The document discusses strategies used in designing the cover and contents of a magazine focused on indie and alternative music. Key points include: - The cover uses the name of the featured band's album and an expressionless photo of the artist to attract soul fans, those unfamiliar with the band, and relate to a "perfectionist" audience. - Inside photos and descriptions of bands aim to attract fans of the featured artist as well as extend the audience by including bands with similar but varied genres. - Pull quotes, references to Liam Gallagher, and descriptions of sections are intended to draw in readers and familiarize consistent readers. - Four bands listed on the back cover each relate to different audiences within the

1. To attract my audience I used the name of the main bands
album on the front cover to get the bands soul fans
interested and people who do not know a lot about the band
interested to know why that is on the cover, which will get
them reading about the band. I used to different colours on
this subheading, i made one side grey to relate to the black
and white effect that is on the main image. On the other side
of the text i have made it white, i have done this to relate to
the title and also i have done it so it connects to the white
pages which are in my magazine and which are present in my
double page spread and my contents page.
Also i made the artist have eye contact with the camera to incise the audience and is a key
marketing technique used by various magazines. Also i have used a expressionless photo to one
enforce my simplistic style of my magazine which relates to a perfectionist type of audience that
was an initial thought of an audience of mine but it has became an audience that i have tried to
base the cover and my double page spread on. Using the messy hair on my artist allows me to
relate heavily to a young alt audience because it relates to the overall style of the young alt genre
and will allow my target audience to be interested in the magazine because of the person on the
front of the magazine. Also i have enhanced the detail in the eyes on photoshop, which again is a
key marketing technique which i used.

2. I used a pull quote, doing this allows people to see a part of
the interview straight away and makes them want to read
more of the the article if it meets there interest. Using a
quote where he says 'I wanted to be Liam Gallagher' allows
for a extended audience to be reached. Including a huge star
in indie/alternative music allows for mainstream audience to
want to read this article because Liam Gallagher a former
lead singer of Oasis is mentioned.
An inclusion of pictures of other bands and individual
photos of people from those bands (on my contents
page) allowed me to attract my audience. I used 4
pictures of my main artist on my contents to continue
my the interest in him throughout, and allow me to
relate to the same audience through these pictures,
also i used 4 pictures of another band which allowed
me to extend my audience and let people who are fans
of this band be incised by these photos. The band have
a similar indie/alternative genre to them but due to
different aspects in their music it allows me to reach an
audience beyond the ones that are only interested in
my main artist.

3. In my contents page i have included an in-
depth description of what that part of the
includes this allows my audience to know what
is included. Including a section called regulars
allows my consistent readers to be familiar
with the content of my magazine.
Another thing that i have used in my magazine
to address my audience is using a pull quote
saying 'we're on our way to the top' by saying
this it shows a sense of self-confidence about
the artist, this enforces the relation to Liam
Gallagher, due to him having a reputation for
over self confidence this allows me to relate to
an older 'indie' audience, because of the
relation of Liam Gallagher

4. At the bottom of my front page i had 4 bands, these
bands were selected to reach the needs of my genre.
Firstly i put the more traditional sounding indie bands by
putting The Twang and The Enemy on there so i was
able to relate more to a traditional indie audience.
Mallory Knox is a more alternative/rock type of band so
this relates to wider alternative audience. I included
Enter Shakari because they're different to normal
mainstream music due to their
alternative/metalcore/Electronicore approach to their
music, which no other band really possesses, so with
this band i can relate to a more serious indie scenester.