SUCESS STORY OF FLIPKART STRATEGY OF FLIPKART FLIPKART STORIES FROM 2007 TO 2016 CHALLENGE FACED BUSINESS MODEL OF FLIPKART ORDER LIFE CYCLE OF FLIPKART LOGISTIC PROCESS OF FLIPKART MISSION, VISION, OBJECTIVE TARGET CUSTOMER

1. FLIPKART
Submitted By:
ABHIJEET SINGH
MD SADIQUE SULEMAN

4. NO EMI

5.  Because of cut throughout competition flipkart faces losses many times .
 Due to International competitor such as amazon.com , ebay.com, flipkart has to
change its strategy according to the competition .
 Delivery in a rural areas .
 Logistics & supply chain.
 Payments
 Large value in India is cash based.
Challenges Faced

6. BUSINESS MODEL
VALUE
PROPOSITION
• Convenience
• Wide selection
• Cheaper
• Trust (CoD)
CHANNELS
Web
CUSTOMER
RELATIONSHIPS
Through email, online chat
and database marketing
CUSTOMER
SEGMENTS
• Urban Indian
book lovers
• Internet-
connected
people with no
credit cards
• First-time online
shoppers
REVENUE STREAMS
Book sales
COST STRUCTURE
Technology, warehouses, deep discounts
KEY
PARTNERS
Publishers
KEY
RESOURCES
• Delivery staff
• Technology capability
KEY
ACTIVITIES
• Supply chain
optimization
• Delivery optimization
• SEO
• Auto
recommendations

7. ORDER LIFECYCLE
• Attract users to the site
Family, Friends, SEO, SEM,WoM, Brand Building
• Provide selection
Make it easy to Find & Discover products
• Provide details to evaluate a product
Description, Specifications, UGC.
• Price well
Have to be competitive to the most obvious options
• Provide convenient payment options
Online, COD
• Confirm payment

9. MISSION
Providing a delightful and
memorable customer experience.
VISION
“To become Amazon of India”.
OBJEVTIVES
“Completely hassle free shopping
experience with best prices in

10. FLIPKART
Normal
people (for
gifts, etc.)
Students/Academicians
and
Corporate/executives
Book lovers