This editorial calendar outlines 5 marketing campaigns for the month of [CALENDAR MONTH, YEAR]. The campaigns include posting customer testimonials, responding to social media mentions, sharing company culture updates, promoting new products through images and videos, and running social media challenges where customers can engage with the brand. Each campaign has targeted demographics and planned social media postings for each day of the month.
1. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
EX ## 01 02 03
06 07 08 09 10
13 14 15 16 17
20 21 22 23 24
27 28 29 30 ##
Campaigns
C1
C2
C3
C4
C5
C1: Testimonials
Post video of Google
Wednesday Thursday
Campaign Name and Brief Description.
Campaign
2-3 weekday post
Go live; announcments
Union Promo Flyer
Promote Flavor Chal
Example 1 Testimonials: Feature customers using our products or talking about our company culture.
Sunday Monday Tuesday
February 2021 Editorial Calendar
employees using our
2-3 Weekday post
Go live; updates
2-3 Weekday post
C2: Reply to 5 mentions
software.
Ann Flavor Chal Winner
Promo-vid Release, Prd Go live; updates Promote RYS Chal 2-3 Weekday post
2-3 weekday post Union short clip Boost Promo Video;Prd
10 reply comments
5 story shares 2-3 Weekday post Go live; Announcements
Film Promo Video; Prd Promo-vid Release,Q&A Go live; announcments Promote Flavor Chal 2-3 Weekday post
2-3 weekday post Union Promo Flyer Boost Promo Video;Q&A
10 reply comments
5 story shares 2-3 Weekday post Go live; fun facts
Ann RYS Chal Winner 10 reply comments Go live; updates Promote RYS Chal 2-3 Weekday post
5 story shares 2-3 weekday post Union Personal Pics Boost Promo Video;Prd
2-3 Weekday post Go live; updates
Film Promo Video; Prd Promo-vid Release,Q&A Go live; fun facts Promo-vid Release, Prd
2-3 weekday post
10 reply comments Promote Flavor Chal
5 story shares Union Promo Flyer
2-3 Weekday post
34-49, F, Sen
Flavor Booth: Video of eating from the choosen bag of rap snacks and impersonating the artist on the bag
Join the Shade: Insight from the ceo/marketing team on fun facts, updates, and announcements
Culture News: Unrehearsed Q&A and testimonials about customers Rap Snacks & Slutty vegan combo's
No V.S: Flyers, pictures, short clips of the union Rap Snacks and Slutty Vegan
Rap your Snacks: Customers, supporters short tiktoks/reels rapping about their favorite rap snacks
16-25, inspirin
18-34, Vegan
18-34, Vegan
20-35, Vegan
16-25, inspirin
2. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Facebook Twitter LinkedIn Pinterest Reddit
Instagram SnapChat YouTube Tumblr O Other
TikTok
C =Campaign W =Week D =Day Cust =Customer Prd =Product
M =Male F =Female y/o =years old Chal Challenge Ann Announce
Legend
3. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
04 05
11 12
18 19
25 26
## ##
paigns
Saturday
Film Promo Video; Prd
Demographic Target(s)
Share 3-5 Challenges
Go live; fun facts
Editorial Calendar
Friday
2-3 Weekday post
Go live; fun facts Film Promo video; Q&A
Share 3-5 Challenges
Ann RYS Chal Winner
2-3 Weekday post
Promo-vid Release, Prd Ann Flavor Chal Winner
Share 3-5 Challenges
2-3 Weekday post
Go live; fun facts
Go live; fun facts Film Promo video; Q&A
Share 3-5 Challenges
2-3 Weekday post
34-49, F, Senior IT Managers w/ Purchasing responsibility
16-25, inspiring hip hop artist, and tiktok users.
18-34, Vegans,slutty vegan supporters, engaged in hiphop
18-34, Vegans,slutty vegan supporters, engaged in hiphop
20-35, Vegans, hiphop influenced and infleuncers,
16-25, inspiring hip hop artist, and tiktok users.
4. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Blog
Podcast
Srv =Service
RYS Rap Your Snacks