JK Cement is a leading cement producer in India with a market size of $394.55 billion and over three decades of operational experience. The company focuses on customer service and has a significant presence in Rajasthan and Karnataka, while facing threats from strong competition and market entry barriers. Financially, JK Cement reported a net profit of $259.58 million and total assets of $4.4 billion, with expectations of growth in the white cement market due to rising housing demand.

1. Final Presentation
JK Cement
Presented by :
Md Sadique Suleman

2. 1

3. 2
Global cement market size is $ 394.55 billion
9
11
13
67
INDUSTRIAL
COMMERCIAL
INFRASTUCTURE
HOUSING
DEMANDS
2483.18
283.5
80.36 77.95 74.32 72.57 71.63 67.39 66.81 239
245
256
269
277.5
FY 13 FY 14 FY 15 FY 16 FY 17
CAGR 5.8%
CEMENT
CONSUMPTION
(Million Tones)
Source – ibef.org
CEMENT PRODUCER

4. 3
Organization Snapshot
• Operational experience of
over Three decades.
• Largest producer of cement.
• Largest producer of Wall
Putty
• Customer focused service
Strengths
• Major operations in
Rajasthan and Karnataka
only
• Brand awareness pan India
is very less
Weaknesses
• Expand its operations to
other parts of the country
• It can enter into untapped
markets
Opportunities Threats
• Strong Competition
• Aggressive marketing and
branding activities
Industry cement, tyre, paper,
Software, FMCG
Founded 1888
Founder Lala Juggilal
Singhania & Lala
Kamlapat Singhania
Headquarters New Delhi
Kanpur
Mumbai
Key people Bharat Hari Singhania
(President)
Harsh Pati Singhania
(Director)
Products cement, tyre, paper,
Software, Dairy
products
Revenue $4.0 billion
Number of
employees
40,000

5. 4
PUNJAB
6%
DELHI
7%
MP
9%
WESTEN UP
10%
KARNATKA
11%
RAJASTHAN
14%
HARYANA
17%
MAHARASHTA
21%
OTHERS
5%
JK WATEE PROOF JK WHITE CEMENT
JK WALL PUTTY JK GREY CEMENT
PRODUCTS
MARKET
SHARE

6. 5
Threat of New Entrant
-High capital requirements
-High level of entry barrier
Bargaining Power of Buyers
-Lack of substitute
-Local markets are dominated by small
number of cement firms
Bargaining Power of Suppliers
-Most companies have captive limestone
reserves
Threat of Substitute Products
-Cement has no direct substitutes
Rivalry among competing firms in industry
-large players partially control
Porter’s Five Forces Analysis of JK CEMENT

7. 6
78
74
69
65
61
22
26
31
35
39
FY 12 FY 13 FY 14 FY 15 FY 16
GREY CEMENT WHITE CEMENT
SHARE OF WHITE AND GREY
CEMENT IN REVENUE
White cement growing at 4-5% annually
and
expected to increase on account of:
•Increase in per-capita consumption
•Demand from wall putty, registering 21%
annual growth
•Increase in demand for Housing sector
Growth Drivers
OPS
40%
PSC
4%
PPC
56%
Product Mix78 74 69 65 61
22 26 31 35 39
FY 12 FY 13 FY 14 FY 15 FY 16
GREY CEMENT WHITE CEMENT

8. 7
Jun'17 Mar'17 Dec'16 Sep'16
Net Sales 1,041.47 1,018.86 887.82 911.0
Consumption of
Raw Materials
172.41 186.74 166.46 165.47
Fixed Assets 3,784.85 3,643.24 3,529.14 3,414.55
Net Profit 79.34 91.37 66.44 40.92
Financial
Position of Jk
Cement
Total Assets 5,836.46 5,679.00 5,348.03 5,102.74
2016 2015 2014 2013

9. 8
Name Last Price Market Cap.
(Rs. cr.)
Sales
Turnover
Net Profit Total Assets
UltraTechCement 3,868.90 106,210.14 23,891.43 2,627.72 29,156.97
Shree Cements 18,050.00 62,881.19 8,429.16 1,339.11 8,990.62
Ambuja Cements 266.30 52,877.73 9,267.82 970.09 19,097.14
ACC 1,634.75 30,698.52 11,158.34 602.40 8,711.46
Dalmia Bharat 2,597.10 23,105.31 222.51 63.37 1,591.46
Ramco Cements 699.00 16,774.38 3,949.54 649.29 4,879.65
OCL India 1,226.00 6,975.97 2,911.87 383.87 3,482.26
J. K. Cement 961.00 6,720.01 3,797.27 259.58 4,404.53

10. 9
PAN INDIA PRESENSE

11. 10
Working Culture
• Good work culture
• flexible working time
• good colleagues
Company believe that JK Cement are our most valuable assets. Therefore, They:
•Nurture our employees’ aspirations and provide them excellent growth opportunities
•Foster merit-based development and promotion of our people
•Offer equal employment, growth, leadership and empowerment opportunities to all
•Encourage creativity and innovation and help bring our employees’ ideas to life
•Listen to the employees’ feedback and suggestions
•Acknowledge and reward the hard work of our employees

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