1.
The
UK’s
Leading
Business
YouTube
Network

2. WHAT IS BTUBE?
W W W . S P I R I T D I G I T A L M E D I A > C O M
Btube
is
a
celebra-on
of
Bri9sh
Business
success,
curated
by
Britain’s
leading
entrepreneurs
and
business
experts.
A
new
brand
built
on
the
success
of
Jamie
Oliver’s
Food
Tube.
Formats
created
for
YouTube,
website,
events
and
brand
partners.
The
UK’s
leading
Business
YouTube
Network
A p r i l ‘ 1 5

3. W W W . S P I R I T D I G I T A L M E D I A > C O M
“Btube
Network
is
a
trusted
and
authen3c
online
pla7orm
to
access
factual,
entertaining
and
inspiring
business
content
to
help
SME’s
and
entrepreneurs
start
and
grow
successful
businesses”
We
are
the
Go-­‐To
place
for
inspiring
&
entertaining
content
to
help
people
star-ng,
growing
or
expanding
their
business
for
them
and
their
employees
PROPOSITION &
MESSAGES
We
are
supported
and
endorsed
by
Britain’s
leading
organisa-ons,
business
experts
and
known
media
talent
We
are
commiKed
to
collabora-ng
with
partners,
entrepreneurs
and
government
to
make
Britain
Great
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4. W W W . S P I R I T D I G I T A L M E D I A > C O M
Age:
16
-­‐
24
School
leavers
NITD
Unemployed
Minority
groups
University
graduates
25
–
55
Homepreneurs
Mumpreneurs
Unemployed
Career
change
Micro
Scale-­‐ups
Home
based
Domes-c
growth
Interna-onal
trade
Employing
people
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OUR AUDIENCE

5. W W W . S P I R I T D I G I T A L M E D I A > C O M
Jamal
Edwards
Music
Mogel
Kelly
Hoppen
Global
Bri-sh
Success
Story
Yasmina
Siadatan
Small
Business
Champion
Kanya
King
Inspira-onal
Leader
Piers
Linney
Tech
Genius
Jamie
Lang
Sweet
Genius
BTUBE TALENT
A p r i l ‘ 1 5

6. BTUBE CONTENT
STRATEGY Our
content
streams
are
determined
by;
-­‐ Market
research
&
analysis
-­‐ What’s
trending
-­‐
YouTube
-­‐
TwiKer
-­‐
Media
-­‐
Audience
needs
-­‐ Audience
engagement
-­‐ Audience
feedback
-­‐ Input
from
talent
-­‐ Partner
agendas
-­‐ Analy-cs
W W W . B T U B E . C O M
A p r i l ‘ 1 5

7. A p r i l ‘ 1 5
WHAT WE’VE BUILT
W W W . S P I R I T D I G I T A L M E D I A > C O M
YOUTUBE
CHANNEL
RESOURCE
HUB
BRAND
PARTNER
CONTENT
SYNDICATION
&
DISTRIBUTION
DATA/CRM

8. WE ARE LIVE
• Monthly
emails
• Email
alerts
• Social
media
• Influencers
• Compe--ons
• Requests
for
informa-on
• Partner
network
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9. N O V E M B E R 2 0 1 4 A P R E S E N T A T I O N
SYNDICATION & SHARING
W W W . S P I R I T D I G I T A L M E D I A > C O M
• Media
partnerships
• Content
partnerships
• Brand
partnerships
• YouTube
Partner
Network
• Talent
Rela-onships
• Influencer
Network
A p r i l ‘ 1 5

10. N O V E M B E R 2 0 1 4 A P R E S E N T A T I O N
AUDIENCE GROWTH
W W W . S P I R I T D I G I T A L M E D I A > C O M
Period
March
'15
April
May
June
July
August
September
October
November
December
January
February
March
'16
Website
Page
Impressions
2,500
10,000
20,000
50,000
100,000
150,000
300,000
400,000
500,000
700,000
800,000
900,000
1,000,000
Youtube
Views
5,000
15,000
30,000
60,000
100,000
150,000
300,000
500,000
1,000,000
1,500,000
2,500,000
3,500,000
4,500,000
A p r i l ‘ 1 5

11. OUR AMBITION
Year
1
-­‐
3.5
million
+
page
impressions
-­‐
6
-­‐
8
brand
partners
-­‐ 5
Channels
-­‐ 250
videos
Our
3
Year
Road
Map
2015
-­‐ H1
–
audience
building
-­‐ H2
–
Channel
roll
outs
-­‐ H2
–
Bespoke
brand
campaigns
2016
-­‐ H1
-­‐
Addi-onal
content
channels
-­‐ H1
-­‐
Building
regional
networks
-­‐ Expand
Channels
-­‐ H2
–
Global
markets
2017
-­‐ Brand
extensions
and
new
formats
-­‐ LIVE
shows
M A R C H ‘ 1 5 N A T W E S TA p r i l ‘ 1 5

12. HOW WE’RE
GETTING THERE
INVESTMENT
DL4B
–
2014
SEVEN
–
2015
CROWD
FUNDING
–
Q2
BRAND
PARTNERS
–
Q2
&
Q3
GROWTH
STRATEGY
-­‐ Youtube
search
op-misa-on
-­‐ Influencer
outreach
ac-va-on
-­‐ Social
media
community
management
-­‐ Search
op-misa-on
-­‐ Brand
management
-­‐ Partner
and
Adver-sing
revenues
-­‐ Partner
management
-­‐ Syndica-on/media
partnerships
W W W . S P I R I T D I G I T A L M E D I A > C O M
A p r i l ‘ 1 5

13. COMMERCIAL
PARTNERSHIPS
We
work
together
to
scope
campaigns
based
on
partners
objec-ves,
market
drivers
and
target
audience
profiles
We
will
incorporate
brand
ambassadors,
and
build
joint
campaigns,
social
and
PR
plans
We
will
produce
weekly,
monthly
&
quarterly
repor-ng
Quarterly
content
mee-ng
(all
partners)
Partnership
Op-ons:
• Btube
Network
Sponsorship
• Channel
Partner
Sponsorship,
e.g.
BGlobal
• Branded
Content
Series
• Events
Test
&
learn:
‘hub,
hygiene
&
event’
A p r i l ‘ 1 5

14. COMMERCIAL
PARTNERSHIPS
We
work
together
to
scope
campaigns
based
on
partners
objec-ves,
market
drivers
and
target
audience
profiles
We
will
incorporate
brand
ambassadors,
and
build
joint
campaigns,
social
and
PR
plans
We
will
produce
weekly,
monthly
&
quarterly
repor-ng
Quarterly
content
mee-ng
(all
partners)
Partnership
Op-ons:
• Btube
Network
Sponsorship
• Channel
Partner
Sponsorship,
e.g.
BGlobal
• Branded
Content
Series
• Events
Test
&
learn:
‘hub,
hygiene
&
event’
A p r i l ‘ 1 5

15. W W W . S P I R I T D I G I T A L M E D I A > C O M
Contact
our
brand
partnerships
team:
Peter
Cowley
peter@spiritdigitalmedia.com
07973
412
631
Michelle
Roberts-­‐Clarke
michelle@btube.co.ukm
07703
744
446
A p r i l ‘ 1 5