2. How effective is the combination of your main product and ancillary texts?
• Firstly, I am going to look at the similarities between my Digipak, my poster, and my
video. One way in which all of these texts can link in with another is that they all consist
of the though of being alone without someone, struggling along with the loss of a loved
one, or trying to break away from something. They all have very emotionally deep
connotations. We can see this in the music video through the use of just one actor
being used inside one room throughout the whole video, he is alone. He is also wearing
all black which shows the emotion and depression behind the song. The character is
always alone. As we can then see in the poster, again the star of the video is shown
alone in a field, again wearing all black with his back to the camera, he does not want
the world to know him for who he is and he wants to be alone. Sometimes how people
deal with a traumatic event in their life. The Digipack carry's on this feeling of
depression and emotion with its use of colors, White, Red and Black. The black shows
the emotion of the journey, the red shows the pain which the star is going through, yet
the white shows the hope which will come afterwards. This is then further reinforced
with the letter on the inside panel of the Digipak which tells the audience to take every
day of life to the full. Warning the audience that life is a rare yet roar journey which we
must live to the full, and something that the music on the album will also portray.
3. In your text and ancillaries..
Do they fit the genre well?
And how do they do this?
• I believe that all of the products which I have reduced fit the genre of ‘pop
rock’ fairly well. To get ideas for my products I deeply studied what other
bands that operate in this genre do with their media products and I tried
to bring my products as close to this as I could. The inspiration behind my
video came from ‘The Killers – Mr. Brightside’ one of the biggest pop rock
songs of my generation. There is heavy focus on the main singer of the
band throughout with a lot of lip syncing with a co-inciding story line.
Something which I believe I have done fairly well in my music video. It is
also typical of this type of genre to not feature the band in the digipak and
to somehow portray an image of what there music represents which is
what I feel my digipak does as well due to the representation of someone
being alone on the front cover of the Digipak. I have also seen that in this
genre bands do however use themselves as the stars in posters so I have
used the star of my music video in the poster to go along with the
conventions of the pop rock genre.
4. In terms of your text and ancillaries….
Does your package look like a real world product?
How does it do this?
I feel that all of my text, including ancillary, look like real world products in the music industry and
appeal to the ‘pop rock’ genre which I was aiming my products at. I feel this is true to in the case of
my video as I use the very popular performance type of video which is common in the pop rock
genre but I keep it interesting with a bit of narrative along side it. I use a range of different camera
shots which I feel is also key to this genre. I have also attempted to make my Digipak use as many
conventions as possible of this genre, to make it look like a real world product I have displayed the
bands name, the record label, the production company, a barcode, the track list and so on. All typical
of what we are likely to see in the real world on a Digipak, making mine look as real as possible. An
example below in The Kooks Digipak for ‘Inside In Inside Out’ as this also shows all the things I have
mentioned above. My poster is something similar to what we can expect to see in real world
products, in the sense that it is very relatable to the music video and the digipak in the message
which it gives us about the band and the music.
