz.docx

  1. 1. Unit 2 Visual communication A game for creative people.
  2. 2. 1. What is visual communication?
  3. 3. Visual communication is the exchange of messages through images.
  4. 4. 2. Which are the basic elements of visual communication?
  5. 5. The transmitter, receiver, message, code, channel and context. Transmitter Receiver Channel Context Message Code
  6. 6. 3. In visual communication, what are a symbol, a sign and a logo considered?
  7. 7. They are considered images. “The Eye of Horus” An ancient Egyptian symbol A visual poem by Joan Brossa, 1984, Barcelona. The alphabet is a group of graphic signs. “The Olympic Rings” The logo of the Olympic Games
  8. 8. 4. What have images been used for throughout history?
  9. 9. For informative, aesthetic, communicative and expressive purposes. Informative purpose Communicative purpose “Seated Man”, De Kooning, 1939. Expressive purpose Aesthetic purpose
  10. 10. 5. What aspects of an image make up its meaning?
  11. 11. The aspects are: Expressive values, theme and symbolism. “Large Blue Horses”, Franz Marc, 1911. Expressive values Still life by Van Gogh, 1888. Theme “The Tragedy”, Picasso, 1903. Symbolism
  12. 12. 6. What techniques have been used to create images before photography was invented?
  13. 13. Before photography, the most common techniques for creating images were drawing, painting and etching. Head of an Infant. Andrea de Sarto. Circa 1523. Sanguine Self portrait of Rembrandt. Circa 1629. Oil on canvas Bust of an old bearded man. Rembrandt, 1631. Etching
  14. 14. 6. Today, where do most of the visual messages that we receive come from?
  15. 15. Today, most of the visual messages come from the press, advertising, television and the internet.
  16. 16. 8. From where do we receive “Mass Media” information?
  17. 17. From the press, advertising, television, the radio and the internet.
  18. 18. 9. What is the main aim of the use of images in advertising?
  19. 19. The main aim is to encourage the population to consume products and buy services.
  20. 20. 10. What is the main difference between television, the cinema and video?
  21. 21. The main difference is that television can be transmitted live, whereas cinema and video can’t. A television programme transmitted live.
  22. 22. 11. In a television studio, who is responsible for the budget and the organization of a programme?
  23. 23. The Producer. A Television Producer
  24. 24. 12. What is the most powerful means of visual communication today?
  25. 25. Television.

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