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Supply chain innovation appendix

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...
Table of Con t en t s 	
  
Meet	
  The	
  Team:..............................................................................
 


Meet The Team:	
  
	
  
Evan	
  Baechler	
  –	
  Baechler@uoregon.edu	
  
	
  
                            SCHOOL:	
  ...
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Supply chain innovation appendix

  1. 1.                                                                               Summer 2011       1  
  2. 2. Table of Con t en t s   Meet  The  Team:........................................................................................................................3   Project  Approach .....................................................................................................................5   Appendix  A:  Supply  Chain  Website  Overview................................................................6   Appendix  B:  External  Supply  Chain  Case  Studies..........................................................8   More  Innovation  Around  The  Marketplace: ............................................................................ 9   Manufacturing  Firm  Innovation  Trends:................................................................................10   Appendix  C:  internal  Supply  Chain  failure  (2001-­02).............................................. 11   Appendix  D:  IDEO  –  innovation  consulting  co.  –  Case  Study .................................. 12   Innovation  the  IDEO  Way.............................................................................................................12   Prototyping  the  IDEO  Way...........................................................................................................13   Appendix  E:  Nike  Zoo  innovation  insight ..................................................................... 13   Appendix  F:  Rotational  Development  Program ......................................................... 14   Appendix  G:  Offsite  Plan  Example................................................................................... 14   Appendix  G:  Your  New  Digital  Roster ............................................................................ 15   Digital  Scavenger  Hunt ....................................................................................................... 16   Task  1:  Twitter ................................................................................................................................17   Task  2:  Google+ ...............................................................................................................................17   Task  3:  Google  Reader...................................................................................................................18   Task  4:  GroupMe .............................................................................................................................19   Task  5:  Tumblr ................................................................................................................................19   Other  Digital  Tools .........................................................................................................................20   Stay  in  Touch!...................................................................................................................................20       2  
  3. 3.   Meet The Team:     Evan  Baechler  –  Baechler@uoregon.edu     SCHOOL:  University  of  Oregon,  BA  Sports  Business   GRADUATION  DATE:  June  2012     DEPARTMENT:  Global  Digital         FAVORITE  SPORT:  Soccer,  Lacrosse   INTERESTS/HOBBIES:  Drums,  digital  art,  travel,  barbecuing   FAVORITE  NIKE  PRODUCT:  Airforce  1  Mid  (all  black)           Tierney  O’Rourke  –  torourke91@gmail.com     SCHOOL:  Stanford  University,  BA  American  studies,  Human  Biology   GRADUATION  DATE:  June  2013     DEPARTMENT:  Brand  Design  -­‐  Writing       FAVORITE  SPORT:  Crew   INTERESTS/HOBBIES:  Rowing,  running,  hiking,  baking   FAVORITE  NIKE  PRODUCT:  Tempo  running  shorts           Rory  Blanche  –  gotair@charter.net     SCHOOL:  W.  Washington  Univ,  BS  Manufacturing  Engineering  Tech.   GRADUATION  DATE:  June  2012     TITLE:  IHM  -­‐  Design  Engineering       FAVORITE  SPORT:  Basketball   INTERESTS/HOBBIES:  Snowboarding,  mountain  biking,  sports  equip.   FAVORITE  NIKE  PRODUCT:  Huarache  2K4,  Jordan  XI,  Hyperdunk         3  
  4. 4. Cydney  Ross  –  cydney.ross@duke.edu     SCHOOL:  Duke  University,  BA  Public  Policy   GRADUATION  DATE:  May  2012       DEPARTMENT:  Olympic  Sports  Marketing     FAVORITE  SPORT:  Track  and  college  Basketball     INTERESTS/HOBBIES:  Running,  hanging  with  friends,  reality  TV     FAVORITE  NIKE  PRODUCT:  Nike  Pro  Spandex,  Nike  Free       Marika  Zumbro  –  mzumbro@gmail.com     SCHOOL:  Harvard  University,  BA  Psychology   GRADUATION  DATE:  May  2012       DEPARTMENT:  IT  Service  Delivery     FAVORITE  SPORT:  Softball   INTERESTS/HOBBIES:  Sports,  movies,  and  dance   FAVORITE  NIKE  PRODUCT:  Shoes           Tanner  Gardner  –  tgardner@mba2012.hbs.edu     SCHOOL:  Harvard  Business  School,  MBA     GRADUATION  DATE:  June  2012     DEPARTMENT:  Strategic  Planning  Intern         FAVORITE  SPORT:  Wrestling   INTERESTS/HOBBIES:  Running,  golfing,  wrestling,  traveling   FAVORITE  NIKE  PRODUCT:  Beijing  Wrestling  Shoes       Bree  McArdle  –  bm07d@fsu.edu         SCHOOL:  Florida  State  University,  BS  Business  MKTG  &  HR  MGMT     GRADUATION  DATE:  Spring  2011         DEPARTMENT:  Retail  Brand  Presentation             FAVORITE  SPORT:  Track     INTERESTS/HOBBIES:  soccer,  rugby,  triathlon,  going  to  the  beach   FAVORITE  NIKE  PRODUCT:  Nike  racing  flats         4  
  5. 5. Project Approach Overview  of  the  Problem   Business  Problem:  Lack  of  existing  structure,  framework  in  approach  to  innovation   within  Supply  Chain  /  Operations  organization.  This  results  in  being  opportunistic  and   reactive  to  best  practices  and  trends,  rather  than  being  the  “first  in  market  –  or  trend-­‐ setter”  as  it  relates  to  supply  chain  development     Provide  any  more  details  based  on  interview  with  Nikhil  /  Deb  /  others  on  team.     3  Sub-­‐groups:       Current  State  of  the  Supply  Chain  Organization,  focusing  on  innovation:     Bree  and  Tanner   • Overview  of  dept  (mission,  organization,  supply  chain  flow  chart,  etc.)   • Current  process  for  innovation   • Description  of  any  previous  efforts  to  improve  the  innovation  process     External  Benchmarking  innovation:     Cydney  and  Mari   • Identify  2-­‐3  companies  that  have  strong  innovation  organizations   o Look  at  a  possible  Forbes  list  (100  most  innovative  companies)   o Google   • Complete  a  small  case  study  on  each  of  these  organizations  documenting  best   practices  and  areas  that  may  not  work  so  well   • Could  supplement  this  with  a  small  amount  of  academic  research   o Lots  of  academic  reviews/research,  etc.  on  Ideo     Internal  Benchmarking  innovation:   Evan,  Rory,  Tierney   • Identify  2-­‐3  departments  at  NIKE  with  strong  innovation  processes   o Innovation  Kitchen  (Tierney)    Aaron  Cooper,  Innovation  Design  Lead,  Pantry    Intern  in  Innovation  Kitchen/Pantry:  Anthony  DeRothschild    Dave  Schenone,  Innovation  Kitchen,  customization,  local  for  local   o Brand  Innovations  (Rory)    Byron  Merritt  (asst:  Jolene  Driscoll)    Jeff  Cha   o IHM  (Rory)   o Knit  Cave   o Supply  Chain  (Rory)   o Sharla  Settlemier,  Senior  Director  of  Sustainable  Manuafcturing   o Digital  (Evan)    Jesse  Stollak:  Director       5  
  6. 6. • Complete  a  small  case  study  on  each  of  these  departments  documenting  best   practices  and  areas  that  may  not  work  so  well  (based  on  interviews  with  folks  in   these  organizations  and  also  any  documents  they  may  have  on  innovation     Current  Position  vs.  Benchmarks   Show  how  the  Supply  Chain  organization’s  innovation  process  compares  to  that  of   others  top  innovation  organization  and  departments  at  NIKE     Go-­‐forward  strategic  options  and  recommendations   • Based  on  benchmarking,  layout  2-­‐4  feasible  go-­‐forward  options  for  an  innovation   frameworks  within  supply  chain   • Potentially  lay  out  some  additional  ‘stretch’  ideas  that  may  not  be  feasible  now   but  in  the  future   • Recommend  one  specific  option     Tactics  and  challenges  to  achieving  recommendation   • Layout  some  key  tactics  on  how  the  organization  can  get  from  where  it  is  today   to  the  recommended  future  state   • Identify  key  risks  to  achieving  the  recommendation  and  propose  ideas  to   mitigate  those  risks   Appendix A: Supply Chain Website Overview   Basic  and  Shortened  Nike  Supply  Chain  Information  on  Nike  Zero:   (http://zero.nike.com/supply_chain/index.html)     At  its  core,  supply  chain  =  deliver  in  full  on  time  with  minimal  cost  and  inventory.    A   simple  concept  but  one  we  must  execute  across  the  globe  in  over  160  countries,  with   650,000+  SKUs,  from  1000  factories,  in  100,000+  stores.    Our  supply  chain  is  a  complex   network  of  people,  products,  partners  (suppliers,  customers),  physical  locations   (factories,  distribution  centers,  stores),  and  information  systems.       Global  Network:   We  source  in  53  countries  and  deliver  products  in  over  160  countries  around  the  globe.   To  do  that  there  are  core  activities  in  the  supply  chain:  Plan-­‐Design-­‐Source-­‐Develop-­‐   Forecast-­‐Sell  in-­‐Buy-­‐Make-­‐Allocate-­‐Deliver-­‐Sell  Through-­‐  Clean  up.     Strategic  Plan   Supply  Chain’s  objective  is  to  win  at  the  moment  of  truth:  right  product,  right  place,   right  time.     Strategic  Priorities:       6  
  7. 7. -­‐Serve  marketplace  transformation;  lead  with  Direct-­‐  to  Consumer.   -­‐Deliver  category  offense  with  precision,  speed  and  flexibility.   -­‐Embed  multiple  business  models  in  our  DNA-­‐  Always  available  first.   -­‐Perfect  end  to  end  “value  chain”  planning  and  execution.   -­‐Unleash  the  power  of  the  portfolio-­‐  leverage  to  accelerate  growth.   (Each  of  these  priorities  are  elaborated  on  the  website  with  statistics  included).     Foundation  of  Priorities   -­‐Drive  execution  discipline  and  accelerate  continuous  improvement.   -­‐Develop  and  inspire  diverse,  high-­‐performing  teams   -­‐Innovate  for  a  better  supply  chain,  and  a  better  world     On  the  website  under  Nike  Corporate  Strategy  there  is  a  Nike  Brand  Strategic  House   diagram  which  outlines  the  companies  map  of  their  potential  through  to  the  year  2013.     Strategy  Development   The  Strategy  Deployment  process  encompasses  both  the  development  and  the   execution  of  strategy.   Key  changes  being  made  to  improve  the  efficiency  and  the  effectiveness  of  the  process   are:   Orchestrated  annual  set  of  events  and  deliverables  that  align  with  corporate  strategic   planning  process Playbook  with  tools,  techniques,  roles  and  responsibilities,  guides  for  each  phase  of   deployment Rigor  and  discipline  with  investment  in  time  for  x-­‐org  alignment  and  engagement     Performance  Management   The  Global  Operations  Supply  Chain  performance  management  team  facilitates  a   monthly  supply  chain  performance  review  process.  This  includes  setting  targets,   collecting  data,  reporting,  reviewing,  and  driving  actions  as  result  of  gap  analyses.   The  Supply  Chain  review  process  is  part  of  the  broader  Sales  and  Operations  Planning   (S&OP)  framework,  through  which  representatives  from  the  stakeholder  groups  come   together  to  optimize  the  demand/supply  match  and  to  look  into  escalated  issues.   Within  Nike  Operations,  there  is  close  collaboration  across  functional  areas   (Merchandising,  Planning,  Sourcing/Manufacturing,  Sales),  across  Footwear  and   Apparel,  with  the  Category  team,  and  between  the  six  Geographies.     Examples  of  Nike  trying  to  improve  Strategic  Development  and  Supply  Chain:   Article:  ‘Strategy  Deployment  in  Japan  and  Greater  China.’  Basically  two  Nike  workers   travelled  overseas  to  support  the  Greater  China  and  Japan  teams  with  the  creation  of   strategic  plans  through  “Strategy  Deployment”  workshops.       7  
  8. 8. Appendix B: External Supply Chain Case Studies   Safeway and Kraft (2004)   Kraft  needed  help  innovating  in  their  supply  chain  to  provide  the  best  possible  service  to   their  customers  and  increase  revenue.  IDEO  helped  to  facilitate  a  series  of  workshops   between  members  of  Supply  Chain,  Merchandising,  Procurement,  Sales,  and  Human   Resources  representatives  from  both  Kraft  and  its  retail  supermarket  customers.  Using   structured  brainstorms,  field  observations  at  stores  and  distribution  centers,   inspirational  observations  at  analogous  companies,  employee  interviews,  and  quick   prototyping  of  new  tools,  the  teams  convened  several  times  over  an  18-­‐month  period  to   share  learnings,  brainstorm  further  solutions,  and  implement  changes.  One  of  which   was  pre-­‐packed  retail  displays  (photo).  Over  the  course  of  a  year,  one  team  from   Safeway  saw  an  162%  increase  in  sales  in  a  certain  product.  Kraft  and  Safeway  have   continued  to  use  the  skills,  networks,  and  collaborative  strategy  to  keep  innovating  in   the  future.     http://www.ideo.com/work/safeway-­‐supply-­‐chain-­‐innovation-­‐for-­‐kraft         Qualcomm Venture Fest (QVF):   In  2006,  Qualcomm  CEO’s  launched  the  Venture  Fest  competition  to  develop   entrepreneurial  leaders,  promote  innovation,  discover  new  opportunities,  and   experiment  with  management  innovation  practices  amongst  employees.  QVF  is  a  yearly   competition  open  to  all  full-­‐time  employees,  where  they  are  required  to  submit  a  short   business  plan  summary.  The  submission  period  is  open  for  about  six  months,  followed   by  a  finalist  selection  process  lasting  about  6  weeks.  Once  the  finalists  are  selected,  each   finalist  must  recruit  a  diverse  team  of  3-­‐10  volunteers  and  they  undergo  a  3  month   corporate  entrepreneurship  and  innovation  boot  camp.  The  boot  camp  consists  of  core   and  elective  courses  taught  by  specialists  in  fields  such  as  financial  analysis  and   intellectual  property.  Teams  are  also  given  a  small  fund  for  outside  costs.  After  three       8  
  9. 9. months,  the  teams  present  to  judges,  who  are  also  executive  members  of  the   corporation.  The  top  3  teams  are  given  another  round  of  funding  so  that  they  can   continue  to  work  on  the  projects  in  order  to  ultimately  reach  market  launch  or  to  keep  it   brewing  in  research  and  development.  QVF  saw  a  50%  increase  in  participation  from   one  year  to  the  next,  75%  receive  funding  for  proof-­‐of-­‐concept  activities,  and  ultimately,   about  20%  of  business  plans  are  implemented  as  new  businesses.     Saturn:   Saturn  has  set  the  bar  for  customer  loyalty  with  their  after-­‐sales  service  and  supply   chain  efficiency.    They  have  taken  the  concept  of  jointly  managed  inventory  and  refined   it  to  their  needs.    This  means  each  Saturn  retail  branch  works  together  to  distribute   parts  and  efficiently  respond  to  the  customer’s  needs.    For  example,  if  a  car  from  one   region  needs  a  specific  part  and  the  branch  in  that  region  is  not  currently  carrying  it,  the   other  branches  nearby  will  quickly  respond  to  the  call  to  get  them  the  part  as  soon  as   possible.    This  is  different  from  other  companies  in  which  the  branches  are  competing   for  more  customers  and  sales  rather  than  working  together.    Because  of  this  method  of   delivery  Saturn  is  the  highest  ranking  car  company  for  part  availability  and  customer   loyalty  and  satisfaction.    The  pull  system  strategy  is  based  on  target  levels  which  means   that  single-­‐piece  flow  and  one-­‐for-­‐one  replenishment  creates  the  least  amount  of  waste   while  still  efficiently  responding  to  demand.    The  branches  do  not  position  inventory  in   advance  based  on  forecast  consumption,  which  is  necessary  with  the  unpredictable   nature  of  the  demand  of  parts.         More Innovation Around The Marketplace:   3M  Co:  scientists  can  spend  15%  of  their  time  on  projects  they  dream  up  themselves,  &   the  co.  has  set  procedures  to  take  bright  ideas  forward,  including  grants  &venture   funding.     Google  Inc:  allows  its  researchers  to  devote  20%  of  their  schedules  to  play  time,   pursuing  their  own  ideas  and  projects.  The  company  credits  this  policy  with  fostering   many  of  i  ts  important  product  innovations,  including  Gmail,  its  popular  Web-­‐based   email  service.         BMW  AG:  (and  others)  uses  websites  as  open  invitation  for  new  ideas.  Through  its   Virtual  Innovation  Agency,  BMW  invites  ideas  from  “small  and  medium-­‐sized  innovative   companies”  on  the  Web.         Many  companies  use  teams  of  writers  with  diverse  perspectives  to  create  complex   scenarios  of  what  future  markets  may  look  like.  The  writers  try  to  imagine  detailed   opportunities  and  threats  for  their  companies,  partners  and  collaborators.           9  
  10. 10.     Novo  Nordisk:  used  first  hand  observation  to  mobilize  teams  in  several  developing   countries  to  research  how  health  systems  with  limited  resources  were  handling  diabetes   care.  The  result  was  a  rich  picture  of  the  market,  the  needs  that  weren’t  being  met,  and   fertile  suggestions  for  alternative  products  and  services  that  might  be  delivered.           Some  companies  seek  innovation  partners  with  whom  they  wouldn’t  normally  work,   and  who  might  bring  a  fresh  perspective.  Doctors  at  the  Great  Ormond  Street  Hospital   for  Children  in  London,  for  example,  consulted  with  members  of  a  pit-­‐stop  crew  from   Italy’s  Ferrari  Formula  One  motor-­‐racing  team  to  explore  ways  of  improving  how   children  were  being  moved  out  of  heart  surgery  and  into  intensive  care     http://online.wsj.com/article/SB10001424052970204830304574133562888635626.htm l       Manufacturing Firm Innovation Trends:   Source:  “Innovative  characteristics  of  small  manufacturing  firms.”  The  Journal  of  Small   Business  and  Enterprise  Development;  (2006).           10  
  11. 11. Appendix C: internal Supply Chain failure (2001-02) http://wps.prenhall.com/bp_laudon_essmis_6/21/5555/1422333.cw/content/index     Background:   Beginning  in  early  1990s,  NIKE  is  so  large  it  cannot  accurately  predict  demands.  NIKE  is   also  sluggish  to  react  to  demand  changes,  taking  a  month  for  production  schedules  to   transition.  As  a  result,  retailers  experience  stock  outs  of  popular  show/apparel  models,   while  running  surpluses  of  less  popular  product  forcing  drastic  discounting.  To  better   predict  demand  and  improve  flexibility  of  supply-­‐chain,  NIKE:     • Installs  Systems,  Applications  and  Processing  (SAP)  supply-­‐chain  management   system  in  late  90s.   • Installs  intranet  in  ‘97  hoping  to  more  accurately  understand  and  rapidly  react  to   local  style  demand  by  connecting  geographies  with  WHQ.   • Spends  $400  million  to  install  customized  i2  supply-­‐chain  management  system  in   2001.     All  these  implementations  fell  well  short  of  NIKE’s  expectations.  The  most  expensive  and   damaging  from  a  PR  perspective  was  the  i2  failure,  highlighted  below.     i2  Failure:   The  i2  system  likely  failed  because  it  was  a  highly  customized  version,  implementation   was  poorly  managed,  and  i2  had  certain  flaws.     Customization:   NIKE  worked  closely  with  i2  to  implement  a  highly  customized  version  of  the  software,   and  then  link  it  to  existing  back-­‐end  systems.  However,  the  customization  caused   managers  to  skew  from  proven  i2  implantation  methodologies  resulting  in  an  unstable   launch.     Poor  Management:   Phil  Knight  (the  CEO  at  the  time)  made  comments  implying  he  hadn’t  created  nor   approved  checkpoints  for  i2  implementation,  and  he  couldn’t  track  the  expenditure  of   the  $400  million.  i2  also  went  live  to  1000s  of  suppliers/manufacturers  instead  of  an   incremental  launch.  This  made  isolating  problems  impossible.     Flaws:   Kmart  who  has  similar  complexities  in  its  forecasting  and  supply-­‐chain,  also  reported   problems  with  i2  software.  i2  salespeople  make  bold  promises  that  their  software   doesn't  always  live  up.         11  
  12. 12. Results  of  i2  failure:   • Products  were  double  ordered.  Once  by  i2,  and  again  by  old  systems   • Inventory  problems  persist  for  6-­‐9  months   • Profits  decline  from  50-­‐55¢/share  to  35  -­‐40¢/share.   • Problems  would  cost  $80  million  to  $100  million  in  sales  for  that  quarter     Appendix D: IDEO – innovation consulting co. – Case Study Innovation the IDEO Way 1)  Determine  your  Innovation  Bias   • Human:  “How  might  we  become  more  relevant  to  people  outside  our  existing   markets?”   • Technology:  “How  might  we  leverage  this  new  technology  in  the  marketplace?”   • Business:  “How  might  innovation  allow  us  to  grab  share  from  our  competitors  in   the  growing  market?”     2)  L  with  human  needs  and  balance  all  3  perspectives     • Innovate  experiences  that  make  life  better  for  people   • IDEO  ways  to  grow   o Create  growth  and  innovation  goal   o Assess  outcomes  to  manage  innovation   o Get  started     Brainstorming the IDEO Way     • Bosses  don’t  get  to  speak  first   • Stay  focused  on  the  topic   • Defer  judgment  to  avoid  interrupting  the  flow  of  ideas   • Build  on  the  ideas  of  others   • hold  only  one  conversation  at  a  time   • go  for  quantity   • Everybody  doesn’t  need  a  turn   • No  experts  period   • Anything  goes,  wacky  is  fine     • Be  Visual   • If  an  idea  doesn’t  sound  ridiculous  at  first,  it’s  probably  not  a  good  idea         12  
  13. 13. Prototyping the IDEO Way   Deep  dive  approach:  focus  intensively  for  an  entire  day  to  generate  a  large  number  of   creative  concepts,  weed  out  weak  ideas,  and  start  prototyping. Do  immediately  after   thinking!   Development  process: • Phase  0-­‐  understand  and  observe’  Team  seeks  to  understand  the  client’s   business  and  determining  the  feasibility  of  a  product.  By  the  end,  should  have   summarized  major  discoveries  and  the  marketplace  and  its  users   • Phase  1-­‐  visualize/realize;  choose  a  product  direction  based  on  ideas,   technologies,  and  market  perceptions.  Goal  is  to  work  with  the  client  enough  to   have  brought  3d  models  and  a  general  manufacturing  strategy  of  product   • Phase  2-­‐  evaluating/refining;  enhanced  prototype  designs  through  testing,   culminates  with  a  “looks  like”  design  model • Phase  3-­‐  implement/detailed  engineering;  completed  product  design  and   verified  the  final  product  worked  and  could  be  manufactured.  Teams  delivered  a   fully  functional  design  model.   • Phase  4-­‐  implement/manufacturing  liaison;  team  ensured  smooth  product   release   Appendix E: Nike Zoo innovation insight   1.Explore  (in  all  areas  of  the  world;  try  to  blend  distinct  concepts;  always  keep  end  goal   in  mind)   2.Discover   3.Create   4.Connect  (with  the  business;  how  does  this  innovation  fit  the  needs/demands  of  the   company  and  the  consumers?)   5.Test   6.Refine   7.Deliver                 13  
  14. 14.   Appendix F: Rotational Development Program   Appendix G: Offsite Plan Example   Theme:  Outside-­‐in  /  Inside-­‐out   Goal:  To  increase  perspective  to  increase  ideas  to  increase  potential  while  team  building   along  the  way–  every  activity  down  to  the  meals  should  expand  thinking  and  bring  the   group  together.     3  Day  Schedule:   Day  1:  Guest  Speaker,  Nike  employees    external  issue   Day  2:  Nike  Leadership  presentation,  non-­‐Nike  people    Nike-­‐specific  issue   Day  3:  Debrief,  apply  learnings     Day  1:  Inside-­‐out   9:00  AM  -­‐  Breakfast:  Vegan   10:30  AM  -­‐  Creative  Space:  Speaker   • External  company  shares  problems  (Aligns  with  Nike  strategy)   • Case  competition  introduction  –  picking  teams  (playground  style)       14  
  15. 15. 11:30  AM  –  Breakout  in  teams   1:00  PM  –  Lunch:  Dim  Sum   2:00  PM  –  More  time  to  work  in  teams   5:00  PM  –  Presentations  to  Panel:  Professor,  Nike  rep,  guest  org  rep,  athlete,  local   influencer   7:00  PM  -­‐  Dinner  w/Panel  –  Seafood   • Prizes/announcements/sharing     Day  2:  Outside-­‐in   9:00  AM  –  Breakfast:  Coffee/Pastries   10:00  AM  –  Nike  Leadership:  talk  strategy  and  Nike-­‐specific  issues   11:00  AM  –  Brainstorming  in  groups   12:00  PM  –  Regroup,  share  findings   1:00  PM  –  Lunch:  Stanford  Mess  Hall   2:00  PM  –  Social  outing,  sports  event   6:00  PM  –  Dinner  –  cooking  class   • Open  debriefing  during  dinner     Day  3:  Homecoming  (1/2  day)   9:00  AM  –  Breakfast   10:00  AM  –  Debrief   12:00  PM  –  Lunch   Leave   Regroup  @  WHQ  w/team  to  share  key  learnings   Feedback  from  traveling  team  on  effectiveness/suggestions     Experience  enhancers:   Integrate  social  media  to  catalyze  sharing,  connecting,  creativity,  and  ideating.   • Twitter  sidebars  during  presentations,  listeners  can  tweet  questions  or  ideas  in   real  time   • Share  music  via  spotify   • Share  photos  from  event  with  instagr.am  and  leverage  facebook  to  vote  on  best   • Unlock  badges  with  foursquare  which  lead  to  special  offsite  privileges  (maybe   this  is  how  you  determine  who  the  Nike  case  competition  judge  is)   • Nike+  (most  mile  ran  during,  etc.)     Appendix G: Your New Digital Roster     The  easiest  way  to  begin  to  understand  how  digital  concepts  can  integrate  with  the   supply  chain  is  to  start  integrating  with  the  Nike  digital  department.  This  list  of  key   digital  contacts  should  help.         15  
  16. 16. Everybody  on  this  list  sits  in  Jerry  Rice  (East  Wing)  floor  2     You  know  how  to  turn  any  name  into  an  @nike.com  email  address!   Evan  Baechler  –  Global  Digital  Intern  (Super  accessible)  -­‐-­‐  Baechler@uoregon.edu     Jesse  Stollak  –  Global  Digital  Brand  &  Innovation  Director  (the  big  boss)     Vikrant  (Vik)  Singh  –  Global  Digital  Community  Manager  (Social  Media  expert)     Anthony  Abernathy  –  Global  Digital  Cross  Category  Lead  (Strategy  expert)     Ezra  Martin  –  Global  Digital  Production  platforms  specialist       John  Agnew  –  Operating  Systems,  Applications,  Mobile  specialist       Andy  Pawlowski  –  Global  Digital  Basketball  Lead       Jacy  Weyer  –  Global  Digital  Action  Sports  Lead       Laura  West  –  Global  Digital  Running  Lead     Danny  Tawiah  –  Global  Digital  Athletic  Training  Lead     Dorinda  Ross  –  Global  Digital  Woman’s  Training  Lead     Laura  Adams  –  Digital  advocacy  producer  for  SB&I  (NBW  digital  lead)     Supply  Chain’s  Digital  Scavenger  Hunt  /  Checklist Digital Scavenger Hunt   The  key  to  thinking  digitally  is  acting  digitally.  We’ve  set  up  some  fun,  interactive  digital   experiences  to  help  you  develop  a  digital  mindset.  This  will  al  you  to  find  new   information  sources,  test  drive  new  digital  tools,  and  get  acclimated  with  functionality   and  terminology!     Your New Gmail Account This  Gmail  will  act  as  your  new  digital  hub  throughout  this  digital  experience.   Email:  Just.Do.Innovation@Gmail.com   Password:  improve!   Security  question:  What  Company  do  I  work  for?   Answer:  nike         16  
  17. 17.       Task 1: Twitter We’ve  set  up  a  Twitter  account  for  you.  This  will  help  you  find  content  and  people   related  to  supply  chain,  innovation,  digital,  nike,  current  events,  everything.     Twitter  account  (called  a  twitter  handle):  @JustDoInnov   Password:  improve!     Here  is  your  Twitter  Checklist      Write  your  purpose:  in  profile  settings  fill  in  your  Twitter   bio  –  brevity  is  key      We  set  you  up  with  a  few  followers  now  find  some  more.  Either  search   for  topics  that  interest  you  or  click  on  one  of  the  people  you  follow  and   see  who  they  follow      Now  set  up  a  list.  You  can  organize  an  inbox  of  tweets  by  assigning   people  you  follow  to  lists.  This  can  help  compartmentalize  your  Twitter   stream.      @Ebaechler  has  tweeted  @JustDoInnov  be  sure  to  respond,  and   checkout  his  recommendations.  Be  sure  to  tweet  back      Download  the  Twitter  mobile  app  and  explore  on  the  go!     Task 2: Google+ There  should  be  an  invitation  to  Google+  waiting  in  your  inbox.  This  is   Google’s  new  social  network.  Google+  is  still  in  beta  –  which  means  most   people  haven’t  joined  yet.  The  people  who  have  are  early  adopters,  the   tech  hungry,  and  trendsetters.  By  joining  you’ll  be  among  the  elite  of  social   digital.               17  
  18. 18. Google+  Checklist      Establish  a  Supply-­‐chain  specific  circle  (circles  are  groupings  for  your   G+  friends.  You  can  disseminated  information  to  specific  circles   without  your  other  friends  or  the  public  having  access)      Invite  all  your  supply  chain  co-­‐workers  to  join  (they’ll  need  a  Gmail   account)      Start  sharing  ideas  and  communicating  internally  via  google+  try   organizing  a  brainstorm  in  the  physical  world  solely  by  using  G+      Test  Drive  a  hangout.  Hangouts  may  work  as  a  digital  meeting  space   down  the  road      Get  the  mobile  app      Tweet  about  your  experiences  (@ebaechler  would  love  an  update)     Task 3: Google Reader Google  reader  is  an  RSS  feed  where  you  can  subscribe  to  blogs  and  new  sources  online   to  keep  up  on  current  events,  trends,  ideas,  and  people.  You  can  access  you  reader   dashboard  while  logged  into  the  just.do.innovation@gmail.com  email  account.  Just  click   on  the  reader  link  in  the  top-­‐left  navigation  bar.     You’ll  want  to  be  the  boss  of  your  own  RSS  feed  because  if  you  add  too  much  there  is   too  much  pollution.  We’ve  loaded  two  sources  only  so  it’s  up  to  you  to  take  charge.     Google  Reader  Checklist      Add  a  new  source  to  your  RSS  feed  –  Try  finding  an   interesting  blog  on  twitter  and  then  loading  them  in.  Click   ‘Add  a  subscription’  then  simply  copy  the  url  for  the  blog  /   source  to  add  it  to  your  feed.         18  
  19. 19. Task 4: GroupMe GroupMe  is  a  group  texting  social  networking  tool.  It  is  a  great  way  to  ideate  on   the  go  with  anybody  in  the  world.  You’ll  need  a  mobile  number  to  set  up  your   account,  so  we  didn’t  set  one  up  for  you.  http://groupme.com/     GroupMe  Checklist      Designated  an  employee  to  set  up  a  GroupMe  account.      Create  a  room  –  make  sure  the  room  title  /  topic  is  clear  so  that  the   scope  of  the  conversation  remains  focused.  The  topic  could  be   around  a  specific  problem  needing  to  be  solved  or  a  brainstorm   around  additional  ways  to  innovate.      Add  Evan  Baechler  to  the  list  503-­‐701-­‐8868  so  the  conversation  has   some  young,  outside  perspective.     Task 5: Tumblr Now  that  you’ve  set  up  all  these  tool  s  to  get  smarter,  get  faster,  and   ultimately  work  toward  a  better,  more  innovative  supply  chain,  you’ll   need  a  place  to  share  your  most  notable  content.    Tumblr  is  a  super-­‐ simple  blogging  site.  Try  setting  one  up  and  seeing  if  the  platform  fits  to  your   information  sharing  needs.  Here  is  an  example  of  a  tumblr  blog,  the  global  digital   department  maintains  as  a  hub  for  link  sharing.  http://linkcanvas.tumblr.com/     Tumblr  Checklist      Set  up  a  Tumblr  account  and  circulate  the  link  to  people  who  could   benefit  from  posted  content      Locate  the  designated  email  so  that  you  can  post  via  email  remotely.   http://www.tumblr.com/goodies      Post  a  link  or  two  a  day  for  a  week  and  evaluate  if  you  and  your  team   are  smarter  and  innovative  by  Friday  you  can  pull  links  from  twitter,   Google+,  Google  Reader,  and  from  internet  searches       19  
  20. 20. Other Digital Tools Here  is  a  list  of  other  digital  tools  that  Supply  Chain  might  leverage  toward  innovation.     Evernote:    A  digital  file  cabinet.   Store,  organize,  and  edit,  all  digital     QR  codes:  2D  barcodes  read  by   smartphones  that  link  physical     content.  The  web  clipper  is  key.   content  to  digital     StumbleUpon:  bubbles  up     Spotify:  Music  sharing  network  –  it   interesting  web  content  based  on   filters  around  your  interests    might  replace  itunes.           Nike+:  you  know  what  this  is!  but     Foursquare:    A  mobile  network  in   using  it  will  help  identify  how  sport     which  users  check  into  locations   and  nike  integrate  socially/  digitally   and  ern  points/badges.       Tweetdeck:  a  desktop  app  that     Linkedin:  professional  social   optimizes  social  media  monitoring   network.  A  good  place  to  located   and  publishing     innovative  thinkers        Webex:  a  virtual  meeting   Quora:  A  social  network  organized   application   around  Q&A  –  potential  crowd   Stay in Touch! sourcing  opportunity     We’d   love  to  stay  involved  with   Nike  supply  chains  innovation.  Don’t  hesitate  to  email  (our  emails  are  on  pages  3-­‐4)  or   in  the  spirit  of  digital,  reach  out  via  twitter,  Linkedin,  Google+,  or  by  adding  us  to  your   GroupMe  conversations!     Evan  Baechler  -­‐  @ebaechler   Rory  Blanche   Tanner  Gardner  -­‐  @tannerdgardner   Bree  McArdle   Tierney  O’Rourke  -­‐  @tierneyorourke   Cydney  Ross  -­‐  @cydmarie16   Marika  Zumbro       20  
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