LG ELECTRONICS (REFRIGERATOR SEGMENT)
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FMCD SECTOR ANALYSIS ELECTRONICS SECTOR ANALYSIS COMPETITOR ANALYSIS REFRIGERATOR SEGMENT ANALYSIS BY VOLUME(UNITS SOLD IN 2015) AND VALUE (2016) COMPANY SNAPSHOT AND COMPANY HISTORY SWOT ANALYSIS PORTERS FIVE ANALYSIS 4 P ANALYSIS MARKET LEADER AND 2ND PLAYER IN CATEGORY ( REFRIGERATOR, WASHING MACHINE, MICROWAVE OVEN AND WASHING MACHINE) DISTRIBUTION NETWORK OF THE COMPANY PRODUCTION CYCLE OF REFRIGERATOR
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- By 2025, India will become the fifth largest consumer durables market in the world. The electronics market is expected to reach $400 billion by 2020.
- Segments like televisions, air conditioners, and washing machines are growing rapidly due to rising incomes, increased electrification, and expansion of retail.
Global and china ic substrate industry report, 2015
IC substrate industry may be in a predicament in 2015, rooted in two aspects: first, the maturing of FOWLP; second, the tablet sales decline and sluggish smartphone growth. In addition, the prosperity of IC substrate industry in 2013 stimulated large-scale expansion of enterprises in 2014, thus leading to an insufficient rate of capacity utilization.
Consumer durables Sector Report - February 2018
The consumer durables market in India is growing rapidly and is expected to reach $46.5 billion by 2020, up from $21.7 billion in 2017. Urban areas account for about two-thirds of sales currently. Key product segments driving growth include televisions, refrigerators, and air conditioners. Rural electrification and rising incomes are fueling demand in both urban and rural India.
External analysis of LG
Strategic management is an important aspect to grow business. Thus, we tried studying some of the external factors impacting LG.
Live Project on KORYO Brand by Future Group Company
Global Citizen Leadership- Live Project on KORYO Brand
Working on this project to find the management problems and how to increase the footfall of first time customers at the outlets selling KORYO Brand Products.
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LG Consumer durables:Home appliances Marketing Analysis
LG Consumer durables:Home appliances Marketing Analysis
India : Consumer durable Sector Report_August 2013
India : Consumer durable Sector Report_August 2013
Global and china ic substrate industry report, 2015
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Live Project on KORYO Brand by Future Group Company
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CASE STUDY OF WALMART AND TIFFANY'S
Tiffany & Co. is an American luxury jewelry and specialty retailer headquartered in New York City. For over 160 years, Tiffany has sold jewelry, sterling silver, crystal, fragrances, and other goods. The company is known for its robin's-egg blue boxes and flagship store on Fifth Avenue in New York City, which has become a tourist attraction. Tiffany has grown aggressively from $456 million in sales in 1990 to $2.7 billion in 2009.
FDC ELECTRAL DISTRIBUTION CHANNEL
The document discusses the healthcare industry and Fairdeal Corporation. It provides information on Fairdeal's founders, market cap, mission, and major competitors. It then shares details from interviews with 5 retailers, including the salesman visit frequency, popular brands stocked, monthly sales, commission percentages, and distributors used by each retailer. Line charts depict the most popular brand and seasonal sales variations. The document analyzes this data and ends with an expression of gratitude.
Success story of nestlé milkmaid
nestle milkmade
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MARUTI SUZUKI COMPANY ANALYSIS
Maruti Suzuki India Limited is an automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. It has a 50% market share in the domestic car market and produced over 1.4 million vehicles in 2016. The document provides an analysis of Maruti Suzuki, including its profile, registered office, key people, shareholding pattern, products, competitors, and a SWOT analysis.
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENT
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WORLD CEMENT PRODUCTION BY COUNTRY
TOP COMPANIES IN WORLD
INDIAN CEMENT INDUSTRY
REASON FOR GROWTH OF CEMENT INDUSTRY
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This document provides an overview of JK Cement Ltd, an Indian cement company. It discusses the global and Indian cement industry outlook and trends. It then details JK Cement's history, operations, market share, products, vision, mission and values. Financial information on JK Cement such as revenues, profits and market capitalization is presented alongside comparisons to competitors. The document also describes a job opening for a recruitment executive and outlines the recruitment process, training programs, methods and evaluation systems at JK Cement.
CINNABON CASE STUDY
This document provides information about the FMCG sector and food industry in India, as well as details about the cinnamon roll chain Cinnabon. It states that the FMCG sector is the fourth largest in India and is expected to grow at a CAGR of 14.7% to $110.4 billion by 2020. The food industry currently valued at $39.71 billion is expected to reach $65.4 billion by 2018 at a CAGR of 11%. It then provides details about Cinnabon's founding in 1985, products, expansion globally and in emerging markets, competitors, and tagline.
CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
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Key Takeaways:
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• Google now uses AI to generate answers.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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LG ELECTRONICS (REFRIGERATOR SEGMENT)
- 1. PRESENTED BY: Md Sadique Suleman FINAL PRESENTATION SEM 2.2
- 2. 1 Agenda 2 3 4 5 6 7 98 10 11 12 13 Sector
- 3. . 1 Sector Information2 3 4 5 6 7 98 10 11 12 13 • The FMCD sector in India is emerging as one of the largest sectors in the Indian economy • By 2020, the electronics market in India is expected to increase to US$ 28 billion from US$ 100 billion in FY17 12.5 20.8 FY 16 2020 F CAGR 10.5 Source: ibef.org
- 4. 1 Sector Information2 3 4 5 6 7 98 10 11 12 13 • India is one of the largest growing electronics market in the world. Source: ibef.org 100 228 FY 17 FY 20 F CAGR 31.61 67 33 URBAN RURAL Shares in the durables market in India (FY16)
- 5. 1 Market Share2 3 4 5 6 7 98 10 11 12 13 21 20.8 13.6 11 4.5 22.7 6.4 SAMSUNG SONY VIDEOCON PANASONIC ONIDA LG OTHERS Source: ibef.org
- 6. 1 Market Share2 3 4 5 6 7 98 10 11 12 13 Source: ibef.org This segment makes up 31 per cent of the consumer appliances market VALUE $1.45 B 9 MILLIONS UNITS 75 25 DIRECT COOL FROST FREE MARKET SHARE BY CATEGORY CAGR 10%
- 7. 1 Company Snapshot 2 3 64 5 7 98 10 11 12 13 Founders Source: lg-dfs.com Koo In-Hwoii
- 8. 1 Porter’s Five2 3 54 6 7 98 10 11 12 13 Positive Impact Neutral Impact Negative Impact Product differentiation is very low By changing the input, firms cannot drastically differentiate on price Bargaining Power of Suppliers Threat of Substitutes Technology advancements Buyers have huge propensity to substitute Continuous innovation leads to intense rivalry Homogeneity in product and low switching cost Competitive Rivalry Highly capital intensive Major players have developed brand equity Brand loyalty is moderate Threat of New Entrants Use of Internet to get all the information enables customers to be powerful Buyer’s switching cost is very less Bargaining Power of Buyers
- 9. 1 History2 3 4 5 6 8 1097 11 12 13 Lak hui changed in to Goldstar. 1959 Produce Lak Hui cream (cosmetic) 1947 Journey Develops Lak Hui dental cream 1954 Source: lgcorp.com Develops first Electric fan in Korea 1961
- 10. 1 History2 3 4 5 6 7 98 10 11 12 13 Rebrand as LG electronics 1995 First in the world to market 84-inch ULTRA HD TV 2012 Introduces world’s first 4K OLED TV 2014 LG’s vision is to become the market leading company with broad market recognition Source: lgcorp.com Develops world's first LTE mobile modem chip. 2008
- 11. 1 SWOT ANALYSIS2 3 4 5 6 7 98 10 11 12 13 S W O T • Established brand name • Extensive distribution system • Diversified products • Superior quality • Lack of capabilities to influence the early adopters • High prices • LG declining performance in Korea • Life – Style • Grabbing the market share • Increase Competition • New technology • Emerging home appliances sector
- 12. Product Refrigerator A/c Mobile TV Price Various price depends on products feature Place Convenient for customer Distribution channels Advertisement through TV Internet Newspaper Magazine 1 4 P’S2 3 4 5 6 7 98 10 11 12 13 Promotion
- 13. 1 MARKET SHARE2 3 4 5 6 7 98 10 11 12 14 CATEGORY NO. 2 PLAYER MICROWAVE OVENS TV REFRIGRATOR WASHING MACHINES 13
- 14. s Factories Distributors Multi brand retailers Exclusive showroom OWN ONLINE PORTEL Consumers Company Online market 1 Distribution network 2 3 4 5 6 7 98 1110 12 13 14
- 15. 1 Production cycle2 3 4 5 6 7 98 1110 12 13 14