1. Understanding the design suites of television
idents
When a company is creating an ident, they often have to think about how
they are going to keep their audience interested and fit in with the current
events. They do this buy creating a whole suite of idents, in which there
are a number of different idents, rather than just one, and this allows them
to adapt their brand to the different situations, for example a company will
change their ident to a more festive theme when it’s near Christmas.
Here is an example of BBC
Ones X-Mass ident for 2010,
this shows that although
they have made a different
ident, it still keeps to the
BBC One format of the red
ring around the text.
This ident appeals to BBC
Ones target audience, as it is
family friendly as it has
children in it and does not
contain any violence,
inappropriate themes or
language. The time of day in
this ident is set in the
evening, possibly symbolising Christmas eve, due to the season it is played
and the snowy setting and its Christmas themed music. This ident conveys
a very joyous and festive message to the audience as it shows themes of
festive activities shown around the time of Christmas.
A channel can also change their ident depending on the following
programme, for example this ident bellow could be shown before a science
documentary or maybe a sci-fi show for example. This ident appeals the
target audience similarly to the last ident, as it does not contain anything
that could be deemed offensive. However this advert does not have a clear
indication of when it could be shown, but it would probably be aired in the
evening (4-10) as that is when most films and sci-fi shows start

2. Another example of this is the following ident bellow, which could be
shown before an urban themed show/documentary or something
containing football, either way the format is the same. As for the
scheduling of this particular ident, this one is shown mostly in the
afternoon, based on the facts that most documentaries are shown in the
afternoon, and that the colours in this ident are very dark and blue
similar to a typical evening. This kind of ident gives a very strong
message of football, and football related shows.
Although these idents may all be different to each other, they all share a
few similarities, for example they all have a similar timeframe in which
they air, meaning they are shown for about 15-20 seconds. Also they all
share the same format in terms of the logo, as they all end up making
some kind of circle in the end, representing the BBC One logo.