This document outlines key principles and elements of design including harmony, proportion, balance, rhythm, emphasis, line, texture, and color. It describes harmony as unity with variety through repetition. Proportion relates size of parts to the whole. Balance can be formal/informal and symmetry/asymmetry. Rhythm creates smooth movement for the eye. Emphasis draws attention to the most important part first. Line forms the basic skeleton. Texture refers to surface appearance. Color theory is explained through primary, secondary, tertiary colors and color schemes like monochromatic, analogous, complementary, split complementary, and triad.

1. PRINCIPLES OF
DESIGN

2. 1. HARMONY
•Harmony is the Law of
Unity with variety. This
principle infers repetition of
line, form, shape and size.

4. 2. PROPORTION
•Pertains to the
relationship in size
between a part and the
whole.

6. 3. BALANCE
•May be produced in two
ways, either formal or
informal. Formal balance or
symmetry has equal color,
shape, and size on either

7. •While the informal occult
has unequal proportion.

9. 4. RHYTHM
•It is a smooth related
movement. Pattern and line
carry the eyes along
without jerky motion.

10. •The eye automatically
connects points in space.

12. 5. EMPHASIS
•The eye is carried first to
the most important part of
the design and then to the
other details in order of
their importance.

13. •This referred to as the
center of interest of a
design.

15. ELEMENTS OF
DESIGN

16. 1. LINE
•Skeleton or basic
foundation sketch to
direct the eye vertically or
horizontally.

18. 2. TEXTURE
•Refers to the surface
appearance which is either
rough or smooth, dull or
glossy, thick or thin

20. 3. COLOR
•Color may be cool, warm,
bright or dull. Choosing
the right color will greatly
affect the appearance of
your finished project.

22. COLOR WHEEL

23. 3-PART COLOR WHEEL

24. PRIMARY COLORS:
•Red, yellow and blue. In
traditional color theory
(used in paint and
pigments), primary colors
are the 3 pigment colors

25. •be mixed or formed by
any combination of other
colors. All other colors are
derived from these 3
hues.

26. SECONDARY COLORS:
•Green, orange and purple.
These are the colors
formed by mixing the
primary colors.

27. TERTIARY COLORS:
•Yellow-orange, red-
orange, red-purple, blue-
purple, blue-green &
yellow-green.

28. •These are the colors
formed by mixing a
primary and a secondary
color.

29. •That's why the hue is a
two word name, such as
blue-green, red-violet,
and yellow-orange.

30. COLOR SCHEME

31. A. RELATED COLORS
•1.Monochrom
atic Harmony
•One color of
different shade

33. •2. Analogous
Harmony
•Three
neighboring
colors, one of
which is

35. B. CONTRASTING COLORS
•1. Complementary
•Colors opposite
each other in the
color wheel

37. •2. Double
Complementary
•Two neighboring
colors and their
opposite colors

39. •3. Split
Complementary
•Three colors
diagonal with each
other

41. •4. Triad
•The color in
between
three spaces
in color wheel

43. •Direction: Classify the
following colors write
•PC for Primary Color,
•SC for Secondary Color
and TC for Tertiary color.

44. •1. Blue
•2. Blue-
Violet
•3. Green
•4. Orange
•5. Red
•6. Red-violet
•7. Violet
•8. Yellow
•9. Yellow-
orange
•10. Yellow-