FedEx Campaign PowerPoint Presentation.

1. It’s Not About Size Campaign

2. Strategy
• We want to appeal to a upper middle class white-collar
audience while retaining current audience.
• We want to appeal to a man/woman(s) sense of getting
the job done right, on time and efficiently.
• Focusing on a funny way of getting the message across.

3. Target Audience
• Men and Women, 25-45, single or married, with or
without children.
• $45K-$75K household income, who live in trendy small
cities with large amounts of tech jobs, like Austin, TX.
• They usually work in white-collared jobs in business, e-
commerce, sales and the arts.
• Also small business owners.

4. Print Ad

6. Banner Ad

7. First two slides

8. next two slides

9. Final slide

10. Microsite

12. First frame

13. About frame

14. Share frame

15. Viral Video Script

18. Twitter Page

20. Top of Twitter Page

21. Bottom of Twitter Page

22. THANK YOU!