The feedback provided responses on a sample scene analyzing various elements of the video: - One response criticized the "bed drop" transition for lacking continuity. - Another praised the outdoor scenes and Emma's resemblance to Dua Lipa but disliked the bedroom scenes being too suggestive. - A third response highlighted how well the video synced to the music and the costume/hair fitting Billie Eilish's abstract style.

1. Sample scene 1 audience feedback
Loops Media and Scope Vids

2. Response 1 Most of these responses are from our secondary
audience, however it is still useful feedback.

3. Response 2

4. Response 3
• The ‘bed drop’ transition has jarring lack of continuity (11sec ish).

5. Response 4
• I like the road/outdoor scenes, reminds me of Bat for
Lashes https://www.youtube.com/watch?v=Qp_zq7haWKE
• Emma’s scenes remind me of Dua Lipa’s music videos, I like the plasticy pop
look.
• Dislike: the in bed scenes- possibly just because it’s students- it is maybe
too far and suggested would be enough.
• I think girls would like the different outfit changes/ make-up on Emma.
• Good for target ages too. Although I would question that there is not much
a cut off now between aged 15 and under eg. 12/13/14 year olds

6. Response 5
• It synced extremely well to the music, including the "wave" effect
when the lyrics mentioned the water.
• The costume and hair is well chosen to fit Billie Eilish's abstract style,
including the two effects in front of the tree.

7. Response 6
• I liked the transitions in the beginning and the lighting and
cinematography was good
• the scene with the mirror stood out to me visually and it made me
think she was obsessed with her self image
• I thought the scene with the inversion effect had a little too much
going on and felt sort of out of place, but other than that the video
replicated billie eilish's style very well

8. Response 7
• It follows Billy Eyelish's style very well, the transitions are great, the
lighting was good, in the first green screen shot, the lighting is very
high key, and has an artificial green screen feel, good colouring, good
mise-en-scene, "water rise" part has a really good effect. the shot
from a long distance away is also really good, it stands out. You can
see the two sides of the same character. The scenes where there is a
tree with semi-transparency in it make the video look less
professional in my opinion.