1. Media Pitch
JackMasseyWelsh

2. “You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or
genre, but it must be self financed
through sales or advertising. You must
also produce your magazine for a
specified audience segment within the
16 to 25 age group.” –Brief

3. How I Intend to Meet This Brief
In order to meet this brief I need to complete the
following objectives:
-
Aim a magazine that appeals to an ABC1 audience.
-
Produce a high quality magazine that is meets the
existing standards set by the Northern Echo.
-
Create a “technology” based magazine aimed at 1625 year olds.
-
Create a magazine that consumers want and is
commercially viable.
-
Make a magazine that finances itself through
external advertisers.

5. Audience Profile

6. Things to Consider
• Taboo Language
• Nudity

7. How I Can Tailor to my Audience

8. Constraints
Press Complaints Commission
- Accuracy
- Harassment
- Discrimination
- Children

9. Genre Research

10. Front Cover

11. Is Piracy Bad?

12. DPS1

13. How To Get BIG
On YouTube

14. DPS2

15. 7 Unusual Ways
To Make Money

16. DPS3

17. DPS3 Mock Up V1

18. DPS3 Mock Up V2

19. Printing Costs

20. Personnel Costs
Personnel
Freelance Hourly Rate
Journalists
£50
Photographers
£80
Models
£15
Sub-Editors
£25
Researchers
£40
Lighting Assistant
£15
Make Up Artists
£20

21. Equipment Costs
Equipment
Studio space rental
Flash lighting studio
kit
Camera
Additional lens hire
travel
Props
Hourly Hire Rate
£15
£25.50
£18.75
£4
£7.32
£15

22. Total Expenditure
Printing = £4610.60
Editorial Personnel = £1920
Equipment = £275.32

23. Advertising Income
£750 Per Page x 4 =

24. NET Profit
£3000 - £6805.32 =
-£3805.32