publishing houses

1. Publishing Houses
research

2. History and development: The formerly known International Publishing Company was founded in the year 1963 this
was due to the merging of the UK’s three leading publishing companies merging. These companies were named George
Newnes, Odhams Press and Fleetway Publications. All three of these then joined with the Mirror Group to then form the
international publishing company. Time warner then acquired IPC in 2001 and renamed it TimeIncUk in 2014.
Brand identity/ Target audience: The company TimeIncUk is a reality/living type brand. Producing magazines that
entail categories such as homes, hobbies, fashion and music.
The target audience for this printing company seems to be an older generation with some of their publishing's being an
exception for example the magazine NME would be for a younger audience
Company size:
• Over 60 iconic media brands,
• Engage with 26 million UK adults almost two thirds of this being women with only 40% being males,
• Award winning portfolio of websites reaches over 25 million users every month
Locations:
• New york
• London
• Hong Kong and so on.
More information:
http://www.timeincuk.com/
Examples of
magazines:

3. NME is a weekly publication from the
company TimeIncUk. It costs around the
price of £2.50 listing this weekly means
that they can get more music news out at
a faster rate than they could if it was just
published monthly. This means they will
have a wide audience of people wanting
to hear the latest story about their
favourite bands. The plus side to this
means that they will be able to sell more
amounts of magazines than they would if
they just focused on monthly publishing.
Another point being if they did publish
monthly the news they put out could be
old and already known then persuading
people not to buy the magazine.
The magazine uncut on the other hand

4. Examples
of
magazines
History and development: Future publishing is an international media group was founded
in 1985 publishing only one magazine named Amstrad action. These were the first company to offer free
software on the front of magazine covers.
Brand identity/Target audience: The future publishing company are a strong to media
with the genre of magazines that they sell. They also sell automotive magazines, video game magazines and
much more.
The audience that Future PLC seem to have is mostly male with there percentages of most of there
magazines being high in the favor of male buyers/ readers. The average mean range varies from around 21 to
44. although some publishing's will have different reader stats towards age and gender.
Company size:
• 52 million online users
• 13million printed copies sold in 2013
• UK no.1 digital editions
Location:
Bath, United Kingdom
Other information:
http://www.futureplc.com/

5. Magazine
examples:
History and development: The Bauer media group is one of Europe's leading
media companies. They have been publishing for 138 years. The date that it all started is
January 2 1875, when lithographer Ludolph Bauer founded a printing house for business
cards. The business was passed down and developed through the ages leading to the
company that we have now being lead by the 5th generation of there family.
Brand identity/Target Audience Bauer media group is a big publishing
house having a large amount of magazines to choose from raging from music, to hobbies,
sport and so on.
The audience that this publisher seems to be focusing on is an older audience with
magazines such as Bird watching, Country Walking and Zoo. Although some magazines
could pull in the younger teenage audience for example Kerrang and Match.
Company size: 300 magazines in 15 countries as well as online, TV and radio
stations. The company employ around 6,400 people.
Location:
Headquarters: Hamburg, Germany
Offices in: Germany, UK, USA, Spain, France, Austria and so on
More information:
http://www.bauermedia.co.uk/