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Ec j-latoy
1. Editoral Calendar
Principles of Digital Marketing MAR3111 Full Sail University
EX 01 02 03 04 05
C1 C2 C1 C1 C2
C2
C3 C2
C4
C5 C2
06 07 08 09 10 11 12
C1 C2 C1 C2 C1 C1 C2
C2
C2
C2
13 14 15 16 17 18 19
C1 C2 C1 C2 C1 C1 C2
C2
C2
C2
20 21 22 23 24 25 26
C1 C2 C1 C2 C1 C1 C2
C2 C2
C2
27 28 29 30 ##
C1 C2 C1 C2
C2
C2
C2
Facebook Twitter
Instagram SnapChat
YouTube
Influencer
Content
C =Campaign SM =Social Media
Cust =Customer BTS =Behind the scene
The reintroduction of J-Latoy: This campaign is to build up and drive J-Latoy's personal brand
and make her relatable to her growing audience.
The road to 100k subscribers: We want to build up her social media presence and increase
the number of followers and subscribers.
18-34 year old adults with income of 25k or more that
have the 9-5 lifestyle.
18-32 year olds who are looking for new and exciting
music.
Drop new
video/music
Promotional Post on SM
for new video/music
Legend
Instagram Story Post
Twitter Post on faith J-Latoy Experience
Live
Post weekly song
cover video
Promotion Post on
Twitter for cover
video
Channels Utilized
Campaigns
Abbreviations
C1
C2
Saturday
C1: Testimonials
Post video of Google
Wednesday Thursday
Campaign Name and Brief Description (in terms of Objectives). Demographic Target(s)
Campaign
Sunday Monday Tuesday
Twitter Post on faith
employees using our
J-Latoy's 30 Day Content Calendar
J-Latoy Experience
Live
J-Latoy Experience
Live
Instagram Story Post
Instagram Story Post
Instagram Story Post
Instagram Story Post
Tease new
video/music across
SM
Tease new
video/music across
SM
C2: Reply to 5 mentions
software.
Friday
BTS story post
across SM
BTS story post
across SM
BTS story post
across SM
#throwbackthursday
post link to old video
on other SM to
Youtube.
#throwbackthursday
post link to old video
on other SM to
YouTube.
#throwbackthursday
post link to old video
on other SM to
YouTube.
Twitter Post on faith #throwbackthursday
post link to old video
on other SM to
YouTube.
Post snippets from J-
Latoy Live across
SM
Post snippets from J-
Latoy Live across
SM
Post weekly song
cover video
Post weekly song
cover video
Post weekly song
cover video
Post weekly song
cover video
SM post for song
promotion
SM post for song
promotion
SM post for song
promotion
SM post for song
promotion
Promotion Post on
Twitter for cover
video
Promotion Post on
Twitter for cover
video
Promotion Post on
Twitter for cover
video
Promotion Post on
Twitter for cover
video
Drop new
video/music
Promotional Post on SM
for new video/music
Twitter Post on faith
BTS story post
across SM
